Launches and Redefines Online Investor Engagement Launches and Redefines Online Investor Engagement 
tastytrade and Lightbank Position dough as a Disruptor in the
Trillion Dollar Financial Industry 
CHICAGO, IL -- (Marketwired) -- 01/06/14 --  Co-founders tastytrade
and Lightbank announce the launch of visual trading platform, one of the largest roll-outs for any online trading
platform. More than 15,000 traders pre-registered for access to
dough, the ground-breaking investor engagement and trading site. The
iPad version of dough is also available in Apple's App Store. dough
mixes entertaining and sophisticated financial media, real-time trade
streams, and drag-and-drop simplicity to redefine the investment
experience and create a new generation of high-participation
Tom Sosnoff, CEO of tastytrade and founder of the award-winning
trading platform thinkorswim, explains, "The phenomenal growth of the
tastytrade network proves that people are hungry for our innovative
probability and logic-based approach to investing. dough is the next
step in this revolution, allowing members to put their investment
ideas into action quickly and easily. We've taken what we learned
about trading technology from building thinkorswim, and matched it
with what we learned at tastytrade to create engaging and motivating
content that makes complex concepts simple. And we deliver it for
free. There is huge pent-up demand for a product like dough." 
dough modules provide various layers of analysis and functionality.
The modules help investors find and execute trades with a high
probability of being profitable. "doughTV" features engaging and
instructional content about real people, money and trading. dough's
"Follow" page shows a live stream of real trades entered by the
people behind dough, ranging from novice to expert, and displays
their current return on capital and probability of profit. The
"Trade" interface offers drag-and-drop order creation and pre-trade
calculations for probability of profit and return on capital. And the
"doughJO" page offers a series of short educational videos and
quizzes. The Trading Journal helps traders monitor their ideas and
orders, and lets them archive trade screen shots and market data.  
Brad Keywell, co-founder and Managing Director of Lightbank, said,
"There are tens of millions of people who have an active interest in
managing their money better and trading options and stocks, but who
find the offerings of traditional investment firms and financial
media unappealing, inaccessible and unhelpful. dough is a disruptor
in the trillion dollar financial industry, using mobile technology to
rethink the investor experience." Keywell added, "Combining our
experience at Lightbank with the technological and trading know-how
of the tastytrade team, we can bring this new trading and learning
experience to a demographic that has not been significantly addressed
in years."  
Kristi Ross, President of tastytrade and Director of dough, "We want
dough to transform the way people think about investing. This
partnership defines the future of how disruptive, differentiating
products can get built, delivered and validated in months, not years,
and truly have a transformative impact on traders and the financial
Traders can leverage the dough platform to execute stock and options
trades. For more information and to sign up for dough, visit 
About tastytrade
 tastytrade was founded as an online network for
original financial news, trading strategies, and entertainment for
the masses, with programming geared to various investment levels,
from beginner to professional. All tastytrade content is free and
accessible 24/7. tastytrade currently produces eight hours of
original, live programming every weekday, with "tastytrade LIVE,"
"The LIZ & JNY Show," "Ask SLM," "Shadowtrader Uncovered," "Where Do
I Start" and "Last Call." tastytrade is available at,, on iTunes, Apple TV, Apple Radio,
and on Roku. tastytrade's app, Bob the Trader, is the #1 financial
grossing app in the App Store. Programming is archived and catalogued
on the tastytrade site. 
About Lightbank
 Lightbank is a Chicago-based fund focused on
early-stage technology companies. Founded by Eric Lefkofsky and Brad
Keywell, who are founders of Groupon, MediaBank, InnerWorkings and
Echo Global Logistics, Lightbank not only makes investments of
capital, but also takes an active hands-on role in helping
entrepreneurs ensure their early- and mid-stage businesses grow and
succeed. To learn more, please visit 
Media Contacts: 
Fran Del Valle
Mark Rose
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