Step Up To D-SLR Photography With The New Nikon D3300 And Capture Brilliant Images With Ease

 Step Up To D-SLR Photography With The New Nikon D3300 And Capture Brilliant
                               Images With Ease

Compact and Lightweight, the Nikon D3300 and Redesigned AF-S DX NIKKOR 18-55mm
f/3.5-5.6G VR II Lens Offer an Easy Way to Capture Share-Worthy Images; The
New AF-S NIKKOR 35mm f/1.8G Adds a Versatile FX-Format Prime to the NIKKOR
Lens Lineup

PR Newswire

MELVILLE, N.Y., Jan. 6, 2014

MELVILLE, N.Y., Jan. 6, 2014 /PRNewswire/ --Today, Nikon announced the Nikon
D3300 HD-SLR for those ready to take their photography to the next level.
Complete with a 24.2-megapixel DX-format CMOS sensor^1 and EXPEED 4 image
processor, the D3300 is capable of capturing stunning images and Full HD video
with ease. Also featuring an enhanced Guide Mode for those discovering the joy
of photography, optional Wi-Fi® connectivity, in-camera effects that operate
in real-time and kitted with the new compact AF-S DX NIKKOR 18-55mm f/3.5-5.6G
VR II lens, the Nikon D3300 is ready to help capture and preserve every
precious memory. For FX-format photographers, Nikon has also announced an
addition to its lineup of f/1.8 prime lenses, the AF-S NIKKOR 35mm f/1.8G. At
the popular and versatile 35mm focal length, the new 35mm f/1.8 provides
stellar image quality and low-light performance whether shooting landscapes,
portraits or travel photos.

"With the new 24.2-megapixel Nikon D3300 and compact 18-55mm f/3.5-5.6G VR II
lens, capturing family vacations, dance recitals or the game-winning goal with
clarity and brilliant image quality is effortless," said Masahiro Horie,
Director of Marketing and Planning, Nikon Inc. "As the latest addition to the
extensive NIKKOR lens line-up, the new AF-S NIKKOR 35mm f/1.8G lens reinforces
Nikon's commitment to providing versatile prime lens options to photographers
of all levels."

Preserve Precious Memories with Incredible Quality
Life is full of memorable moments that are meant to be captured with supreme
quality and rich detail. The Nikon D3300 features a high-resolution
24.2-megapixel CMOS sensor to help ensure amazing image quality, even in
challenging low-light shooting scenarios. The high resolution affords
photographers the ability to capture crisp details or crop images with
confidence. For increased image fidelity, the sensor has no optical low pass
filter (OLPF), boosting resolution and image sharpness to the maximum, while
the addition of a new EXPEED 4 image processor helps render true colors and
precise detail in every image. EXPEED 4 also offers improved image quality at
high ISOs, enhanced auto white balance performance, faster processing speeds
and improved battery efficiency. Whether shooting candids of the kids or a
weekend getaway at the beach, the Nikon D3300 is ready to deliver beautiful
stills and stunning HD video.

The Nikon D3300 is packed with high performance features that make shooting
easy and enjoyable, even in difficult shooting situations such as fast action
sports and low-light scenes. A wide 100-12,800 (expandable up to 25,600) ISO
range helps ensure top-quality photos and video in challenging light while an
11-point Autofocus System is ready to capture fleeting moments while easily
keeping pace with even the most active toddler. Nikon's newest HD-SLR is also
capable of high-speed continuous shooting at up to 5 frames-per-second (fps),
great for the fast-moving action of a soccer game or dance recital.

Create, Share, Enjoy
Brimming with fun features, the Nikon D3300 is ready to help create and share
incredible stories through beautiful images and HD video. With the help of the
optional WU-1a Wireless Mobile Adapter^2, users can take advantage of Wi-Fi
connectivity for instant uploading of images and videos to a smart device for
easy sharing through social networks. Users can also remotely control the
D3300 using their smart device as a remote "Live View" monitor. Releasing the
shutter from a smart device will help make sure no one is left out of the next
family photo.

The Nikon D3300 is ready to help each user realize their creative vision with
13 In-Camera Effects and four new effects modes, including Photo Illustration,
Super Vivid and Pop. The D3300 is also the first Nikon HD-SLR equipped with
the fourth new effects mode, Easy Panorama Mode, enabling the capture of
beautiful landscapes and stunning scenic views with ease. When the story is
better told with HD video, Nikon's newest HD-SLR is ready at a moment's notice
to help users create glorious Full 1080p HD video with vivid color and sharp
details, up to 60p. Capturing gorgeous HD video is easy with the Nikon D3300
with the assistance of Full-time AF (autofocus) to help keep elusive subjects
in focus, and a one-touch recording button so not to miss any moment.

For those new to the benefits of D-SLR photography, Nikon has expanded upon
its acclaimed Guide Mode to help users learn and explore new ways to capture
great photos and HD video. Guide Mode teaches the basic functions of the
camera, but also works to help the user become a better, more knowledgeable
photographer. When using this mode, users have access to four options: Shoot
photos using example images, View/Delete, Setup and Retouch their images
in-camera, making it easy for beginners to immediately take their photos to
the next level.

Capture On-The-Go
The extremely lightweight and versatile D3300 is the perfect companion for a
fast moving, always on the go lifestyle. The camera features a conveniently
compact body (4.9" x 3.8" x 2.9"), and is ergonomically designed for a
comfortable hold that is easy to take anywhere. Additionally, the camera body
is constructed with carbon fiber for lightweight durability. The D3300 is also
equipped with an optical viewfinder that helps frame the perfect shot in any
lighting condition, whether capturing the school play or a high school
graduation.

To complement the Nikon small stature of the D3300, Nikon has also introduced
the new, more compact AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II standard zoom
lens that inherits a familiar focal length (27-82.5mm, 35mm equivalent) while
incorporating a new retractable lens barrel design found in Nikon's 1 NIKKOR
lens series. This design ensures the lens is remarkably smaller than its
predecessor, and when paired with the D3300 makes the camera package nearly
30% smaller and 25% lighter. An ideal 3X zoom lens for every on-the-go moment,
the 18-55mm f/3.5-5.6G VR II lens features up to four stops^3 of VR image
stabilization, a silent wave motor to ensure quiet AF operation and
auto/manual focusing options.

The 35mm f/1.8: A Versatile FX-Format Prime Ready for Anything
With the latest addition to Nikon's popular f/1.8 prime series of FX-format
lenses, Nikon has announced the new AF-S NIKKOR 35mm f/1.8G, a versatile fixed
lens ready to thrive in any shooting situation. The new 35mm f/1.8G lens
rounds out a collection of acclaimed f/1.8 lenses including the AF-S NIKKOR
28mm f/1.8G, AF-S NIKKOR 50mm f/1.8G and AF-S NIKKOR 85mm f/1.8G lenses.
Sporting the popular 35mm focal length and covering a 63 degree angle of view
with a constant f/1.8 aperture, Nikon's newest FX-format lens delivers
outstanding viewfinder clarity and high contrast while providing outstanding
low-light performance and depth of field control.

Great for available light environment portraits, landscapes and travel
photography as well as for producing beautiful images with soft, natural
bokeh, the AF-S NIKKOR 35mm f/1.8G is a versatile and valuable addition to any
FX-format photographer's lens arsenal and sports the latest in core NIKKOR
technologies that ensure elite performance. The lens' construction includes
one ED and one aspheric element in addition to a Silent Wave Motor to provide
quiet AF operation.

Price and Availability
The Nikon D3300, kitted with the AF-S NIKKOR 18-55mm f/3.5-5.6G VR II lens,
will be available in early February 2014 in Black, Red and Grey for a
suggested retail price* (SRP) of $649.95. The AF-S NIKKOR 18-55mm f/3.5-5.6G
VR II will be available at the same time as the D3300, and will also be sold
separately for $249.95 SRP*. The AF-S NIKKOR 35mm f/1.8G lens will be
available on February 20, 2014 for a suggested retail price of $599.95*.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths,
from the ultra-wide 10-24mm to the super telephoto 800mm VR, Nikon
photographers have come to rely upon the NIKKOR core technologies that
contribute to their optical superiority. NIKKOR is the brand name for Nikon's
photographic lenses, which are precision crafted to the most exacting
standards in Nikon's own glassworks. In 1933, Nikon marketed its first camera
lens under the NIKKOR brand name, the "Aero-NIKKOR" for aerial photography
applications. Since then, NIKKOR has been used as a brand name for Nikon's
lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of Nikon
Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced
the production of over 80 million NIKKOR lenses in 2013, creating a new
milestone in Nikon's heritage of superior optics. For more information, dial
(800) NIKON-US or visit http://www.nikonusa.com, which links all levels of
photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at
http://www.facebook.com/nikon and get the latest news and information from
Twitter by following @NikonUSA.

^1Exquisite detail reproduction realized by an image sensor unit designed
without an optical low-pass filter.

^2The Wireless Mobile Adapter Utility Application must be installed on the
smart device before it can be used with the WU-1a Wireless Mobile Adapter
connected to the Nikon D3300. The application can be downloaded free of charge
from Google Play™ or the Apple App Store.

For use with Android or iOS mobile devices, please refer to mobile device
compatibility and available features at
https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en
(Android) or
https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010
(iOS).

Android and Google Play are trademarks of Google, Inc.
iPhone, iPad and iTunes are trademarksof Apple Inc., registered in the U.S.
and other countries.
Apple, the Apple logo, iPhone, iPad and iPod touch are trademarksof Apple
Inc., registered in the U.S. and other countries.
Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi
Alliance.

^3Based on CIPA Standard.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.

All Nikon trademarks are trademarks of Nikon Corporation.

Specifications, equipment and release dates are subject to change without any
notice or obligation on the part of the manufacturer.



SOURCE Nikon Inc.

Website: http://www.nikonusa.com
Contact: MWW, Geoff Coalter E: gcoalter@mww.com or Alex Kruse E:
akruse@mww.com, P: 201.507.9500, press.nikonusa.com