Viamedia Appoints Leading Media Industry Entrepreneur Mark Lieberman as President & Chief Executive Officer

   Viamedia Appoints Leading Media Industry Entrepreneur Mark Lieberman as
                     President & Chief Executive Officer

TRA co-founder and CEO to lead top outsourced local television, cross-platform
and digital advertising sales company

PR Newswire

LEXINGTON, Ky., Jan. 8, 2014

LEXINGTON, Ky., Jan. 8, 2014 /PRNewswire/ -- Viamedia, the television
industry's leading independent provider of outsourced local television
advertising services on behalf of cable companies, today announced the
appointment of Mark Lieberman as its new President & Chief Executive Officer
and member of the Board of Directors. Lieberman, who will be based in
Viamedia's New York City offices, will lead Viamedia's operations in 31 states
across the country. Jeff Carter, co-founder and former President and CEO,
will continue with the company in an advisory role as the Vice Chairman of
Viamedia's Board of Directors.

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"Viamedia is ideally positioned to transform the world of TV advertising going
through sweeping consumer behavioral changes," said Lieberman, the President &
Chief Executive Officer of Viamedia. "What excites me about Viamedia is its
300 person local sales team with unrivaled relationships with local
advertisers. Coming from the world of smart big data, I know that
well-connected people are the key competitive advantage as the company rolls
out new innovative solutions like our programmatic buying platform,
placemedia. I look forward to leading the Viamedia team and working with its
majority shareholder, Lake Capital, to build upon an already strong core
business and take the company to the next level."

"We've built Viamedia into a powerhouse with hard to replicate, local sales
capabilities and technology grounded with personal, locally based reach," said
Jeff Carter, Vice Chairman and co-founder of Viamedia. "Mark exemplifies the
leadership our 48 MVPD partners, 10,000 advertisers and their customers have
come to expect from this organization. Under Mark's leadership, I am confident
that Viamedia's legacy service-minded excellence will excel to even greater

"With the capabilities that Viamedia can deliver on behalf of MVPDs and
advertisers, the company is poised for new levels of success," said Terence
Graunke, Chairman, Principal and co-founder of Lake Capital, Viamedia's
private equity sponsor. "We are thrilled to have a pioneer of Mark's ability
and stature leading Viamedia. He brings a unique track record of success in
both traditional media and in newer, technology based, analytically intensive,
targeting media, which align perfectly with the demands of the market."

Carl Vogel, an advisor to Lake Capital and Viamedia, added, "As an active
participant in the cable and satellite industry for many years, I've watched
technology transform video advertising across multiple screens. A proven
leader, Mark has the perfect mix of advertising, big data and digital
experience, paired with transformational skills necessary to lead Viamedia in
a charge that will lead an entire industry."

Lieberman has been an entrepreneur in the media and technology industry for
more than two decades, leading traditional media businesses and founding
several transformational companies in the media industry. He was the
co-founder, Chairman and CEO of TRA, a leading television big data analytics,
software, and research technology firm, which was recently acquired by TiVo
and renamed TiVo Research & Analytics. Lieberman held positions as Chairman
and CEO of Interactive Video Technologies (IVT), an online video publishing
company; President of Ventures, a leading Internet portal; and
Executive Vice President of Reed Elsevier Business Information where he ran a
$250 million business that included Variety, Broadcasting & Cable and
Multichannel News. In the mid-90's, Lieberman founded Sarnoff Real Time Corp.,
a video server company that became DIVA systems, the first commercially viable
video-on-demand provider to the cable industry. Lieberman also served in the
first Bush Administration as Associate Deputy Secretary and Assistant
Secretary for Technology (Acting) at the U.S. Department of Commerce.
Lieberman is currently the non-Executive Chairman of Rightster Group plc, an
online video syndication company, and on the Advisory Board of Adfin, Inc.,
which provides pricing transparency and real-time insights for the
programmatic advertising ecosystem.

Lieberman's appointment comes on the heels of a momentous 2013 year for
Viamedia: CableFAX's Tech cable company of the year; Viamedia expanded
operations into 57 total DMA's; and signed deals with 12 new MVPD partners.
Viamedia created a new turn-key solution for small-medium sized MVPDs to
provide local advertising sales for systems delivering as few as 1,500
television households with Viamedia GO. At Ad Week, Viamedia launched
placemedia, the only fully-automated, self-service portal for national
television advertisers. For more information on Viamedia visit For more information on placemedia visit


Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced
local advertising sales services. The company specializes in selling DMA-based
advertising to local, regional and national advertisers on behalf of U.S.
cable and telecommunications service providers, utility companies and
municipalities. For more information on Viamedia, visit


Based in Salt Lake City, placemedia is a fully-automated television
advertising exchange that is solving the problem of audience fragmentation on
linear television. Placemedia applies micro-targeting technology and metrics
to help maximize available impressions and increase incremental revenue for
media buyers by targeting specific audiences across broadcast, cable,
satellite and digital networks.


Lake Capital is a private equity firm that focuses on investments in
service-based enterprises. The firm currently manages more than $1 billion in
equity commitments and seeks to build leading services companies through
organic and acquisition-enhanced growth. More information about Lake Capital
is available at

SOURCE Viamedia

Contact: Curtis Sparrer,, 415-442-4034
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