Rogers Renews Partnership with Major League Baseball

-MLB Network Launches in Canada Today--Sportsnet, MLB and MLBAM Announce Eight-Year Multimedia Rights Extension-
TORONTO, Jan. 8, 2014 /CNW/ - Rogers Communications today announced it has 
extended its longstanding partnership with Major League Baseball (MLB), 
headlined by a Rogers first-to-market launch of MLB Network in Canada on 
Rogers digital television and an eight-year multiplatform broadcast rights 
extension with MLB, MLB Advanced Media and Sportsnet through 2021. 
MLB Network, the 24-hour network dedicated to all things baseball, launched 
today on Rogers, marking the first time the network is available in Canada. 
In addition to its exclusive coverage of the 2014 Baseball Hall of Fame 
election today, MLB Network's year-round programming features live games, 
news, highlights, and some of the game's top analysts, including former Blue 
Jays players Mark DeRosa, Al Leiter, Kevin Millar and Dan Plesac. MLB Network 
will be available to Rogers digital TV customers in Ontario* at this time on 
channel 415, and is in free preview from today through the end of April. 
"At Rogers, we are committed to providing Canadians access to world-class 
sports. We live and breathe baseball, and continue to be the multiplatform 
Blue Jays destination for fans," said David Purdy, Senior Vice President, 
Content, Rogers Communications. "We are thrilled to launch MLB Network for the 
first time in Canada; our customers will experience even more premium baseball 
action and analysis than ever before." 
"Baseball's popularity throughout Canada continues to grow, and this deal is a 
reflection of the demand we hear from fans across the country for more 
baseball content," said Tim Brosnan, Executive Vice President, Business, Major 
League Baseball. "In addition to the World Series, Postseason, All-Star Game 
and hundreds of live regular season games this agreement will bring to Canada, 
we are particularly pleased that our Canadian fans will finally have access to 
the 24/7 year-round coverage of the sport that MLB Network provides." 
"Securing distribution in Canada is a landmark moment for MLB Network and we 
are excited to bring our comprehensive baseball coverage, access and 
perspective to Rogers digital TV customers," said Tony Petitti, President and 
CEO of MLB Network. "This partnership further expands our reach beyond the 
United States and helps accomplish our goal of bringing MLB Network to as many 
fans as possible." 
The new agreement between MLB, MLB Advanced Media and Sportsnet, beginning 
this year and continuing through the 2021 season, features a comprehensive 
suite of multimedia rights for television, online and mobile. As part of the 
new package, Sportsnet will continue to deliver nearly 300 MLB games each 
year, including hundreds of regular season games, plus the MLB All-Star Game, 
Home Run Derby and the MLB Postseason including the World Series. 
"This agreement furthers Sportsnet's commitment to providing Canadians with 
premium sports content all year long. With MLB secured long-term, combined 
with our world-class sports content throughout the winter months, Sportsnet is 
well-positioned to become Canada's #1 sports destination for many years to 
come," said Scott Moore, President of Broadcast, Rogers Media. 
Sportsnet has been broadcasting MLB games since 2003. The eight-year 
multiplatform extension with MLB complements Sportsnet's rights package with 
the Toronto Blue Jays for exclusive Canadian coverage of all Blue Jays games. 
Sportsnet will announce its 2014 MLB and Toronto Blue Jays spring training and 
regular season broadcast schedule in the coming weeks. 
*MLB Network is available in the Digital VIP package for Rogers customers in 
Ontario upon launch 
Social Media Links
Official website, Sportsnet
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Follow Sportsnet PR @SportsnetPR 
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media 
company. We are Canada's largest provider of wireless voice and data 
communications services and one of Canada's leading providers of cable 
television, high speed Internet and telephony services. Through Rogers Media 
we are engaged in radio and television broadcasting, televised shopping, 
magazines and trade publications, sports entertainment, and digital media. We 
are publicly traded on theTorontoStock Exchange (TSX: RCI.A and RCI.B) and 
on the New York Stock Exchange (NYSE: RCI). For further information about the 
Rogers group of companies, please 
About Sportsnet 
Sportsnet connects Canadian sports fans to their favourite teams and athletes, 
using five platforms: TV, Radio, Print, Online and Mobile. Sportsnet is 
FuelledBy Fans, and deliversstorytelling on alocal, regional, national 
and global level.The multiplatform brand consists ofSportsnet,, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet 
magazine, Sportsnet Mobile and the Hockey Central app on iPad and 
Playbook.Sportsnet consists of four regional channels (Sportsnet East, 
Ontario, West and Pacific), and the nationally-distributed Sportsnet ONE, 
Sportsnet World, and Sportsnet 360. Sportsnet is the Canadian leader in NHL 
and MLB television broadcasts and is home to 162 Toronto Blue Jays games, plus 
MLB Playoffs and the World Series. Sportsnet is an official licensed 
broadcaster of the 2014 FIFA World Cup Brazil(TM) and also offers an exciting 
sports lineup including the NFL, the Memorial Cup, CIS Vanier Cup, Ultimate 
Fighting Championship(®), Grand Slam of Curling, IZOD IndyCar Series, the 
Rogers Cup tennis tournament, and extensive soccer programming including 
Barclays Premier League, UEFA Champions League, UEFA Europa League, MLS 
Vancouver Whitecaps FC, CONCACAF and Canadian national team matches for men 
and women.Connected is the network's nightly news program, providing 
regional and national coverage of the day's events in the world of sports. 
About MLB Network: 
MLB Network is the ultimate television destination for baseball fans, 
featuring the multiple Emmy Award-winningMLB Tonight,live regular season 
and Postseason game telecasts, original programming, highlights, and insights 
and analysis from the best in the business, including Bob Costas, Peter 
Gammons, Jim Kaat, Al Leiter and Harold Reynolds. MLB Network debuted on 
January 1, 2009 in a record-setting 50 million homes and is currently 
distributed in approximately70 million homesthroughout the U.S., Canada 
and Puerto Rico. For more information and to find MLB Network in your area, go

SOURCE  Rogers Media 
Media Contacts: Jennifer Neziol,, (w) 
416.764.6361, (m) 416.275.9182 Kaili Lupp,, (w) 
416.935.4824, (m) 416.846.7786 Matt Bourne, Major League Baseball, 
212.931.7878 Lorraine Fisher, MLB Network, 201.520.2895 
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CO: Sportsnet
ST: Ontario
-0- Jan/08/2014 21:32 GMT
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