comScore Reports November 2013 U.S. Smartphone Subscriber Market Share

    comScore Reports November 2013 U.S. Smartphone Subscriber Market Share

Number of Americans Who Own Smartphones Surpasses 150 Million

PR Newswire

RESTON, Va., Jan. 6, 2014

RESTON, Va., Jan. 6, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a
leader in measuring the digital world, today released data from comScore
MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone
industry for November 2013. Apple ranked as the top smartphone manufacturer
with 41.2 percent OEM market share, while Google Android led as the #1
smartphone platform with 51.9 percent platform market share. Google Sites
ranked as the top mobile media property, while Facebook was the top individual
app.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

Smartphone OEM Market Share
152.5 million people in the U.S. owned smartphones (63.8 percent mobile market
penetration) during the three months ending in November, up 3 percent since
August. Apple ranked as the top OEM with 41.2 percent of U.S. smartphone
subscribers (up 0.5 percentage points from August). Samsung ranked second with
26 percent market share (up 1.7 percentage points), followed by Motorola with
6.7 percent, LG with 6.5 percent and HTC with 6.4 percent.

Top Smartphone OEMs

3 Month Avg. Ending Nov. 2013 vs. 3 Month Avg. Ending Aug. 2013

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens
                          Share (%) of Smartphone Subscribers
                          Aug-13       Nov-13       Point
                                                    Change
Total Mobile Subscribers  100.0%       100.0%       N/A
Apple                     40.7%        41.2%        0.5
Samsung                   24.3%        26.0%        1.7
Motorola                  6.9%         6.7%         -0.2
LG                        6.7%         6.5%         -0.2
HTC                       7.4%         6.4%         -1.0

Smartphone Platform Market Share
Android ranked as the top smartphone platform in November with 51.9 percent
market share (up 0.3 percentage points), followed by Apple with 41.2 percent
(up 0.5 percentage points), BlackBerry with 3.5 percent, Microsoft with 3.1
percent and Symbian with 0.2 percent.

Top Smartphone Platforms

3 Month Avg. Ending Nov. 2013 vs. 3 Month Avg. Ending Aug. 2013

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens
                             Share (%) of Smartphone Subscribers
                             Aug-13      Nov-13      Point
                                                     Change
Total Smartphone Subscribers 100.0%      100.0%      N/A
Android                      51.6%       51.9%       0.3
Apple                        40.7%       41.2%       0.5
BlackBerry                   4.0%        3.5%        -0.5
Microsoft                    3.2%        3.1%        -0.1
Symbian                      0.3%        0.2%        -0.1

Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 86.7
percent of the mobile media audience (mobile browsing and app usage), followed
by Facebook (84.9 percent), Yahoo Sites (79.4 percent) and Amazon Sites (72.5
percent). Facebook ranked as the top smartphone app, reaching 76.2 percent of
the app audience, followed by Pandora Radio (52 percent), Google Play (51.6
percent) and Google Search (50.4 percent).

Top 15 Smartphone Properties & Apps

November 2013

Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)

Source: comScore Mobile Metrix
   Top 15 Properties               % Reach Top 15 Apps                 % Reach
    Smartphone Browsing + App   100.0%   Smartphone App Audience 100.0%
   Audience
1   Google Sites                86.7%    Facebook (Mobile App)   76.2%
2   Facebook                    84.9%    Pandora Radio (Mobile   52.0%
                                           App)
3   Yahoo Sites                 79.4%    Google Play (Mobile     51.6%
                                           App)
4   Amazon Sites                72.5%    Google Search (Mobile   50.4%
                                           App)
5   AOL, Inc.                   61.1%    YouTube (Mobile App)    44.6%
6   Pandora.com                 52.1%    Apple App Suite (Mobile 43.6%
                                           App)
7   Apple Inc.                  51.2%    Gmail (Mobile App)      43.3%
8   Microsoft Sites             49.5%    Google Maps (Mobile     42.0%
                                           App)
9   Turner Digital              44.7%    Yahoo Stocks (Mobile    28.7%
                                           App)
10  CBS Interactive             42.0%    Instagram (Mobile App)  26.2%
11  Wikimedia Foundation Sites  40.1%    Yahoo Weather Widget    24.1%
                                           (Mobile App)
12  Glam Media                  37.5%    Apple Maps (Mobile App) 23.9%
13  eBay                        36.8%    The Weather Channel     22.9%
                                           (Mobile App)
14  Weather Company, The        33.4%    Facebook Messenger      22.1%
                                           (Mobile App)
15  ESPN                        33.3%    Twitter (Mobile App)    21.6%

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

About Mobile Metrix
comScore Mobile Metrix provides mobile audience measurement across smartphones
and tablets. Using a combination of panel and census-based measurement
methods, Mobile Metrix offers an unduplicated view of mobile browsing and app
audiences at the media property, website and individual app level.

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally
representative sample of mobile subscribers age 13 and older. Data on mobile
phone usage refers to a respondent's primary mobile phone and does not include
data related to a respondent's secondary device.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and
analytics, delivering insights on web, mobile and TV consumer behavior that
enable clients to maximize the value of their digital investments. For more
information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

Website: http://www.comscore.com
Contact: Adam Lella, comScore, Inc., (312) 775-6474, press@comscore.com
 
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