2013 Holiday Season U.S. Desktop E-Commerce Spending Reaches Record $46.5 Billion, Up 10 Percent vs. Year Ago

  2013 Holiday Season U.S. Desktop E-Commerce Spending Reaches Record $46.5
                     Billion, Up 10 Percent vs. Year Ago

Shortened Holiday Calendar and Lagging Final Week of Spending Led to
Underperformance Relative to 14 Percent Growth Forecast

Cyber Monday Ranked as the #1 Spending Day for 4th Consecutive Year

PR Newswire

RESTON, Va., Jan. 7, 2014

RESTON, Va., Jan. 7, 2014 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader
in measuring the digital world, today reported holiday season U.S. retail
e-commerce spending from desktop computers for the full November-December 2013
holiday season, showing that $46.5 billion was spent online from desktop
devices, an increase of 10 percent vs. year ago. While this year's spending
total represents a record for online holiday spending and a double-digit gain
from last year, it nevertheless fell short of comScore's forecasted 14-percent
growth of $48.1 billion in desktop spending.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

2013 Holiday Season Spending vs. 2012

Non-Travel (Retail) E-Commerce Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Desktop Computers

Source: comScore, Inc.
                                       Millions ($)
                                                       Percent
                                       2012    2013
                                                       Change
Full Holiday Season (Nov. 1 – Dec. 31) $42,286 $46.545 10%
Thanksgiving Day (Nov. 28)*            $633    $766    21%
Black Friday (Nov. 29)*                $1,042  $1,199  15%
Cyber Monday (Dec. 2)*                 $1,465  $1,735  18%
Green Monday (Dec. 9)*                 $1,275  $1,401  10%

*vs. Corresponding Shopping Days in 2012

"Although the 2013 holiday season fell short of our initial forecast, it still
performed very well in certain regards," said comScore chairman Gian Fulgoni.
"Achieving a double-digit growth rate while significantly outperforming the
growth of brick-and-mortar retail by a factor of at least two is noteworthy,
particularly considering the inherent challenges in this unusual holiday
season."

Added Fulgoni, "Ultimately, it seems that spending softness relative to
expectations was mainly the result of the compressed holiday calendar. With
just three weeks of online shopping between Thanksgiving and Christmas,
consumers did not have the same opportunity to buy that they would have in a
more typical holiday season. They made up for it to some extent by spending
significantly more online on the weekends, but so many fewer workdays provided
a headwind for the season that ultimately proved very challenging to overcome.
That said, it should also be noted that many consumers continue to be
challenged economically, which forced retailers to offer large price discounts
in an attempt to stimulate demand. Unfortunately, this also had the effect of
reducing total dollar sales since consumers could buy more for less."

Apparel & Accessories Ranks as Top-Gaining Category for the 2013 Holiday
Season
For the 2013 holiday season, Apparel & Accessories ranked as the top-gaining
product category with a gain of more than 13 percent vs. year ago and
outpacing Consumer Electronics (bolstered by smartphone sales) by a razor thin
margin. Computer Hardware (bolstered by tablet sales) ranked third by
fractions of a percentage point, while Toys & Hobbies and Video Game Consoles
& Accessories rounded out the top five.

Top 5 Gaining Product Categories by Sales Growth for 2013

Holiday Season

November-December 2013 vs. November-December 2012

Total U.S. – Home & Work Desktop Computers

Source: comScore, Inc.
Rank   Top Gaining Product Categories     Percent Change
1      Apparel & Accessories              13%
2      Consumer Electronics               13%
3      Computer Hardware                  13%
4      Toys & Hobbies                     13%
5      Video Game Consoles & Accessories  12%

Top 10 Heaviest Online Spending Days in 2013
The 2013 holiday season saw 10 individual spending days surpass $1 billion
desktop spending and was once again led by Cyber Monday (Dec. 2) with a record
$1.735 billion, the day's 4^th consecutive year it has held the #1 position.
Tuesday, Dec. 3 ranked second with $1.410 billion, followed by Green Monday
(Dec. 9) with $1.401 billion. Including purchasing from mobile devices, Cyber
Monday reached the $2 billion threshold, the first time such a spending level
has been attained in a single day.

Top 10 U.S. Online Spending Days of 2013

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Desktop Computers

Source: comScore, Inc.
                                    Spending in
Rank Date
                                    Millions ($)
1    Monday, Dec. 2 (Cyber Monday)  $1,735
2    Tuesday, Dec. 3                $1,410
3    Monday, Dec. 9 (Green Monday)  $1,401
4    Thursday, Dec. 12              $1,317
5    Friday, Nov. 29 (Black Friday) $1,199
6    Wednesday, Dec. 4              $1,172
7    Wednesday, Dec. 11             $1,161
8    Tuesday, Dec. 10               $1,138
9    Friday, Dec. 13                $1,021
10   Thursday, Dec. 5               $1,014

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and
analytics, delivering insights on web, mobile and TV consumer behavior that
enable clients to maximize the value of their digital investments. For more
information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

Website: http://www.comscore.com
Contact: Adam Lella, comScore, Inc., 312-775-6474, press@comscore.com
 
Press spacebar to pause and continue. Press esc to stop.