Vera Bradley Names Sue Fuller Chief Merchandising Officer

Vera Bradley Names Sue Fuller Chief Merchandising Officer

FORT WAYNE, Ind., Jan. 7, 2014 (GLOBE NEWSWIRE) -- Vera Bradley (Nasdaq:VRA)
is entering the New Year with a new Chief Merchandising Officer, Sue Fuller.

In this newly created position, Fuller will build and communicate a compelling
vision for Vera Bradley's growth through line and brand extensions. As a
senior leader in charge of the brand's direction and execution, she will
ensure the consistency of Vera Bradley's brand DNA.

Fuller brings more than 15 years of merchandising experience with several
well-respected retailers including Polo Ralph Lauren, Land's End, L.L. Bean
and Kohl's Department Stores, and most recently she served as Senior Vice
President/General Merchandise Manager at Carhartt, Inc. Fuller holds an
undergraduate degree from Johnson and Wales University and earned her
Executive MBA from the University of Wisconsin.

"We are excited to welcome Sue to our senior leadership team," said Robert
Wallstrom, Chief Executive Officer of Vera Bradley. "I believe Sue's talent
and passion will bring more discipline to our merchandising process. Her broad
experience across various merchandise categories and price points added to our
strong design organization will help us strengthen our current assortments,
grow revenues and deliver solid margin results while further engaging our
customer."

About Vera Bradley, Inc.

Vera Bradley is a leading designer of women's handbags and accessories,
luggage and travel items, eyewear, stationery and gifts. Founded in 1982 by
friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand's iconic
designs and versatile styles offer women of all ages a colorful way to
accessorize.Vera Bradley offers a unique, multi-channel sales model as well
as a focuson service and a high level of engagement with fans.Fiscal 2013
net revenues increased 17% to $541 million. The company's commitment to breast
cancer research continues to increase its reach through the Vera Bradley
Foundation for Breast Cancer. For more information about Vera Bradley
(Nasdaq:VRA), visitwww.verabradley.com/mediaroom.

CONTACT: Investors:
         Vera Bradley, Kevin Sierks, 260-207-5321,
         ksierks@verabradley.com
        
         Media:
         Vera Bradley, 877-708-VERA (8372),
         Mediacontact@verabradley.com
 
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