Whirlpool Brand Showcases "Your Future in Focus" at CES 2014

         Whirlpool Brand Showcases "Your Future in Focus" at CES 2014

Whirlpool Brand Explores A Connected World Where Appliances Anticipate and
Understand Needs of Families

PR Newswire

LAS VEGAS, Jan. 7, 2014

LAS VEGAS, Jan. 7, 2014 /PRNewswire/ -- At this year's International Consumer
Electronics Show, home appliance manufacturer Whirlpool brand is exploring how
individuals are relating to current home technologies and unveiling conceptual
products that illustrate a highly personalized future.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/65061-whirlpool-brand-showcases-your-future-in-focus-at-ces-2014



Whirlpool Brand Keeps "Your Future in Focus" With Appliances That Understand
Your Needs at CES 2014



Whirlpool brand will showcase select innovative designs—from an interactive,
multi-purpose cooktop surface, to a refrigerator that operates to the
soundtrack of a family's life, to custom-designed laundry pairs and microwaves
inspired by consumer imaginations and responsive to their needs.

"Our inspiration is the consumer's vision for the future and how we can bring
it into focus for them through Whirlpool product innovation," said Chris
Quatrochi, director of Global Creative Design, Whirlpool Corporation. "CES is
a time we can stimulate the consumer's imagination by showcasing new in-market
and conceptual products that evolve and have the ability to fit seamlessly
into their lives."

Attendees will experience a cast of visionary and in-market appliances at
"20/20: Your Future in Focus," located at Booth #70915 in the MommyTech Zone
at The Venetian Hotel, centered on three areas of product exploration:

  oInnovation: Understanding individual preferences and the desire to
    complete everyday tasks as simply as possible
  oExpression: Highly customized personal style
  oConnection: Understanding how a family operates

"We are excited to debut concepts that explore how technology in the home can
help simplify everyday tasks," said Monica Clark, senior manager PR and brand
experience, Whirlpool brand. "Our vision at CES – your future in focus – and
our Whirlpool brand promise – Designed to Simplify™ – inspire our global
designers and engineers to conceptualize innovative appliances that sense the
way our consumers live, and find solutions that adapt to our constantly
evolving lifestyles."

Sensing the way a family lives and innovating for it – What if the kitchen
could help manage grocery purchases for the best value, advise on food storage
and spoilage dates, offer tips on the best ways to use leftovers to save both
time and money? Whirlpool brand asks show attendees to imagine a future where
alerts similar to these might go beyond the operation and maintenance of the
appliance itself.

  oWhirlpool® Connected Suite
    Appliances are evolving toward a fully connected role in the home, helping
    families maintain busy schedules without doing so at the expense of time
    or distraction. Whether letting a consumer know the best times for energy
    consumption or sending food preservation alerts, Whirlpool brand has
    developed appliances and partnership platforms to create a home that
    adapts not only to consumer needs but their preferences and daily habits
    too.
  oWhirlpool® WashSquad Laundry App
    According to Whirlpool brand consumer insights, 44 percent of U.S.
    households only have one person who's responsible for laundry. Whirlpool
    brand developed the WashSquad Laundry app as an answer, helping consumers
    juggle stain-solving tricks, making family laundry tasks a friendly game
    of competition and de-coding clothing fabric care labels, all in the palm
    of their hand.

Connecting the dots for entertaining – What if someone could identify a date
and meal time and leave it up to their refrigerator to coordinate a menu based
on the best deals for the best cuts of meat, select the produce in season, and
add the perfect bottle of wine to a shopping list, along with directions of
what to pick up and where? Or, perhaps it could suggest songs to play for your
cooking or dining mood, and adjust the volume based on noise level. Whirlpool
brand brings these ideas to life for consumers, with products that combine
versatile and functional capabilities with elements of entertainment.

  oWhirlpool® Interactive Cooktop
    Whirlpool brand's future-forward interactive cooktop is a multi-purpose
    digital cooking surface, serving as the kitchen's cooking and
    informational hub that allows consumers to check weather updates for
    out-of-town guests, manage their social calendar, search for exotic new
    ingredients and make a delicious dinner—all on one surface that can be
    activated with the touch of a finger or the sound of a voice.
  oWhirlpool® Refrigerator with CoolVox™ Sound System Whirlpool brand knows
    that consumers do more than simply cook in the kitchen— for years it has
    operated as the heart of the home, where memories are made with family and
    friends. Available exclusively at Lowe's this summer, Whirlpool brand's
    refrigerator with the CoolVox™ sound system, including Harman/Kardon
    speakers, seamlessly connects with any Bluetooth® enabled device, infusing
    entertainment into everyday kitchen moments.

Expressing personal style – What if one could change the look of their
appliances as often as changing a seasonal wardrobe? Whirlpool brand explores
the endless possibilities, from creating one-of-a-kind laundry pairs
customized to reflect personal design preferences, to microwaves that express
distinct cultural styles.

  oWhirlpool® Max Art Microwave
    Demonstrating how a daily-used appliance can be an object of personal
    expression and art, Whirlpool brand collaborated with two artists, Isauro
    Huizar and Tomas Guerena, from local art collective Los Contratistas in
    Mexico, to turn a set of 50 Whirlpool brand microwaves into a colorful,
    modular installation representative of Mexican culture. As an
    installation, these concept pieces holistically create a special take on
    the modern day appliance, enriched by culture, design and the arts.
  oWhirlpool® Duet® Laundry Designs
    Introducing two unique patterns in-booth for its Whirlpool® Duet® washer
    and dryer, this customized concept allows consumers to take their design
    aesthetic to the next level and express their personality with a laundry
    pair that can complement any space.
  oWhirlpool® Black Ice Suite

Appliances are not only functional pieces, but a reflection of our personal
style as well. The Whirlpool® Black Ice kitchen suite elevates the design and
sophistication of home appliances to dramatic beauty and refined style, making
the kitchen suite as distinctive as our consumer.

Show attendees and beyond can enter for a chance to win design-forward laundry
appliances January 7-10, by visiting http://ces.whirlpool.com. A lucky winner
will be chosen each day for a new Whirlpool® Duet® laundry pair. At the end of
the week, one winner will be chosen for a custom-made, patterned laundry pair.

For more information, to join the conversation and see the company's
future-focused inspirations come to life, visit http://ces.whirlpool.com and
follow #WhirlpoolCES.

About Whirlpool Brand
Whirlpool Corporation is the world's leading manufacturer and marketer of
major home appliances, with annual sales of approximately $18 billion in 2012,
68,000 employees and 65 manufacturing and technology research centers around
the world. Whirlpool Brand is committed to advancing technology in ways
consumers want and need it, creating simple solutions that optimize
productivity and efficiency in the home. In addition to designing appliance
solutions based on consumer insight, Whirlpool is one of Habitat for
Humanity's largest corporate partners, donating a refrigerator and range to
every new Habitat for Humanity home built in North America. For more
information on Whirlpool Brand, please visit www.whirlpool.com or find us on
Facebook at www.facebook.com/whirlpoolusa. Additional information about the
company can be found at www.whirlpoolcorp.com.



Whirlpool brand has developed appliances and partnership platforms that create
a fully connected role in the home that adapts not only to consumer needs but
their preferences and daily habits too.



Whirlpool brand developed the WashSquad Laundry app to help consumers juggle
stain-solving tricks, make family laundry tasks a friendly game of competition
and de-code clothing fabric care labels, all in the palm of their hand.



Whirlpool brand?s refrigerator with the CoolVox? sound system, seamlessly
connects with any Bluetooth® enabled device to infuse entertainment into
everyday kitchen moments.



Whirlpool brand collaborated with two artists, Isauro Huizar and Tomas
Guerena, to turn a set of 50 Whirlpool brand microwaves into a colorful,
modular installation representative of Mexican culture.



To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/65061-whirlpool-brand-showcases-your-future-in-focus-at-ces-2014

SOURCE Whirlpool

Website: http://www.whirlpool.com
Contact: Monica Clark, Whirlpool Corporation, 269.923.7405,
media@whirlpool.com; Alexandra Neff, Ketchum for Whirlpool, 312.228.6878,
Alexandra.Neff@ketchum.com
 
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