Panasonic Announces the Installation of the World's Largest 4K Video Board at Churchill Downs

Panasonic Announces the Installation of the World's Largest 4K Video Board at
                               Churchill Downs

Home of the Kentucky Derby will Broadcast Crisp, Clear 4K Content for Fans

PR Newswire

LAS VEGAS and LOUISVILLE, Ky., Jan. 6, 2014

LAS VEGAS and LOUISVILLE, Ky., Jan.6, 2014 /PRNewswire/ -- Panasonic
Corporation of North America and Churchill Downs Racetrack, the legendaryhome
of the Kentucky Derby, are proud to announce the installation of the new 4K
"Big Board", the only video board in an outdoor stadium or arena capable of
displaying 4K.As the largest 4K video board in the world, the 171-foot wide
by 90-foot tall video board will sit 80-feet above the ground and will top out
at 170-feet in height so that fans throughout the racetrack will be able to
view crystal clear racing content.

Panasonic will be providing a product that will display in excess of 2,160
vertical lines with more than 4,000 horizontal lines of resolution.In total,
the board will be capable of displaying over 9 million lines of resolution
enabling a wide variety of capabilities including image magnification,
replays, betting odds and race results, advertising, brand messaging, split
screen and ticker displays, public service announcements and many other
creative elements.The LED systems are being provided by Panasonic's premium
manufacturing partner, Lighthouse Technologies, a recognized leader in
high-quality LED display systems worldwide.

"We are thrilled to announce that the world's largest 4K video board will have
a home at Churchill Downs and, the fact that it will have 4K resolution truly
solidifies our claim to fame as being known as the best venue for thoroughbred
racing in the world," said Kevin Flanery, President of Churchill Downs
Racetrack. "We are eager to debut this new video board to fans and believe
they will be truly excited about the clarity in which races will be

"We're very pleased to have the opportunity to work with Churchill Downs and
deliver a 15,224-square foot board to an icon of the sports world," said Jim
Doyle, President of Panasonic Eco Solutions North America."4K content is
truly the wave of the future and we are excited to bring avid racing fans this
technology that gives them the ability to view content on a big screen as if
they were up close and personal with the racetrack."

Installation on the Big Board began in December and will be completed by
mid-March. Current plans are to unveil the Big Board to the public at "Opening
Night" of Kentucky Derby Week on Saturday, April 26, in a dazzling nighttime
display of the Big Board's technological capabilities.

About Churchill Downs Racetrack

Churchill Downs, the world's most legendary racetrack, has conducted
Thoroughbred racing and presented America's greatest race, the Kentucky Derby,
continuously since 1875. Located in Louisville, the flagship racetrack of
Churchill Downs Incorporated (NASDAQ: CHDN) also operates Trackside at
Churchill Downs, which offers year-round simulcast wagering at the historic
track. Churchill Downs will conduct the 140^th running of the Kentucky Derby
Presented by Yum! Brands on May 3, 2014. The 2014 Spring Meet is scheduled for
April 26-June 29. The track has hosted the Breeders' Cup World Championships a
record eight times. Information about Churchill Downs can be found on the
Internet at

About Panasonic Eco Solutions North America

Panasonic Eco Solutions North America is a division of Panasonic Corporation
of North America, the principal North American subsidiary of Panasonic
Corporation. Panasonic Corporation was recently ranked number four in
Interbrand's "Best Global Green Brands 2013", moving up two spots from number
six, becoming the highest ranked electronics brand in the report. Panasonic
Eco Solutions develops and provides customized and integrated technology-based
system solutions for enterprise customers in a variety of industries such as
sports, entertainment and digital outdoor. Additionally, the company supplies
renewable energy and energy-efficiency solutions to corporate and public
sector organizations. For more information visit: and

SOURCE Panasonic

Contact: Darren Rogers (Communications & Media Services Churchill Downs),, (502) 636-4461; or Dan Unger (Media Relations
Panasonic),, (201) 392-4571; or Vanna Marmo (Cohn &
Wolfe),, (212) 798-9798
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