Digby® Unveils Next Generation Location-Based Marketing Capabilities
Enabling More Effective Targeting, Measurement and Execution
Localpoint® location marketing platform extended to include profile-based
targeting, deep traffic conversion analytics and broader integration
capabilities for retailers and brands
NRF 103rd Annual Convention & EXPO
AUSTIN, Texas -- January 6, 2014
Digby today announced the launch of several new upgrades to Localpoint,
Digby's award-winning platform that facilitates consumer engagement in and
around brick and mortar locations. Localpoint now offers enhanced targeting
based on opted-in consumer profile data, the ability to measure a campaign’s
success at driving foot traffic to retail stores and extended integration APIs
that allow brands to leverage a consumer's presence across the enterprise.
New Localpoint capabilities include:
Profiles takes location-based marketing one step further by linking the
context and relevance of a location-sensitive message to key attributes of the
person behind the device. Now marketers, such as those at Kohl’s and Cabela’s,
can reach their most valuable customers not only at the right time and place,
but with highly targeted, personalized content based on predetermined
attributes such as favorite product category, gender, loyalty status, purchase
history or store visit frequency.
Localpoint’s new Target Locations feature offers marketers a clear view of the
impact their campaigns have on a customer’s path to purchase. Target Locations
completes the funnel analysis for a marketing campaign, associating a
marketing message's call to action with a resulting visit to a targeted store
nearby, providing insight into how marketing campaigns drive foot traffic to
the store’s front door.
With Bridge, retailers and brands can seamlessly integrate Localpoint with
other key systems such as marketing automation, offer management, CRM, POS,
loyalty programs or ecommerce. Bridge makes it possible to coordinate
location-marketing programs with existing marketing campaign systems, create a
single view of the consumer across channels and even trigger cross-enterprise
business processes, such as queuing a remote order for fulfillment or
notifying an associate when a consumer enters a store or other location.
Enhanced Marketer’s Console
Localpoint’s web-based console for managing locations, campaigns, profiles and
analytics has been re-built from the ground up. This re-design improves
Localpoint's power, usability and flexibility across a variety of campaign
management and marketing workflows for the enterprise customer.
"We look forward to expanding our mobile marketing strategy with Digby to
include Profiles," said Andrea Grant, Director of Digital Marketing, Cabela's
Incorporated (NYSE:CAB). "This new release of the Localpoint platform will
provide us the ability to more personally engage our most loyal Cabela's
The launch of Localpoint's new targeting and measurement features is timely.
According to Forrester Research Inc.’s June, 2013 report: Location-Predictive
Marketing: Predict Consumers’ Future Locations and Needs, location-based
marketing is maturing to location-predictive marketing. “Examining a
consumer’s location data in parallel with data about past patterns lets
marketers proactively meet a consumer’s next needs.”
At the National Retail Federation Retail’s BIG Show 2014, in booth 1779, Digby
will preview its next-generation platform extensions to Localpoint, including
beacon-based micro-location detection, analytics and engagement, to
demonstrate the way micro-location will be incorporated into future versions
of Localpoint. Understanding customer behavior and in-store shopping patterns
within brick and mortar stores will give retailers the insight they need to
improve store layout, signage and merchandising at the aisle level.
Micro-location marketing and analytics will also benefit from Localpoint's
extensive set of shopper engagement capabilities, allowing retailers to
influence the opted-in consumer while they dwell in a department or even at a
shelf. To schedule a time to see Digby’s micro-location technology in action,
“We designed this broad set of next generation Localpoint capabilities with
one goal in mind: to drastically improve location-based marketing's relevancy
and efficacy,” said David Sikora, founder and CEO, Digby. “With Localpoint,
marketers are positioned to connect the dots between systems and strategies to
deliver personal, omni-channel shopper engagement from the nearby neighborhood
all the way to the purchase decision in-store."
Mobile technology's collision with brick and mortar stores challenges
retailers to keep up with consumers who are better connected, better informed
and more nimble than ever before. Digby’s Localpoint platform enables you to
become proactive in the buying process by connecting digital engagement to the
physical world.With Localpoint embedded in your branded mobile app,you
canseamlesslyguide a consumer’s purchase path across channels: driving store
traffic through location-relevant marketing, personally engaging your
customers in the brick and mortar store and developing new insights into
consumer visit patterns across your locations. Digby, powering millions of
apps in thousands of locations around the world, has been enabling top brands
since 2006 including Bed Bath and Beyond, Cabela’s, HP, Kohl’s, RadioShack,
and many more. Learn more about Digby and Localpoint at www.digby.com.
Catherine Seeds and Caitlin New, 512-794-8876
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