OrthoLite Furthers Longstanding Partnership with ASICS

  OrthoLite Furthers Longstanding Partnership with ASICS

ASICS and OrthoLite continue to provide customers the ultimate in comfort and

Business Wire

AMHERST, Mass. -- January 8, 2014

Today OrthoLite announced its continued relationship with ASICS, a leading
designer and manufacturer of performance athletic shoes, apparel and
accessories. The Natural33™ collection includes two new premier running shoes:
The GEL-Excel33™ 3 and the

GEL-Electro33™ that will feature the long-standing comfort of OrthoLite
insoles and will be available in stores and online in February 2014. This
announcement furthers over a decade-long partnership between OrthoLite, the
leader of open-cell foam insoles, and ASICS America. To celebrate the
partnership, OrthoLite and ASICS are teaming up to give away free pairs of the
shoes through a Twitter sweepstakes running from January 8 through January 15.

“ASICS has been our trusted partner for more than a decade because they
understand the importance of performance and comfort when it comes to running
and fitness,” said Pamela Gelsomini, OrthoLite president. “The Natural33
collection shoes create an added level of performance cushioning by using
OrthoLite in both the sockliner and the strobel lasting under the insole. This
technology brings the OrthoLite comfort deeper into the shoe for an enhanced
level of performance in cushioning, breathability, and moisture management.”

The uniqueness of the Natural33 collection creates an experience that mimics
the movement of the foot, while providing necessary levels of protection.
There are two shoes in this collection that feature OrthoLite insoles,
boasting supreme comfort and support. They include:

  *GEL-Excel33 3: This shoe is in its third generation and weighs an ounce
    lighter than the previous model. It has an ergonomically shaped upper
    constructed with engineered mesh and a lightweight heel for mild
    underpronators to neutral runners.
  *GEL-Electro33: This shoe debuts as the newest addition to the Natural33
    collection for the mild to moderate overpronator, featuring engineered
    mesh and seamless construction for a slipper-like feel.

“As an innovator of performance running shoes, we look for partners that match
our business principles,” said Jim Monahan, Vice President, Footwear of ASICS
America. “OrthoLite makes a premier product available for both sockliners and
strobel material and the partnership is a natural fit driven by collaboration.
We will continue to work together to innovate and provide the best solutions
for our customers.”

Beginning January 8 through January 15, ASICS and OrthoLite will host a
Twitter sweepstakes for a chance to win a pair of the new Natural33 ASICS
shoes with OrthoLite insoles. To enter, participants must craft a tweet
including both @ASICSamerica and @OrthoLite  Twitter handles explaining why
they want to try a pair of ASICS shoes with OrthoLite insoles. Two winners
will be randomly selected and OrthoLite will notify winners with a Twitter
direct message requesting address and shoe size. Product will be shipped to
the winners in February 2014. Sweepstakes is limited to consumers who live in
the U.S. and Canada, age 18 or older.

OrthoLite insoles will be in ASICS men’s and women’s GEL-Excel33 3 and
GEL-Electro33 series within the collection for a suggested retail price of
$120 and $110, respectively. These shoes will be available beginning February
2014 online at www.asicsamerica.com and at select retailers

Stay up-to-date by following OrthoLite on Twitter and liking OrthoLite on

About OrthoLite: OrthoLite, headquartered in Amherst, Mass., is the world’s
leading supplier of open cell foam insoles found in more than 140 million
shoes each year, including ASICS, Carhartt, New Balance, Merrell, Nike, Puma,
Vans and Timberland. OrthoLite combines polyurethane and recycled rubber to
provide superior cushioning, comfort, breathability and durability. OrthoLite
insoles can now be purchased through a partnership with Amazon. For every pair
of insoles sold, OrthoLite will donate $1 to the Level Field Fund, a
grant-giving program that strives to bridge gaps in funding to uniquely
talented athletes. To purchase insoles or for more information, please visit

About ASICS: Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound
Body,” is an old Latin phrase from which ASICS is derived and the fundamental
platform on which the brand still stands. The company was founded more than 60
years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer
of performance athletic shoes, apparel and accessories. For more information,
visit www.asics.com.


For OrthoLite
Molly Owen, 617-939-8445
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