Barfresh Engages Entyce to Market and Distribute Its Ready-to-Blend Beverage Packs in Australia

Barfresh Engages Entyce to Market and Distribute Its Ready-to-Blend Beverage 
Packs in Australia 
Unique System Allows Food Service Providers to Offer Freshly Made
Smoothies, Shakes and Frappes That Are Quick and Easy to Make 
DENVER, CO -- (Marketwired) -- 01/08/14 --  Barfresh Food Group, Inc.
(OTCQB: BRFH) (Barfresh), a manufacturer of frozen, ready-to-blend
beverages for quick service and casual restaurants, has engaged
Entyce Food Ingredients Pty Ltd as an agent, wholesaler and
distributor in Australia for its Smoo(R) line of ready-to-blend
smoothies, shakes and frappes.  
Entyce is a leading regional food ingredient supply and product
developer that provides complete food solutions for manufacturers,
brand owners and retail groups. Through Entyce's strong regional
presence, Barfresh will be able to transition and build upon the
existing Australian customer base of food service providers already
offering Smoo products. Entyce has submitted an initial order for
distribution valued at approximately $60,000, which Barfresh plans to
ship within the next few weeks. 
"Entyce is a highly-capable partner that will help us build upon the
success of our predecessors in Australia, while servicing a loyal
base of Smoo retailers and their customers," said Riccardo Delle
Coste, president and CEO of Barfresh. "Entyce's engagement allows us
to continue focusing on building our global brand and market reach,
particularly in the U.S. retail smoothie market, which alone
represents a fast-growing, $2 billion a year opportunity. Looking
forward, we expect similar agreements as our turn-key solution
satisfies the growing need of food service providers to offer freshly
blended smoothies to their increasingly health-conscious customers." 
The Entyce engagement follows Barfresh's recent acquisition of the
exclusive worldwide rights to the patented Smoo beverage packs, which
formerly encompassed only North America. The proprietary system uses
controlled, pre-packaged portions to deliver freshly made smoothies,
shakes and frappes that are quick, cost efficient and generate no
waste. 
"I've been witnessing the growing popularity of Barfresh's innovative
approach for making smoothies and shakes and can attest to how it
offers a tremendous value proposition to the quick service or casual
restaurant owner," said Gino Vescio, managing director of Entyce. "In
fact, it allows food service providers of any size -- from the large
QSR to the small cafe -- to offer their customers freshly-made
smoothies, shakes or frappes. Not only are they easy to make, but
they generate high-margin sales and have virtually no waste, do not
require significant space or equipment and allow for simple inventory
management." 
About Entyce
 Entyce provides food solutions for manufacturers, brand
owners and retail groups, and understands the start to end process
and requirements of bringing a food product from a raw ingredient to
a consumer product. Established in 2006, the company's primary
services are food ingredient supply and product development. Entyce
works as a partner to its customers, to not only source and supply
vital ingredients or products, but to also assist with developing
ideas, products and processes to help their business grow. For more
information about Entyce, please visit http://www.entyce.com.au/.  
About Barfresh Food Group
 Barfresh Food Group, Inc. (OTCQB: BRFH) is
a developer, manufacturer and distributer of ready-to-blend
beverages, including smoothies, shakes and frappes, primarily for
restaurant chains in the quick serve restaurant and casual dining
sectors. The company's proprietary, U.S. patent-pending system uses
portion-controlled pre-packaged beverage ingredients that deliver
freshly made smoothies that are quick, cost efficient and without
waste. For more information, please visit www.barfresh.com/us.  
Forward Looking Statements
 Except for historical information herein,
matters set forth in this press release are forward-looking within
the meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995, including statements about the
Company's commercial progress and future financial performance. These
forward-looking statements are identified by the use of words such as
"grow", "expand", "anticipate", "intend", "estimate", "believe",
"expect", "plan", "should", "hypothetical", "potential", "forecast"
and "project", among others. All statements, other than statements of
historical fact, included in the press release that address
activities, events or developments that the Company believes or
anticipates will or may occur in the future are forward-looking
statements. These statements are based on certain assumptions made
based on experience, expected future developments and other factors
the Company believes are appropriate under the circumstances. Such
statements are subject to a number of assumptions, risks and
uncertainties, many of which are beyond the control of the Company
and may not materialize. Investors are cautioned that any such
statements are not guarantees of future performance. The contents of
this release should be considered in conjunction with the warnings,
risk factors and cautionary statements contained in the Company's
recent filings with the Securities Exchange Commission, including its
Annual Report on Form 10K and Quarterly Report on Form 10Q.
Furthermore, the Company does not intend, and is not obligated, to
update publicly any forward-looking statements, except as required by
law. 
Contact
Liolios Group Inc.
Scott Liolios or Cody Slach
Tel 1-949-574-3860
BRFH@liolios.com 
 
 
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