Starbucks Expands Latte Portfolio with New Caramel Flan Latte and First-Ever Starbucks VIA® Lattes

  Starbucks Expands Latte Portfolio with New Caramel Flan Latte and First-Ever
  Starbucks VIA® Lattes

   Starbucks brings new latte flavors and convenience this winter; Seasonal
      coffee favorite Guatemala Casi Cielo® returns for its 10^th season

Business Wire

SEATTLE -- January 7, 2014

Starbucks Coffee Company (NASDAQ:SBUX) today launched more ways for customers
to love their latte with the new handcrafted Starbucks® Caramel Flan Latte and
Starbucks VIA® Lattes in Starbucks® stores across the U.S. and Canada.

New Starbucks VIA(R) Latte: Vanilla Latte & Caffe Mocha (Photo: Business Wire)

New Starbucks VIA(R) Latte: Vanilla Latte & Caffe Mocha (Photo: Business Wire)

“This winter, we invite customers to enjoy their favorite Starbucks moment,
whether it’s the new Caramel Flan Latte or classic Caffè Latte personalized
just the way they like it, or a delicious cup of Starbucks VIA® Latte when
they can’t get to a Starbucks® store,” said Cliff Burrows, group president,
Americas, Europe, Middle East and Africa (EMEA) and Teavana. “In 1984, we
served our first handcrafted latte in Starbucks® stores. We are pleased to now
offer a seasonal flavor of the original coffeehouse classic with Caramel Flan,
while also adding the convenience of the beloved latte in the VIA format.”

Enjoy the New Caramel Flan Latte

Starting today for a limited-time, customers can enjoy the new Starbucks®
Caramel Flan Latte, an espresso beverage inspired by the deliciously popular
dessert. This beverage combines Starbucks® signature Espresso Roast, freshly
steamed milk and rich flan flavored syrup, topped with a caramel infused
whipped cream and a soft layer of caramelized sugar drizzle. Based on positive
customer feedback as part of a regional offering last year, Caramel Flan Latte
is now available to customers nationwide and can be ordered hot, iced or as a
Frappuccino® blended beverage. Customers can also enjoy the inherent benefits
of calcium, vitamin D, protein and a balance of other nutrients provided by
the deliciously creamy, steamed milk of choice as well as other
personalization options.

New Starbucks VIA® Latte: Vanilla Latte & Caffè Mocha

Also new this winter are Starbucks VIA® Vanilla Latte and Caffè Mocha,
inspired by the two popular handcrafted Starbucks® beverages, now available at
a moment’s notice by simply adding water when you can’t get to a Starbucks®
store.

  *Starbucks VIA® Caffè Mocha: Inspired by the irresistible flavors of the
    handcrafted version, Starbucks® VIA Caffè Mocha is the perfect union of
    cocoa, Starbucks® coffee and natural dairy.
  *Starbucks VIA® Vanilla Latte: The much-loved Starbucks® Vanilla Latte
    inspired the creation of this everyday companion, featuring rich
    Starbucks® coffee, natural dairy and vanilla flavor.

Starbucks VIA® Lattes are available at participating Starbucks® locations in
the U.S. and Canada and on starbucksstore.com ($6.95 for 4 ct-pack), with
nationwide grocery availability by spring ($7.99 for 5 ct-pack). For more
information about Starbucks® VIA Lattes, visit www.Starbucks.com/ViaLatte.

Guatemala Casi Cielo, Back for a Limited-Time

Returning for its 10^th season is Guatemala Casi Cielo® coffee, meaning
“almost heaven,” a rich and elegant coffee with smooth, balancing lemony
acidity and hints of dark cocoa. The coffees that make up Guatemala Casi
Cielo® were selected from the Antigua region of Guatemala because they deliver
the finest the region has to offer. The Antigua Valley is one of the most
renowned areas in the world for production of high-quality coffee. This coffee
is available for a limited-time in whole bean, K-Cup^® packs and Verismo™ pods
at participating Starbucks® retail stores and at Starbucksstore.com. This
coffee pairs well with chocolate, caramel, apples and artisanal cheeses.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high-quality arabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee in the
world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.

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Contact:

Starbucks Coffee Company
Megan Adams, 206-318-7100
press@starbucks.com
 
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