Skullcandy to Debut New Product Categories During 2014 International CES

Skullcandy to Debut New Product Categories During 2014 International CES

Innovative Women's and Sport Performance Lines Are Key Focus in 2014

PARK CITY, Utah, Jan. 8, 2014 (GLOBE NEWSWIRE) -- Skullcandy, Inc.
(Nasdaq:SKUL), the original performance lifestyle audio brand, will unveil two
new and innovative product lines during the 2014 International Consumer
Electronic Show (CES) in Las Vegas. In what the brand forecasts to be a major
year of growth and development, Skullcandy introduces a new collection of
advanced headphones developed for women and expands into the sport performance
space with key design features intended to help enhance athlete performance.

Skullcandy's first-ever women's-specific line, comprised of headphones and
earbuds, was created with the notion that products for women should be fine
tuned and engineered specifically for them. The collection is designed,
colored, cushioned and patterned for females with a pioneering focus on
women's specific acoustics and fit. Resulting from extensive research by our
internal advanced concept engineering and product development teams on the
anatomical and acoustical differences between men and women, the line boasts
unique adjustments in clamping pressure, headband size and shape, as well as
form-fitting female-specific ear gels, designed to deliver maximum acoustic
performance while aiding in stability and providing long-term comfort. In
addition, the collection features premium fabrics and finishes and bold
fashion-forward aesthetics that Skullcandy is known for and coupled with
female-friendly add-ons like Pureclean™ antimicrobial ear gels and ear pads.
The line is set to launch March 15, 2014 and retails for $29.99–$99.99.

This summer, Skullcandy plans to officially unveil its Sport Performance line
(SSP), which previews today at CES. SSP brings an elevated offering to the
active earphone market designed for athletic audiophiles looking for best in
class fit, construction and materialization. Featuring a proprietary
innovation called Stickybuds™, which allows for maximum surface contact and
friction, SSP ear gels become nearly 30 percent stickier than standard gels
when you sweat—ensuring that the earbuds stay in place even during the
toughest workouts. SSP's line will exceed consumers' expectations in several
price brackets with regard to performance in fit, durability, microphone
control, cord resistance, reflectivity and sweat resistance amongst a myriad
of additional product features and technologies. The collection, an assortment
consisting of earbuds, in-ear and hanger earphones, is set to deliver to its
active consumers come June of 2014 with consumer accessible prices ranging
from $29.99-$49.99.

"As a brand, we see CES as the perfect arena to debut and build excitement
within the industry for the two new categories we plan to target in 2014,"
said Sam Paschel, Chief Commercial Officer at Skullcandy. "Going well beyond
aesthetics, Skullcandy intends to raise the bar with regard to performance,
fit, comfort, durability and sound while meeting the demands of the unique
lifestyles that our customers maintain. We confidently feel both the
forthcoming women's and sport performance lines will not only deliver but
exceed expectations."

Both collections can be previewed during the 2014 International CES at the
Skullcandy booth, located in Central Plaza Hall, booth CP3.

About Skullcandy, Inc.

Skullcandy is the leading global lifestyle and performance audio brand driven
by the creativity and irreverence of youth culture. Skullcandy designs,
markets and distributes audio and gaming headphones and other related products
under the Skullcandy,Astro Gamingand 2XL by Skullcandy
brands.Skullcandywas launched in 2003 and quickly became one of the world's
most distinct audio brands by bringing unique technology, color, character and
performance to an otherwise monochromatic space; helping to revolutionize the
audio arena by introducing headphones, earbuds and other audio and wireless
lifestyle products that possess unmistakable style and exceptional
performance. The Company's products are sold and distributed through a variety
of channels in the U.S. and approximately 80 countries worldwide.
Visitskullcandy.com, or join us atfacebook.com/skullcandyor on Twitter
@skullcandy.

CONTACT: Media Contact: Leland Drummond
         Azione
         646-490-2945
         Leland@azionepr.com
 
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