Immersion Names Jason Patton New Vice President & General Manager of Content & Media Business

  Immersion Names Jason Patton New Vice President & General Manager of Content
  & Media Business

    Patton to build world class team to lead Immersion’s content and media
                                  initiative

Business Wire

SAN JOSE, Calif. -- January 7, 2014

Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of
touch feedback technology, today announced that Jason Patton has joined
Immersion as Vice President & General Manager for Content & Media. An
experienced entertainment executive who has focused on advanced technologies
throughout his career, Patton will lead Immersion’s Content & Media business
development, strategic vision and operational plan.

Jason Patton named Vice President and General Manager of Content & Media
Business at Immersion Corpo ...

Jason Patton named Vice President and General Manager of Content & Media
Business at Immersion Corporation. (Photo: Business Wire)

“We have found that touch feedback can add a new, theater-like dimension to
mobile content, leading to greater physical and emotional engagement,
improving long-term content recall, generating higher levels of enjoyment and
more positive brand sentiment, and increasing the impact and effectiveness of
mobile advertising,” explains Victor Viegas, President and CEO at Immersion.
“Our early discussions with advertisers, studios, content distributors and
others have all been extremely positive, and we have been working hard to
develop the tools, content and resources necessary to build our Content &
Media business. We look at this as a great opportunity and an important part
of Immersion’s future, and we are pleased and excited to have an experienced,
innovative and entrepreneurial executive like Jason to guide this initiative
forward.”

Patton, who assumed his role on January 6^th, will be based at Immersion’s
headquarters in San Jose, CA, and will report directly to Viegas.

Patton has served as an executive at the forefront of developing new digital
technologies in the media space in the U.S. and abroad. Prior to joining
Immersion, Patton was Senior Vice President, Business Development & Technology
of YOD China, a publicly-traded company focused entirely on bringing advanced
TV offerings featuring premium Hollywood content to mainland China. For a
decade prior, he managed business development at In Demand Networks, the joint
venture owned by Comcast, Cox and Time Warner Cable, serving most recently as
Senior Vice President, Business Development. He was responsible for launching
In Demand's video on demand offering across the United States airing the top
titles from Hollywood studios and all of the major television networks. He
also played a key role in launching In Demand’s online video store, its 24/7
high definition (HD) service and the Howard Stern subscription video on demand
service. Prior to joining In Demand, Patton worked for AT&T in both business
development and mergers & acquisitions.

He is a graduate of AT&T’s Financial Leadership Program. Patton holds a B.S.
in broadcast journalism from Boston University, a B.S. in business
administration from Boston University and an M.B.A. from the Harvard Business
School.

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptics,
or tactile effects; the company's touch feedback solutions deliver a more
compelling sense of the digital world. Using Immersion's high-fidelity haptic
systems, partners can transform user experiences with unique and customizable
touch feedback effects; excite the senses in games, videos and music; restore
"mechanical" feel by providing intuitive and unmistakable confirmation;
improve safety by overcoming distractions while driving or performing a
medical procedure; and expand usability when audio and visual feedback are
ineffective. Immersion's TouchSense technology provides haptics in mobile
phone, automotive, gaming, medical and consumer electronics products from
world-class companies. With over 1,400 issued or pending patents in the U.S.
and other countries, Immersion helps bring the digital universe to life. Hear
what we have to say at blog.immersion.com.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks
and uncertainties, as well as assumptions that, if they never materialize or
prove incorrect, could cause the results of Immersion Corporation and its
consolidated subsidiaries to differ materially from those expressed or implied
by such forward-looking statements.

All statements, other than the statements of historical fact, are statements
that may be deemed forward-looking statements, including, but not limited to,
statements regarding the benefits of Immersion’s haptic technologies and
statements regarding our Content & Media business.

Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and uncertainties
associated with Immersion's business, which include, but are not limited to:
unanticipated difficulties and challenges encountered in product development
efforts by Immersion and its licensees, including in the Content & Media
business; adverse outcomes in any future intellectual property-related
litigation and the costs related thereto; the effects of the current
macroeconomic climate; delay in or failure to achieve commercial demand for
Immersion's products or third party products incorporating Immersion's
technologies; and a delay in or failure to achieve the acceptance of force
feedback as a critical user experience. Many of these risks and uncertainties
are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should review the
risk factors listed in Immersion's most current Form 10-Q on file with the
U.S. Securities and Exchange Commission. The forward-looking statements in
this press release reflect Immersion's beliefs and predictions as of the date
of this release. Immersion disclaims any obligation to update these
forward-looking statements as a result of financial, business, or any other
developments occurring after the date of this release.

The use of the words "partner" or "partnership" in this press release does not
mean a legal partner or legal partnership.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion
Corporation in the United States and other countries. All other trademarks are
the property of their respective owners.

(IMMR - C)

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Contact:

Immersion Media
Edelman
Reagan Crossley, 650-762-2955
reagan.crossley@edelman.com
or
Immersion Investors
The Blueshirt Group
Jennifer Jarman, 415-217-5866
jennifer@blueshirtgroup.com
 
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