John Deere Electronic Solutions completes identity transition

        John Deere Electronic Solutions completes identity transition

PR Newswire

FARGO, N.D., Jan. 6, 2014

FARGO, N.D., Jan. 6, 2014 /PRNewswire/ -- John Deere Electronic Solutions,
Inc. (JDES) announced today it has completed the transition in corporate
identity started 18 months ago and has eliminated use of its original name
Phoenix International. Since 1999, JDES has been wholly owned by Deere &
Company (NYSE: DE), a world leading provider of products and services for
agriculture, construction, forestry and turf care.

JDES develops and manufactures various advanced electronic components that
function in rugged and extreme conditions for John Deere and other original
equipment manufacturers worldwide. JDES has facilities in Fargo, ND, Pune,
India, and Torreon, Mexico.

"John Deere and JDES continue to focus on the ever-increasing technology which
powers machinery – technology that enhances the productivity of our
customers," said Tom Budan, general manager of JDES. "We transition to the
John Deere Electronic Solutions name with our ongoing commitment to customers
that our products and services will continue to represent John Deere's core
values of integrity, quality, commitment, and innovation that have served the
company so well over the past 176 years."

John Deere Electronic Solutions (JDES) strengthens and further differentiates
John Deere's global business by developing reliable and rugged electronic
components and systems that function under the most extreme conditions which
provide differentiating advanced technologies for Deere equipment, thereby
increasing our end customers' productivity. To enhance innovation, expertise
and competitiveness, JDES also provides custom and off-the-shelf electronics
and power electronics for original equipment manufacturers worldwide.

SOURCE Deere & Company

Contact: Ken Golden, Director, Global Public Relations, Deere & Company,
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