Uniden America Brings In Top Veteran CE Executives for 2014 Push

       Uniden America Brings In Top Veteran CE Executives for 2014 Push

PR Newswire

IRVING, Texas, Jan. 7, 2014

IRVING, Texas, Jan. 7, 2014 /PRNewswire/ --Uniden America Corporation has
named several key executives to its leadership team as the company looks ahead
to continued growth in 2014.

Leading the team will be industry veteran Kip Sullivan. With more than 25
years of sales experience in the consumer electronics industry, Sullivan
serves as executive vice president of sales and marketing. He is charged with
igniting sales throughout North and South America. Before joining Uniden,
Sullivan held progressive executive positions with Cobra, Jasco and Recoton,
most recently as vice president of sales for North and South America at
Cobra. He was Uniden's vice president of sales from 2006-2008. Sullivan
earned his bachelor's degree in marketing from Boston College.

"The Uniden brand is well-respected among our customers because of our track
record in iconic products such as cordless phones and CB radios," Sullivan
said. "Our reputation for quality and innovation will integrate very easily
into our communications categories. This year promises to be a very exciting
one for our brand, and I'm glad to be back here at Uniden with this team of
top professionals."

A CE professional with 20 years experience, Derek Blubaugh has been tapped as
director of sales focusing on North America. Blubaugh brings valuable
knowledge of marketing strategy in the ever-changing retail market place. He
will be exploring new business development partners for Uniden product
line-ups. Blubaugh spent the last seven years with Coby Electronics
Corporation as director of sales. Prior to that, he was highly successful at
Uniden as a regional sales manager, as well as in progressive sales positions
at DPI, Inc., X-10 USA, Woods Industries, Inc. and Top Sales Company, Inc.

"Uniden is reinventing its brand for a whole new generation of consumers,"
Blubaugh said. "We will continue to examine new categories in 2014 and
beyond. I am looking forward to growing Uniden exponentially in the coming
years with some exciting new categories."

Paul Opitz is director of product development overseeing growth and
development in Uniden's radio categories. Under his leadership, the Uniden
development team has created a number of products including the all-new
HomePatrol scanner line. Opitz also is credited with innovations such as
creating the Dynamic Memory Architecture used in Uniden's professional-series
scanners since 2005 and making GPS-control of scanners a reality. Prior to
joining Uniden, Opitz was the director of product development at RadioShack
where he developed the first generation of Family Radio Service radios. He
has a bachelor's degree in business management from the University of Texas at

Mark Lessor is responsible for Uniden's new product line up in the video
surveillance category. Lessor is an experienced CE product manager skilled at
creating and managing marketing strategies for new products. During his three
years at Uniden, he has overseen the launch of several new products in the
video surveillance category. Before joining Uniden in 2010, Lessor worked for
ViewCast and Texas Instruments educational products group as a product
marketing manager. Lessor holds a bachelor's degree in aerospace engineering
from the University of Texas and a graduate level marketing certificate from
Southern Methodist University.

J. Patrick Reirdon, a technology professional with more than 15 years
experience, is the director of operations for Uniden. Reirdon earned his
bachelor's degree in communications from the University of Oklahoma and an
associate degree in computer programming from Tarrant County College. His
postgraduate work includes a master's degree in strategic leadership from
Amberton University and a CIO Pocket MBA from Boston University.

As Uniden's national account manager, Franklin Raines works with many of
Uniden's major customers, including Amazon.com, West Marine, BassPro Shops and
Cabela's. Prior to joining Uniden, Raines was a top sales rep for Newell
Rubbermaid. Raines has a bachelor's degree in civil engineering from the
University of Tennessee.

About Uniden America Corporation
Uniden America Corporation, the North American subsidiary of Japan-based
Uniden Corporation, manufactures and markets wireless consumer electronic
products. Based in Irving, Texas, Uniden sells its products through dealers
and distributors throughout North, Central and South America.

Larry Johannes
Willow St. Agency
817.658.4444 or 214.276.7658

SOURCE Uniden America Corporation
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