Tim Hortons takes centre ice by giving Canadian hockey fans the chance to #JumpTheBoards with Sidney Crosby

Tim Hortons takes centre ice by giving Canadian hockey fans the chance to 
#JumpTheBoards with Sidney Crosby 
- Fans are invited to enter for a chance to skate with one of Canada's hockey 
greats - 
OAKVILLE, ON, Jan. 6, 2014 /CNW/ - Nothing brings Canadians together like a 
good ol' hockey game, and starting today, Tim Hortons is asking hockey fans to 
come together to fill the stands of the Tim Hortons virtual arena, and enter 
for a chance to jump the boards with Sidney Crosby. 
From January 6 to 25, 2014, Canadians can visit the Tim Hortons #JumpTheBoards 
app on Facebook (www.facebook.com/TimHortons) to enter for the once in a 
lifetime opportunity of getting on the ice with hockey star Sidney Crosby. On 
the app, visitors can also watch and share Tim Hortons newest commercial 
featuring Sid the Kid and real Canadian hockey fans. Each video share helps to 
'fill' the Tims virtual arena. 
"Tim Hortons has been in almost every arena I have played in, whether in the 
hands of fans in the stands, on players' jerseys or on the rink boards. Tim 
Hortons and hockey are the perfect Canadian 'double-double' and this 
commercial is a great representation of that connection," says Sidney Crosby. 
"I really enjoyed shooting this spot, especially jumping over the boards with 
all of the other players, and now I am looking forward to getting on the ice 
with a fellow Canadian hockey fan." 
The #JumpTheBoards Contest with Sidney Crosby follows the launch of Tim 
Hortons latest commercial which celebrates the game and the company's 
longstanding commitment to hockey in Canada. A truly Canadian production, the 
commercial includes real Timbits Hockey players and Tims Facebook fans, a 
local children's choir, a portrayal of Vancouver's iconic green men, a nod to 
Stompin' Tom Connors' classic Canadian ballad, and of course, it was filmed in 
the city of Hamilton. Since debuting January 4 online and during coverage of 
the World Junior Hockey Championship on TSN, the new Tim Hortons Sidney Crosby 
commercial became one of the most popular YouTube videos in Canada during the 
weekend with more than 160,000 views. 
"Whether on the ice or in the stands, Tim Hortons is proudly connected to 
Canadian hockey from coast to coast," says Rob Forbes, Senior Director, 
Marketing, Ontario and National Programs, Tim Hortons. "From our founder, NHL 
great Tim Horton, to the more than 75,000 young hockey fans that enroll in 
Timbits Hockey each year, to our hockey ambassador Sidney Crosby, this contest 
and commercial are just another way we are bringing our love of the game to 
life." 
Tim Hortons Inc. Overview 
Tim Hortons is one of the largest publicly-traded restaurant chains in North 
America based on market capitalization, and the largest in Canada. Operating 
in the quick service segment of the restaurant industry, Tim Hortons appeals 
to a broad range of consumer tastes, with a menu that includes premium coffee, 
hot and cold specialty drinks (including lattes, cappuccinos and espresso 
shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini 
and classic sandwiches, wraps, soups, prepared foods and other food products. 
As of September 29, 2013, Tim Hortons had 4,350 systemwide restaurants, 
including 3,500 in Canada, 817 in the United States and 33 in the Gulf 
Cooperation Council. More information about the Company is available at 
www.timhortons.com.
 

SOURCE  Tim Hortons 
For further information or to arrange an interview, please contact: 
Michelle Robichaud robichaud_michelle@timhortons.com 905-339-5047 
Image with caption: "Hockey star Sidney Crosby jumps the boards with real 
Canadian hockey fans in the newest Tim Hortons commercial celebrating the game 
and the company's longstanding commitment to hockey in Canada. Fans can visit 
the Tim Hortons #JumpTheBoards app on Facebook to enter for a chance to get 
ice time with Sid the Kid and share the commercial to help 'fill' the Tims 
virtual arena. (CNW Group/Tim Hortons)". Image available at:  
http://photos.newswire.ca/images/download/20140106_C7188_PHOTO_EN_35348.jpg 
Image with caption: "Hockey star Sidney Crosby jumps the boards with real 
Canadian hockey fans in the newest Tim Hortons commercial celebrating the game 
and the company's longstanding commitment to hockey in Canada. Fans can visit 
the Tim Hortons #JumpTheBoards app on Facebook to enter for a chance to get 
ice time with Sid the Kid and share the commercial to help 'fill' the Tims 
virtual arena. (CNW Group/Tim Hortons)". Image available at:  
http://photos.newswire.ca/images/download/20140106_C7188_PHOTO_EN_35349.jpg 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/January2014/06/c7188.html 
CO: Tim Hortons
ST: Ontario
NI: RES ADV  
-0- Jan/06/2014 15:01 GMT