Lyor Cohen to Reveal Strategy of his New Digital-era Venture

         Lyor Cohen to Reveal Strategy of his New Digital-era Venture

Exclusive Midem Insight Into Innovative Google-backed Label

PR Newswire

PARIS, Jan. 7, 2014

PARIS, Jan. 7, 2014 /PRNewswire/ --Leading music industry stalwart Lyor Cohen
will give Midem participants an exclusive insight into the strategies he
believes will deliver the next generation of cutting-edge talent to consumers
in an increasingly digital environment.

Founder of Def Jam Records and former head of Warner Music Group, Cohen will
present his new venture, 300, a music content company devoted to the discovery
and development of the artists of the future.

For the first time Cohen will publicly address an audience of music
professionals about his plans for 300, which are sure to inspire the Midem
audience to embrace innovation as a route back to growth.

Backed by Google and other investment funds, Cohen's new venture sets out to
create an innovative artist development structure with greater flexibility and
lower overheads to challenge the majors.

Cohen has been closely involved in hip-hop for more than three decades, as the
genre has moved from the bad boy of pop culture to a mainstream driving force.

He co-founded Def Jam Recordings, which rapidly became one of the leading
record labels of the late 1980s and early 1990s. Cohen subsequently managed
the Island Def Jam Music Group before joining the Warner Music Group where he
rose to Chairman/CEO of Recorded Music, giving him oversight of artists across
all genres including rock and even country and western.

It was during his time at WMG that Cohen began to investigate the financial
possibilities of brokering endorsement deals, linking up some of the artists
in his roster with such iconic brands as Adidas and Coca-Cola. In September
2006, Cohen negotiated the first agreement between YouTube and a major record
company that allowed the site to show videos by WMG artists in exchange for a
share of YouTube's advertising revenue.

In a move which underlines how major online distribution platforms are now
seeking more direct influence on the content business, YouTube's owner Google
is acting as lead investor for 300.

"Lyor Cohen has been one of the most influential industry players over the
past decades, and he is now embarking on an exciting new venture which
promises to push the envelope in terms of artist development and distribution.
We are thrilled he has chosen Midem as a platform to give the music industry a
first look at his vision," said Bruno Crolot, Midem Director.

Cohen will be interviewed by Tom Silverman, Executive Director of the New
Music Seminar and CEO of Tommy Boy, on 2 February at 4pm as part of the
plenary conference programme "Midem Talks," the theme of which this year is
"Back to Growth? Make it Sustainable!"

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About Midem – Midem is an annual international b2b event dedicated to the new
music ecosystem, with a tradeshow, conferences, competitions, networking
events and live performances. It's the place where music makers, cutting-edge
technologies, brands & talents come together to enrich the passionate
relationship between people & music, transform audience engagement and form
new business connections.

About Reed MIDEM – Founded in 1963, Reed MIDEM is a leading organiser of
professional, international tradeshows. Reed MIDEM events have established
themselves as key dates in professional diaries. The company hosts MIPTV,
MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content
industries, MIDEM for music professionals, LeWeb Paris and London for internet
forward-thinkers, MIPIM, MIPIM Asia, MIPIM UK and MAPIC for the property and
retail real estate sectors. www.reedmidem.com

About Reed Exhibitions - Reed Exhibitions is the world's leading events
organizer, with over 500 events in 41 countries. In 2012 Reed brought together
seven million active event participants from around the world generating
billions of dollars in business. Today Reed events are held throughout the
Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34
fully staffed offices.Reed Exhibitions serves 44 industry sectors with trade
and consumer events and is part of the Reed Elsevier Group, a world leading
provider of professional information solutions. www.reedexpo.com

SOURCE Reed MIDEM

Website: http://www.reedmidem.com
Contact: Jane GARTON, Entertainment Press Director: +33 1 79 71 94 39,
jane.garton@reedmidem.com; Philippe LE GALL, Press Events Manager: +33 1 79 71
96 48, philippe.legall@reedmidem.com; Joanna KIRK, Press Manager: +33 1 79 71
95 82, joanna.kirk@reedmidem.com
 
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