Grey Healthcare Group & OptimizeRx Announce Partnership to Expand Offerings Through EHRs

Grey Healthcare Group & OptimizeRx Announce Partnership to Expand Offerings 
Through EHRs 
NEW YORK, NY -- (Marketwired) -- 01/07/14 --  ghg (grey healthcare
group) and OptimizeRx Corporation (OTCQB: OPRX) today announced an
innovative partnership that will enable pharmaceutical/biotech
companies and payers to better support healthcare providers and
patients through their electronic health records (EHRs) and patient
portals.  
ghg and OptimizeRx will jointly market existing and newly developed
products and services that are embedded in the doctor's electronic
workflow and provide physicians a suite of useful tools and
information to support patient health. Powered by OptimizeRx's
SampleMD (TM) proprietary technology to automated deliver y of
product savings, support and information and with ghg's premier
strategic, creative and contract sales capabilities, these expanded
services will provide instantaneous access to a range of information
and on-demand services, including sampling, coupons, patient
education, product information and (virtual) pharmaceutical rep
support via the EHR.  
The shifting healthcare environment has changed the way physicians
work and how pharmaceutical companies support them. With a national
shortage of physicians and mounting pressure to ensure positive
health outcomes among patients, physicians have less and less time to
see pharmaceutical representatives. More than half of physicians are
not accessible to representatives, yet research shows that the top
rated things physicians value from pharmaceutical/biotech companies
are samples, coupons and patient education. As healthcare providers
are increasingly relying on EHRs for information and workflow
management, the opportunity to provide easy, on-demand tools that
help physicians access valuable support is more critical than ever.
The suite of expanded offerings by ghg and OptimizeRx will provide
manufacturers and other healthcare companies a way to integrate their
programs and offerings at point of context, directly and efficiently
in physicians' workflows.  
"Today's pay-for-performance environment puts pressure on physicians
to deliver better health outcomes for patients. The more we can
support the physician with impactful engagement tools the way they
want them, the better they can help patients adhere to treatment
plans and live healthier lives," said Lynn O'Connor Vos, CEO of ghg.
"The healthcare industry is a customer service business. And doctors
are customers as well. These new tools will help pharma better
support physicians with the information they need, when they need it,
through the channel they access most. This will transform the
physician-pharmaceutical relationship and positively impact people's
lives." 
OptimizeRx's SampleMD(TM) proprietary technology is the leading
platform to deliver patient savings and support within physician's
electronic workflow. Through its network of 350 EHRs reaching 250,000
healthcare providers, OptimizeRx delivers customized prescription
vouchers, co-pay saving and other support programs tailored to the
specific physician and patient type. Through this partnership, these
platforms will be expanding new ways to further engage both the
patient and physician, including a RepOnCall capability for
physicians to access a live product rep, samples or schedule a future
appointment. RepOnCall capabilities will be provided by OnCall, LLC,
a ghg company and one of the most sophisticated contract sales
organizations in the U.S. 
"Our clients and platform partners are excited about further
developing technologies to automate information the doctor has deemed
valuable in treating their patients. ghg offers the ideal partnership
to develop and deliver 'better access to better healthcare' -- which
is our mission," stated David Harrell, Chairman and Founder of
OptimizeRx Corp. 
About Grey Healthcare Group 
ghg (grey healthcare group) is a global healthcare communications
company capable of driving every aspect of healthcare communication.
Headquartered in New York with offices in North America, Europe, and
Asia, ghg works with leading companies to build world-class
healthcare and pharmaceutical brands among medical professionals and
consumers, with a unique storytelling approach that covers print,
digital and television broadcast media, medical education, sales
force presentations and managed access strategies. ghg is a member of
the WPP Group, a global provider of advertising, branding, and
marketing.  
About OptimizeRx Corp.  
OptimizeRx Corp. provides unique consumer and physician platforms to
help patients better afford and comply with their medicines and
healthcare products, while offering pharmaceutical and healthcare
companies effective ways to expand patient awareness, access and
adherence to their medications. For more information, please go to
www.optimizerxcorp.com or www.samplemd.com.  
This press release contains forward-looking statements within the
definition of Section 27A of the Securities Act of 1933, as amended
and such section 21E of the Securities Act of 1934, amended. These
forward-looking statements should not be used to make an investment
decision. The words 'estimate,' 'possible' and 'seeking' and similar
expressions identify forward-looking statements, which speak only as
to the date the statement was made. The company undertakes no
obligation to publicly update or revise any forward-looking
statements, whether because of new information, future events, or
otherwise. Forward-looking statements are inherently subject to risks
and uncertainties, some of which cannot be predicted, or quantified.
Future events and actual results could differ materially from those
set forth in, contemplated by, or underlying the forward-looking
statements. The risks and uncertainties to which forward-looking
statements are subject include, but are not limited to, the effect of
government regulation, competition and other material risks.  
Christopher Schreiber 
Taglich Brothers 
917-445-6207 
 
 
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