Lucy Collin Appointed Vice-President, Marketing and Innovation - Integrated Sales

Lucy Collin Appointed Vice-President, Marketing and Innovation - Integrated 
Sales 
- Collin will lead Bell Media Sales' marketing strategy and B2B relationships 
in English Canada - 
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TORONTO, Jan. 6, 2014 /CNW Telbec/ - Luc Sabbatini, President, Bell Media 
Sales, announced today the appointment of Lucy Collin as Vice-President, 
Marketing and Innovation - Integrated Sales for English Canada. Reporting to 
Sabbatini, Collin will overseethe marketing strategy for Bell Media Sales, 
as well as advise on Bell Media Sales' brand execution. 
"Marketing and innovation are at the core of our integrated sales team's 
strategy, and having a highly skilled professional like Lucy join our ranks 
will help solidify our business vision," said Sabbatini. "Her great knowledge 
of the industry in English Canada will be of benefit to clients across all of 
our platforms - TV, Radio, OOH, and Digital, as well as Bell Media Mix." 
In her new capacity, Collin will leverage her creativity and network of 
business relationships to develop leading-edge strategies and initiatives to 
strengthen the position of Bell Media Sales as the leader of a 
constantly-evolving industry. She will also be responsible for trade 
sponsorship and advertising initiatives in English Canada. To serve 
advertisers on a national scale, Collin will work hand-in-hand with Nathalie 
Doré, Vice-President, Marketing and Innovation - Integrated Sales for the 
Bell Media Sales team in Québec. 
"Bell Media's innovative multiplatform vision is perfectly suited for my 
approach to marketing," said Collin. I am thrilled to be a part of this 
passionate team, and look forward to contributing my experience and skills to 
achieve their mission." 
Lucy Collin has a very successful track record that spans many years in the 
marketing and advertising industries. In 2006, she joined the trade 
publication Marketing magazine and became its publisher in 2010. Prior to 
that, she held management positions in sales and marketing for a number of 
respected media companies, including CBC and Corus Entertainment. She is 
highly engaged in the industry and sits on the boards of the Broadcast 
Research Council of Canada, the Canadian Advertising Museum, and the 30th 
anniversary gala of the National Advertising Benevolence Society (NABS), among 
other organizations. 
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates 
content and build brands that entertain, inform, engage, and inspire audiences 
through the platforms of their choice. Bell Media is Canada's premier 
multimedia company with leading assets in television, radio, out-of-home 
advertising, and digital media. Bell Media owns 30 local television stations 
led by CTV, Canada's #1 television network; 34 specialty channels, including 
TSN and RDS, Canada's most-watched specialty channels in English and French; 
four pay TV services, including The Movie Network and Super Écran; and is 
managing shareholder of premium pay-per-view service Viewers Choice Canada. 
Bell Media is also Canada's largest radio broadcaster, with 107 licensed radio 
stations in 55 markets across Canada. Bell Media owns Astral Out-of-Home, one 
of Canada's most dynamic and innovative out-of-home advertising companies with 
a network of more than 9,500 advertising faces in Québec, Ontario and British 
Columbia. Bell Media also operates more than 200 websites, delivers TV 
Everywhere with its innovative GO video streaming services, including TMN GO 
and Bravo GO, and owns Dome Productions Inc., a multi-platform production 
company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest 
communications company. For more on Bell Media, please visit www.bellmedia.ca.
 

SOURCE  Bell Media 
Olivier Racette, Bell Media, 514.939.5001, ext. 3193 
orolivier.racette@bellmedia.ca 
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CO: Bell Media
ST: Ontario
NI: ENT TVNEWS RADIO 2575 WNEWS  
-0- Jan/06/2014 20:22 GMT
 
 
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