Hamburg Sud increases Efficiency and Productivity with Tableau Software

   Hamburg Sud increases Efficiency and Productivity with Tableau Software

~ Fast implementation of Tableau tools enables close collaboration between
employees for logistics specialist

PR Newswire

SEATTLE, Jan. 8, 2014

SEATTLE, Jan. 8, 2014 /PRNewswire/ --Tableau Software (NYSE: DATA) today
announced that Hamburg Sud, a worldwide logistics specialist based in Hamburg,
is using Tableau for its data analytics. With Tableau, Hamburg Sud will
increase collaboration between employees based in a variety of locations, and
helped the company gain a competitive advantage by providing staff with fast
and easy access to data.

(Logo: http://photos.prnewswire.com/prnh/20130718/SF48964LOGO)

As a large global organization responsible for transporting more than 3.2
million TEU (1 TEU = 20 foot container) in 2012, Hamburg Sud (full name
Hamburg Sudamerikanische Dampfschifffahrts-Gesellschaft KG) places a great
deal of importance on its employees working closely together, regardless of
whether they are based in an office, in a harbor, or even at sea. After
experiencing a rapid period of growth and development in recent years, it
quickly realized that it needed to find a faster, easier way for staff to work
together to quickly analyze and interpret the increased amounts of data that
had also emerged.

"As a large, global player the principle challenge we face is being agile
enough to maintain our flexibility," said Dr. Michael Lontke, Global Head of
Information Technology & Organization from Hamburg Sud. "For the vast majority
of our customers, we are not only ship operator but also a provider of
solutions for the whole supply and logistics chain, which means it is critical
that we are able to work together to use the data we have to make quick,
informed decisions when the need arises."

"Having initially met Tableau alongside one of its German partners, Oraylis,
at a two-day workshop, we were impressed by how easy their tools were to use,
and how quickly the solutions were able to be implemented. Indeed, twenty-five
of our controllers were able to create reports and calculations within hours
of implementation and since then, we've found that we are able to work much
faster and make significant savings in terms of time and money as well,"said
Dr. Michael Lontke from Hamburg Sud.

"In fast-moving industries with a number of moving parts, the ability to make
quick decisions can be the difference between success and failure," said Ralf
Patzwaldt, Account Manager Germany, Austria and Switzerland at Tableau.
"Access to a data analytics solution that can be implemented quickly, easily
and successfully can play a critical role. As Hamburg Sud has demonstrated, it
can also help to increase efficiency, and productivity and even impact on the
bottom line as a direct result."

About Hamburg Sud
Hamburg Sud has been active in international marine transport for more than
140 years and is a member of the Oetker Group, Bielefeld. It ranks among the
world's 15 largest container shipping companies and is one of the leading
providers on the North-South trade routes. The company is represented in
container shipping by two brands: Hamburg Sud as a German carrier and Alianca
as a Brazilian shipping company operating vessels under the Brazilian flag.
Moreover, it is present on the world's oceans in the bulk and product tanker
trade under the names Rudolf A. Oetker (RAO) and Alianca Bulk (Aliabulk). A
further component is Columbus Shipmanagement GmbH (CSG), whose complex area of
activity ranges from technical management and crewing to materials management.
All logistics services upstream and downstream of marine transport, including
the necessary customs clearance tasks, are provided by Columbus Logistics
Services GmbH (CLS). In addition, the shipping group offers business travel,
cruises and events through the Hamburg Sud Travel Agency. In 2012 Hamburg Sud
deployed 42 owned and 111 third-party vessels.

About Tableau Software
Tableau Software helps people see and understand data. Tableau helps anyone
quickly analyze, visualize and share information. More than 15,000
organizations get rapid results with Tableau in the office and on-the-go. And
tens of thousands of people use Tableau Public to share data in their blogs
and websites. See how Tableau can help you by downloading the free trial at
www.tableausoftware.com/trial.

Tableau and Tableau Software are trademarks of Tableau Software, Inc. All
other company and product names may be trademarks of the respective companies
with which they are associated.

SOURCE Tableau Software

Website: http://www.tableausoftware.com
Contact: Doreen Jarman, djarman@tableausoftware.com, 206-633-3400 x5648