Brightcove and Rovi Collaborate to Support High-Efficiency Video Encoding (HEVC) and UltraHD/4K

  Brightcove and Rovi Collaborate to Support High-Efficiency Video Encoding
  (HEVC) and UltraHD/4K

    Brightcove licenses DivX HEVC technology to accelerate the adoption of
    next-generation video compression standards across the video ecosystem

CES Unveiled LAS VEGAS 2014

Business Wire

LAS VEGAS -- January 7, 2014

Brightcove (NASDAQ: BCOV), a leading global provider of cloud services for
video, and Rovi Corporation (NASDAQ: ROVI), today announced a collaboration
designed to accelerate the adoption of next-generation video compression
standards. Through the agreement, Brightcove has licensed the DivX
High-Efficiency Video Encoding (HEVC) solution, which is critical for
streaming high-quality video and will be a driving factor in the delivery of
4K content to new Ultra HD displays. Brightcove plans to support DivX HEVC
within its Zencoder cloud-based encoding service.

“With our Zencoder service, we are focused on providing flexible, high
performance encoding in the cloud,” said Jeff Whatcott, chief marketing
officer at Brightcove. “Through our collaboration with Rovi, we will be able
to expand our support for the established MPEG formats in use amongst
broadcasters, while also providing a bridge to the future of high-quality
video with HEVC. The integration of DivX HEVC into our Zencoder service will
enable publishers to take advantage of the advanced compression efficiency of
HEVC, and provide support for Ultra HD and 4K experiences across devices.”

HEVC is a video compression format and successor to H.264/MPEG-4 AVC that
promises to as much as double the data compression ratio of prior standards,
providing improved video quality at low bitrates. Brightcove is licensing the
DivX HEVC format with the goal of supporting it in production in 2014 and
using Zencoder’s scalable, leading cloud transcoding engine to bring HEVC
encoding to the masses.

“Rovi continues to deliver an end-to-end HEVC solution that provides seamless
streaming and breakthrough player experiences,” said Dr. Kanaan Jemili, senior
vice president, product management at Rovi. “We look forward to working with
Brightcove on further fueling the market adoption of HEVC and Ultra4D/4K
across the entire video ecosystem and delivering high-quality digital content
across multiple screens.”

DivX HEVC is part of an end-to-end solution designed to accelerate the
adoption of the next-generation compression standard across the entire video
distribution system. The solution includes MainConcept encoding SDKs for
professional content creators, the DivX Video Service with studio-approved
DivX DRM for protected content delivery across multi-screen devices, and
popular DivX consumer software tools for PC-based content creation and
playback. In addition, DivX HEVC is integrated into the DivX Certification
program that allows customers to quickly bring to market mobile and consumer
electronics products that enable consistently high-quality DivX HEVC video
playback.

As part of the collaboration, Brightcove also plans to implement a number of
formats and codecs based on the powerful MainConcept SDKs, including
MainConcept’s HEVC SDK.

Rovi plans to host private meetings and product demonstrations for industry
executives during the Consumer Electronics Show (CES) in Las Vegas, January 7
- 10 at Caesars Palace. Invited attendees will have the opportunity to view
live demonstrations of the company’s end-to-end solution powering the
creation, delivery and multi-screen playback of next-generation video,
including 4K content using HEVC/H.265. To learn more, visit www.divx.com.

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services
for video, offers a family of products that revolutionize the way
organizations deliver video experiences. The company’s products include Video
Cloud, the market-leading online video platform and Zencoder, a leading
cloud-based media processing service and HTML5 video player technology
provider. Brightcove has more than 6,300 customers in over 70 countries that
rely on Brightcove cloud content services to build and operate video
experiences across PCs, smartphones, tablets and connected TVs. For more
information, visit http://www.brightcove.com.

About Rovi Corporation

Rovi is leading the way to a more personalized entertainment experience. The
company’s pioneering guides, data, and recommendations continue to drive
program search and navigation on millions of devices on a global basis. With a
new generation of cloud-based discovery capabilities and emerging solutions
for interactive advertising and audience analytics, Rovi is enabling premier
brands worldwide to increase their reach, drive consumer satisfaction and
create a better entertainment experience across multiple screens. The company
holds over 5,000 issued or pending patents worldwide and is headquartered in
Santa Clara, California. Discover more about Rovi at Rovicorp.com.

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or comparable
words and their negatives. These forward-looking statements are not guarantees
but are subject to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these statements. For a
discussion of such risks and uncertainties, see "Risk Factors" in the
Company's filings with the Securities and Exchange Commission, including its
most recent annual report on Form 10-K. Brightcove assumes no obligation to
update any forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements are current
only as of the date they are made.

Contact:

InkHouse for Brightcove
Lisa van der Pool, 781-966-4142
lvanderpool@inkhouse.com
or
Rovi Corporation
Chris Taylor, 408-562-3077
Chris.D.Taylor@rovicorp.com