Audi and NVIDIA Expand Visual Computing in the Car

Audi and NVIDIA Expand Visual Computing in the Car 
New Infotainment System, Smart Display, Digital Cockpit to Join Audi
Lineup, All Powered by NVIDIA Tegra Mobile Processors 
LAS VEGAS, NV -- (Marketwired) -- 01/07/14 --  CES -- NVIDIA today
announced that three new in-vehicle systems powered by the NVIDIA(R)
Tegra(R) Visual Computing Module (VCM) will soon begin shipping in
Audi's vehicles. 
These innovative solutions, disclosed at the German automaker's press
conference at the 2014 International Consumer Electronics Show,

--  a connected infotainment system with twice the performance of its
--  the world's first automotive-grade tablet that is fully integrated
    into the car's infotainment system; and
--  a high-resolution digital cockpit with unprecedented, vivid 3D
    graphical displays.

"Audi is a true leader in the development of advanced vehicle
electronics," said Taner Ozcelik, vice president and general manager
of Automotive at NVIDIA. "Breakthroughs like the first navigation
system based on Google Earth and the first automotive-grade tablet
demonstrate Audi's strategy to fast track consumer electronics
technology into the car." 
The Tegra VCMs powering these systems are highly flexible platforms,
incorporating an automotive-grade NVIDIA Tegra mobile processor with
an NVIDIA 4-Plus-1(TM) core CPU, a multi-core GPU and dedicated
audio, video and image processors.  
The Tegra VCM uniquely enables carmakers to slide the most current
processors into their electronics systems, allowing for faster
evolution of in-vehicle systems as newer hardware becomes available.
This modularity dramatically narrows the technology gap that has
traditionally existed between consumer electronics and the long
development lifecycles of in-vehicle systems.  
Next-Generation Infotainment
 Building on Audi's modular infotainment
platform, known as MIB and introduced in 2012, the automaker's
next-generation platform will begin appearing in next year's models.  
The award-winning Audi Connect system brings an unprecedented level
of integration into the car, enabling Google Earth and Google Street
View navigation, as well as real-time traffic and parking information
-- all accessible via speech and handwriting recognition. The newest
system, powered by Tegra 3, will more than double the performance of
its predecessor.  
Automotive-Grade Tablet
 Audi also launched a new category of mobile
device, known as a Smart Display. This multimedia computer powered by
a Tegra 4 processor is designed for rear-seat use, yet seamlessly
integrates with the car's audio and video systems. It has been
hardened to withstand a wide range of operational conditions, from
-40 degrees Celsius to 80 degrees Celsius, and to withstand the
shocks and vibrations that driving conditions can present. 
Featuring a 10.2-inch screen, the dockable tablet runs the latest
version of the Android operating system, with full access to Google
Play and the Android App Store for hundreds of thousands of e-books,
music, games and films that can be enjoyed by passengers in the car.  
"Audi and NVIDIA engineers work closely together to develop hardware
and software that truly delight customers," said Mathias Halliger,
chief architect of Infotainment Systems at Audi. "With the flexible
VCM platform, we are able to quickly bring to market a new generation
of Tegra-based infotainment systems, as well as an integrated mobile
computer, matching the rapid cadence of the consumer electronics
Cockpit of the Future
 Additionally, Audi unveiled a new, fully
digital instrument cluster, powered by Tegra 3. The virtual cockpit
-- which will first appear in the 2015 Audi TT sports coupe --
delivers clearly presented information to the driver on a 12.3-inch,
high-definition display.  
The virtual cockpit features refined digital gauges with smooth
needle animation, as well as beautiful 3D maps, delivering an
elegant, informative display. Drivers have the ability to configure
the dashboard controls based on their personal preferences. 
"The cockpit of the future is about creating an appealing and useful
experience while minimizing distraction," said Robert Kolar, leader
of Instrument Cluster Systems at Audi. "NVIDIA enables us to easily
achieve this goal." 
NVIDIA Automotive Technology Driving Innovation
 The power of the
NVIDIA Tegra for automotive applications will be demonstrated in
NVIDIA booth 30207 at the 2014 International Consumer Electronics
Show in Las Vegas, Jan. 7-10, in the South Hall of the Las Vegas
Convention Center.  
Today, there are more than 4.5 million cars on the road powered by
NVIDIA processors, including the newest models from Audi, Volkswagen,
Skoda, and SEAT. Find out more at 
 NVIDIA, Audi, Tegra VCM, visual
computing, mobile, automotive, infotainment, navigation, ADAS, CES 
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 Since 1993, NVIDIA (NASDAQ: NVDA) has pioneered the art
and science of visual computing. The company's technologies are
transforming a world of displays into a world of interactive
discovery -- for everyone from gamers to scientists, and consumers to
enterprise customers. More information at and 
Certain statements in this press release including, but not limited
to, statements as to: the performance, impact and benefits of the
NVIDIA Tegra Visual Computing Module and the impact and benefits of
the NVIDIA Tegra K1 processor are forward-looking statements that are
subject to risks and uncertainties that could cause results to be
materially different than expectations. Important factors that could
cause actual results to differ materially include: global economic
conditions; our reliance on third parties to manufacture, assemble,
package and test our products; the impact of technological
development and competition; development of new products and
technologies or enhancements to our existing product and
technologies; market acceptance of our products or our partners'
products; design, manufacturing or software defects; changes in
consumer preferences or demands; changes in industry standards and
interfaces; unexpected loss of performance of our products or
technologies when integrated into systems; as well as other factors
detailed from time to time in the reports NVIDIA files with the
Securities and Exchange Commission, or SEC, including its Form 10-Q
for the fiscal period ended October 27, 2013. Copies of reports filed
with the SEC are posted on the company's website and are available
from NVIDIA without charge. These forward-looking statements are not
guarantees of future performance and speak only as of the date
hereof, and, except as required by law, NVIDIA disclaims any
obligation to update these forward-looking statements to reflect
future events or circumstances. 
Copyright 2014 NVIDIA Corporation. All rights reserved. NVIDIA, the
NVIDIA logo, 4-Plus-1 and Tegra are trademarks and/or registered
trademarks of NVIDIA Corporation in the U.S. and other countries.
Other company and product names may be trademarks of the respective
companies with which they are associated. Features, pricing,
availability and specifications are subject to change without
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For further information, contact:
Denise Iwata
NVIDIA Corporation
(408) 775-5357 
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