Local Corporation’s Krillion® Platform Powers Shopping Channel for NH.com
Expands Distribution of Valuable Product Data to Consumers in Local Markets
IRVINE, Calif. -- January 8, 2014
Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced that it is powering a new local shopping channel for popular New
Hampshire site, NH.com.
Local Corporation’s new local shopping channel enables publishers to drive new
digital revenue and traffic through the integration of dynamic local shopping
content from the company’s patented Krillion local shopping platform.
The local shopping channel delivers relevant store location, pricing, and
product availability to ready-to-buy consumers via online and mobile
interfaces. The fully hosted, turnkey solution is private-labeled and is free
to implement for publishers.
The channel provides a local discovery experience for both advertisers and
consumers, and features one of the largest and most comprehensive local
shopping data indexes in the industry, with over 84,000 retail stores,
covering over 3,000 shopping categories, representing millions of localized
Local Corporation’s Krillion local shopping platform provides relevant local
product search results, including retail locations, brands, categories,
product images and product inventory and availability data, to connected
consumers researching online prior to purchase.
“We are happy to be extending our relationship with longtime partner NH.com by
adding our local shopping channel to their content portfolio,” said Michael
Sawtell, Local Corporation, president and COO. “By building on the success of
our local business channel, we hope to drive even greater digital revenue
opportunities and increase consumer traffic to NH.com.”
“We are especially excited about implementing Local Corporation's local
shopping channel,” said Jessica C. Jordan, editor and producer, NH.com. “We
look forward to continuing this strong momentum and taking our digital revenue
to new levels, while providing new features for our users, and capturing
additional local consumer search traffic.”
NH.com has been a Local Corporation partner since 2006.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with approximately a million online and
mobile consumers each day using a variety of innovative digital marketing
products. To advertise, or for more information, visit:
Forward Looking Statements
This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect" or variations of such words and similar expressions are intended
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are not guarantees of future performance and are subject to risks,
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described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.
Investor Relations and Media Relations Contact:
Cameron Triebwasser, 949-789-5223
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