Zenovia Digital Exchange Selects Mellanox FDR InfiniBand to Improve Digital Ad Transaction Quality and Speed

  Zenovia Digital Exchange Selects Mellanox FDR InfiniBand to Improve Digital
  Ad Transaction Quality and Speed

Mellanox FDR 56Gb/s InfiniBand boosts speed and lowers application latency to
         improve the efficiency and intelligence of digital ad buying

Business Wire

SUNNYVALE, Calif. & YOKNEAM, Israel -- January 6, 2014

Mellanox® Technologies, Ltd. (NASDAQ:MLNX), a leading supplier of
high-performance, end-to-end interconnect solutions for data center servers
and storage systems, today announced that Zenovia Exchange, a real-time
display media buying platform, selected Mellanox’s end-to-end FDR 56Gb/s
InfiniBand solutions to further improve transaction speed and bid decisioning
for ad buyers. Mellanox 56Gb/s FDR InfiniBand delivers high speed and
efficiency as well as ultra-low application latencies, allowing Zenovia
Exchange to provide faster and more intelligent ad transactions for its

“The display adtech market has been going through a rapid transformation,
moving to programmatic buying and using machines to execute real-time auctions
for ads. These auctions open and close in less than 100 milliseconds,” said
Dwight Ringdahl, CTO and founder of Zenovia Exchange. “Mellanox is enabling us
to provide additional ad intelligence and facilitate faster trades for our

Zenovia Exchange delivers ad impressions to advertisers in real-time by
matching these buyers to targeted Internet users within milliseconds. In order
to improve the real-time ad auction process, Zenovia Exchange uses Mellanox’s
FDR InfiniBand interconnect technology to execute transactions in less than
the industry standard of 100 milliseconds. Higher levels of internal
processing speeds between computers allow Zenovia Exchange to more effectively
open and close transactions, and provide more intelligence to the bidders on
each impression.

“Through its innovative ad exchange platform, Zenovia is making the commerce
among online ad buyers and online publishers more effective,” said Kevin
Deierling, vice president of marketing at Mellanox. “Using Mellanox’s FDR
56Gb/s InfiniBand solution – the most efficient interconnect for
latency-sensitive applications – Zenovia Exchange can deliver unmatched
performance for its customers.”

The performance capabilities of FDR 56Gb/s InfiniBand are critical to
latency-sensitive applications that require high bandwidth at ultra-low
latencies. Available today, Mellanox’s end-to-end FDR 56Gb/s InfiniBand
solution includes ConnectX®-3 and Connect-IB™ adapter cards, SwitchX®-2 based
switches (from 12-port to 648-port), fiber and copper cables, and accelerator
and management software.

Supporting Resources:

  *Learn more about Mellanox’s complete FDR 56Gb/s InfiniBand solution
  *Follow Mellanox on Twitter, Facebook, Google+, Linked-In, and YouTube
  *Join the Mellanox Community

About Mellanox

Mellanox Technologies is a leading supplier of end-to-end InfiniBand and
Ethernet interconnect solutions and services for servers and storage. Mellanox
interconnect solutions increase data center efficiency by providing the
highest throughput and lowest latency, delivering data faster to applications
and unlocking system performance capability. Mellanox offers a choice of fast
interconnect products: adapters, switches, software, cables and silicon that
accelerate application runtime and maximize business results for a wide range
of markets including high performance computing, enterprise data centers, Web
2.0, cloud, storage and financial services. More information is available at

Mellanox, ConnectX, and SwitchX are registered trademarks of Mellanox
Technologies, Ltd. Connect-IB, is a trademark of Mellanox Technologies, Ltd.
All other trademarks are property of their respective owners.


Waggener Edstrom
Ashley Paula, +1-415-547-7024
USA Investors
Mellanox Technologies
Gwyn Lauber, +1-408-916-0012
Israel Investors
Gelbart Kahana Investor Relations
Nava Ladin, +972-3-6074717
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