Body Central Corp. Announces Merchandising Team Changes

Body Central Corp. Announces Merchandising Team Changes

JACKSONVILLE, Fla., Jan. 7, 2014 (GLOBE NEWSWIRE) -- Body Central Corp.
(Nasdaq:BODY) today announced changes to their merchandising organization.

The Company has made several changes to the merchandising and e-Commerce
groups to better align responsibilities. Patti Simigran has been promoted to
Senior Vice President and General Merchandise Manager from Senior Vice
President e-Commerce & Direct Merchandising. Ms. Simigran will assume
merchandising responsibilities for Body Central Stores in addition to her lead
role over the e-Commerce and Direct Merchandising functions. Ms. Simigran has
been instrumental in updating the Company's website, developing new customer
communication initiatives and expanding the merchandising assortment of the
e-Commerce business. Prior to joining Body Central, Ms. Simigran held several
senior-level merchandising positions including Chief Merchandising Officer of
Maurice's and Chief Merchandising Officer of Tabi International, along with
additional key merchandising roles at David's Bridal, Sears Holdings and
Land's End.

The Company has also appointed Scott Graner as Vice President and Merchandise
Manager. Mr. Graner comes to Body Central with over 25 years of retail
experience and will oversee jewelry, accessories, shoes, outerwear, intimate
apparel and activewear. Mr. Graner brings a strong blend of both specialty and
department store experience that includes The Limited, Victoria's Secret and
Macy's. Mr. Graner will report directly to Ms. Simigran.

In addition to Ms. Simigran's promotion and the addition of Mr. Graner, the
merchandising team has been further realigned to better support sales
improvement, particularly in key product categories such as tops and dresses.
Several veteran merchandising associates with track records of strong sales
growth in select categories will assume expanded product category

Separately, the Company announced that Andrea Jackson has left her position of
Senior Vice President and General Merchandise Manager effective January 6,

Brian Woolf, Body Central's CEO, stated: "The merchandising team changes
announced today are designed to refocus our efforts on underperforming
categories through both the addition of new talent and the reallocation of
proven internal talent. These changes will be critical to improving our store
merchandising assortments."

About Body Central

Founded in 1972, Body Central Corp. is a growing, multi-channel, specialty
retailer offering on trend, quality apparel and accessories at value prices.
As of December 28, 2013 the Company operated 294 specialty apparel stores in
28 states under the Body Central and Body Shop banners, as well as a direct
business comprised of a Body Central catalog and an e-commerce website at The Company targets women in their late teens to early
thirties from diverse cultural backgrounds who seek the latest fashions and a
flattering fit. The Company's stores feature an assortment of tops, dresses,
bottoms, jewelry, accessories and shoes sold primarily under the Company's
exclusive Body Central® and Lipstick® labels.

Safe Harbor Language

Certain statements in this release are "forward-looking statements" made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Words such as "guidance," "expects," "intends,"
"projects," "plans," "believes," "estimates," "targets," "anticipates," and
similar expressions are used to identify these forward-looking statements.
Forward-looking statements are based on our current expectations and
assumptions, which may not prove to be accurate. These statements are not
guarantees and are subject to risks, uncertainties and changes in
circumstances that are difficult to predict. Many factors could cause actual
results to differ materially and adversely from these forward-looking
statements. Among these factors are (1) our ability to identify and respond to
new and changing fashion trends, customer preferences and other related
factors; (2) our ability to execute successfully our growth strategy; (3)
changes in consumer spending and general economic conditions; (4) changes in
the competitive environment in our industry and the markets we serve,
including increased competition from other retailers; (5) our new stores or
existing stores achieving sales and operating levels consistent with our
expectations; (6) our ability to obtain financing or to generate sufficient
cash flow to support operations; (7) the success of the malls and shopping
centers in which our stores are located; (8) our dependence on a strong brand
image; (9) our direct business growing consistently with our growth strategy;
(10) our information technology systems supporting our current and growing
business, before and after our planned upgrades; (11) disruptions to our
information systems in the ordinary course or as a result of systems upgrades;
(12) our dependence upon key executive management or our inability to hire or
retain additional personnel; (13) disruptions in our supply chain and
distribution facility; (14) our lease obligations; (15) our reliance upon
independent third-party transportation providers for all of our product
shipments; (16) hurricanes, natural disasters, unusually adverse weather
conditions, boycotts and unanticipated events; (17) the seasonality of our
business; (18) increases in costs of fuel, or other energy, transportation or
utilities costs and in the costs of labor and employment; (19) the impact of
governmental laws and regulations and the outcomes of legal proceedings; (20)
our maintaining effective internal controls; and (21) our ability to protect
our trademarks or other intellectual property rights.

CONTACT: Tom Stoltz
         Chief Operating Officer and Chief Financial Officer
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