Net Element Receives Finance Monthly’s 2013 Deal Maker of the Year Award

  Net Element Receives Finance Monthly’s 2013 Deal Maker of the Year Award

  Net Element’s Acquisition of Aptito, a Cloud-Based Point of Sale Payments
            Platform Wins among Finance Monthly’s Global Awardees

Business Wire

MIAMI -- January 8, 2014

Net Element, Inc. (NASDAQ:NETE), a technology-driven group specializing in
mobile payments and value-added transactional services in emerging countries
and in the United States, is pleased to announce that the company has received
a Deal Maker of the Year Award from Finance Monthly, a global financial sector
publication for its acquisition of Aptito, LLC (“Aptito”). Aptito is a next
generation, cloud-based point of sale payments platform, operated through TOT
Group, Inc. (“TOT”), the mobile payments and transaction processing subsidiary
of Net Element.

Aptito helps restaurants drive consumer engagement via tablet, mobile and all
other cloud-connected devices. Aptito’s mPOS system provides hospitality
merchants with tools to increase sales, productivity, and customer loyalty.
The solution is a tablet-based POS that combines traditional POS functionality
with mobile ordering, payments, social media, intelligent offers, mobile
applications, loyalty, and transactional data all in one solution supported by
Aptito’s cloud-based payments platform. Restaurants can leverage Aptito to
plug into social networks, daily deal promotions and other marketing programs
while having the ability to use Aptito’s integrated mobile marketing tools to
deploy their own lead generation campaigns and loyalty rewards.

The 2013 Finance Monthly Deal Maker Awards list is the third annual
celebration of the most impressive transactions across a range of sectors and
jurisdictions and reflects a dynamic year of successful M&A and corporate deal
activity. Finance Monthly’s highly selective judgment panel chooses winners
from high caliber nominees in the corporate, private equity, investment
banking and legal fields. Net Element was among other winners such as Ally
Financial, Qualcomm and The Parthenon Group, for its acquisition of Aptito.
All 2013 Finance Monthly Deal Maker Awardees are listed online, accessible via
www.finance-monthly.com. In addition to the Deal Maker of the Year Awards,
Finance Monthly also publishes CEO, Law and M&A Awards annually.

“On behalf of my team at Net Element, I am honored to receive Finance
Monthly’s Deal Maker of the Year Award,” commented Oleg Firer, CEO of Net
Element. “Finance Monthly is a premier publication and we are very pleased to
win among other successful companies and transactions from the past year.”

TOT Group, a subsidiary of Net Element, is a multinational mobile payments and
transaction processing holding company that provides a vast range of flexible
online and offline payment solutions. Clients include wireless carriers,
content providers and merchants. TOT Group creates and delivers innovative,
end-to-end payment solutions to enable commerce around the world with a focus
on emerging markets. The Company and its subsidiaries offer innovative
technologies which allow merchants to streamline their payments resources
including processing of electronic payments at the point-of-sale (“POS”),
processing mobile commerce transactions, managing merchant terminals and
providing information management services.

About Finance Monthly

Finance Monthly (FM) is a global publication providing news, analysis and
features on all the latest headlines within the financial sector. FM examines
the key issues affecting the corporate, financial and legal community
globally. It covers the major regions such as the US, Europe and Asia and all
major financial sectors. FM offers a mix of news-led editorial features, with
our editorial team exclusively interviewing some of the biggest players within
the financial, corporate and legal fields. Finance Monthly is distributed
every month to an international readership. More information is available at
www.finance-monthly.com.

About Net Element (NASDAQ: NETE)

Net Element (NASDAQ: NETE) is a global technology-driven group specializing in
mobile payments and value-added transactional services. The company owns and
operates a global mobile payments and transaction processing provider, TOT
Group. TOT Group companies include Unified Payments, recognized by Inc.
Magazine as the #1 Fastest Growing Private Company in America in 2012, Aptito,
a next generation cloud-based point of sale payments platform, and TOT Money,
which has a leading position in Russia and has been ranked as the #1 SMS
content provider by Beeline, Russia's second largest telecommunications
operator. Together with its subsidiaries, Net Element enables ecommerce and
adds value to mobile commerce environments. Its global development centers and
high-level business relationships in the United States, Russia and
Commonwealth of Independent States strategically position the company for
continued growth. The company has U.S. headquarters in Miami and headquarters
in Moscow. More information is available at www.netelement.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Any statements contained in this
press release that are not statements of historical fact may be deemed
forward-looking statements. Words such as "continue," "will," "may," "could,"
"should," "expect," "expected," "plans," "intend," "anticipate," "believe,"
"estimate," "predict," "potential," and similar expressions are intended to
identify such forward-looking statements. These forward-looking statements
include, without limitation, whether Net Element or its business continues to
grow. All forward-looking statements involve significant risks and
uncertainties that could cause actual results to differ materially from those
expressed or implied in the forward-looking statements, many of which are
generally outside the control of Net Element and are difficult to predict.
Examples of such risks and uncertainties include, but are not limited to: (i)
Net Element 's ability (or inability) to obtain additional financing in
sufficient amounts or on acceptable terms when needed; (ii) Net Element 's
ability to maintain existing, and secure additional, contracts with users of
its payment processing services; (iii) Net Element 's ability to successfully
expand in existing markets and enter new markets; (iv) Net Element 's ability
to successfully manage and integrate any acquisitions of businesses, solutions
or technologies; (v) unanticipated operating costs, transaction costs and
actual or contingent liabilities; (vi) the ability to attract and retain
qualified employees and key personnel; (vii) adverse effects of increased
competition on Net Element 's business; (viii) changes in government licensing
and regulation that may adversely affect Net Element 's business; (ix) the
risk that changes in consumer behavior could adversely affect Net Element 's
business; (x) Net Element 's ability to protect its intellectual property; and
(xi) local, industry and general business and economic conditions. Additional
factors that could cause actual results to differ materially from those
expressed or implied in the forward-looking statements can be found in the
most recent annual report on Form 10-K and the subsequently filed quarterly
reports on Form 10-Q and current reports on Form 8-K filed by Net Element with
the Securities and Exchange Commission. Net Element anticipates that
subsequent events and developments may cause its plans, intentions and
expectations to change. Net Element assumes no obligation, and it specifically
disclaims any intention or obligation, to update any forward-looking
statements, whether as a result of new information, future events or
otherwise, except as expressly required by law.

Contact:

Net Element, Inc.
Dan Bruck, 305-507-8808
dbruck@netelement.com
www.netelement.com