Haier - The Only Appliance Enterprise Successfully Authorized by Apple's MFi Program

 Haier - The Only Appliance Enterprise Successfully Authorized by Apple's MFi
                                   Program

PR Newswire

LAS VEGAS, Jan. 8, 2014

LAS VEGAS, Jan. 8, 2014 /PRNewswire/ -- The four-day International Consumer
Electronics Show (CES) kicked off in Las Vegas on January 7, with new
high-tech products and technologies that attracted the interest and attention
of the users from around the world. Haier smart appliances came in to focus in
this exhibition for becoming the only appliance enterprise that passed Apple's
official MFi authorization and certification tests globally. It is reported
that Haier is the first appliance enterprise that is authorized and certified
by the MFi program and Haier's Tianzun air conditioner is the first appliance
to be labeled with Apple MFi official certification logo.

(Photo: http://photos.prnewswire.com/prnh/20140108/CN42573)

The MFi Program is Apple's technology authorization program mainly for third
party hardware products. As one of the world's most innovative high-tech
brands, Apple Inc. has very strict testing standards and using requirements
for the MFi Program and requires credible guarantees to provide to users in
product design, product quality and product compatibility. Once authorized and
certified, electronics manufacturers and design companies gain world-leading
competitiveness in product innovation, quality and user experience.

The successful application of Apple's MFi official certification logo in the
appliance industry will upgrade the user experience of Haier's smart
appliances rapidly. An online survey showed that current users need to be
professionals or people who know the technology to connect their smart
appliances to the web, due to the complex setup and certification process,
which tends to make the smart functions of smart appliances nothing but
decorations. However, Apple's MFi can solve this problem and bring users a new
smart experience.

Haier's Tianzun air conditioner is the first air conditioner and white good
that is authorized by Apple's MFi program. Haier will use this technology in
the other Haier products, such as water heaters, ovens, intelligent home
accessories and the like. Users will be able to complete the setup simply by
connecting to WiFi. The live demonstration showed that Haier's air conditioner
could match the phone automatically and the user could set up parameters for
the air conditioner directly without registration, setup password or any other
complicated and time-consuming operations when connected to WiFi. And that
brings consumers a simple, efficient experience of using smart appliances.

"It used to be complicated to control smart appliances, but it is very easy
now. The operation is greatly simplified and all of us, including adults,
children and the elderly, can use it as we want to," a merchant from India at
the exhibition said. Haier used Apple's MFi technology successfully and thus
created a simpler and more accurate intelligence appliance control experience
for users. Users can use their phone, iPad or other mobile ports to control
their smart appliances simply by pressing a key.

Haier is the leader of intelligent appliances in China, and is committed to
understanding user needs and is good at global resource integration. Apple is
undoubtedly one of the enterprises that have the greatest strengths in user
experience. Currently, Haier is building its industrial architecture of "One
cloud and N terminals", centering on the smart home and will eventually make
all home appliances become Internet terminals. The terminals, with functions
of intellisense, interconnectivity and coordinated sharing, will allow users
to fully enjoy the best applications of the smart era, no matter when or where
they are. The technology authorized by Apple's MFi Program was applied to
intelligent appliances developed by Haier and is one of the practices of Haier
in pursuing smart life experience of users.

SOURCE Haier

Contact: Melody, +86-532-6606 x7779, xianguimei@sdpr.com.cn