Samuel Adams Introduces New Spring Seasonal Beer

               Samuel Adams Introduces New Spring Seasonal Beer

Samuel Adams Cold Snap Now Hitting Shelves, Brewed with Exotic Fruits, Flowers
and Spices from Around the World

PR Newswire

BOSTON, Jan. 6, 2014

BOSTON, Jan. 6, 2014 /PRNewswire/ --The brewers at Samuel Adams are ushering
in the new year with a new spring beer—Samuel Adams Cold Snap—the newest
addition to the brewery's popular seasonal beer collection. Brewed for
spring's transition away from the hearty brews of winter to the bright,
lighter-bodied beers of summer, Cold Snap is the brewers' take on a
Belgian-style white ale made with crisp golden wheat and a lively blend of ten
different fruits, flowers and spices.

(Logo: http://photos.prnewswire.com/prnh/20120409/NY84239LOGO)

Historically, white ales were brewed with a variety of spices, most commonly
orange and coriander, as brewers looked to the spice trade for ingredients
before the advent of hops. The brewers at Samuel Adams took a different spin
and expanded upon this tradition with Cold Snap, incorporating a wide range of
ingredients from around the world, places like West Africa (Grains of
Paradise), Turkey (anise), Egypt (hibiscus), India (tamarind) and the US
(fresh-ground coriander from California). The delicate hop character of German
Hallertau Mittelfrueh Noble hops and the crisp smoothness of Canadian malted
wheat balance the unique spiciness of the brew.

Brewers' tasting notes:

  oWith an ABV of 5.3 percent, Cold Snap is a medium-bodied yet refreshing
    ale with a complex floral, spicy aroma and character.
  oThe brew begins with the Belgian white ale tradition of brewing with
    spices such as orange and coriander. Samuel Adams Cold Snap takes this to
    a new level with a wide range of exotic fruits, flowers and spices such as
    dried plum, hibiscus and anise, as well fresh-ground coriander, to create
    a perfect balance of flavor and character.
  oPale and wheat malts give this unfiltered brew its hazy golden appearance
    and crisp, smooth finish.
  oHallertau Mittelfrueh hops balance the smooth wheat and spices with a
    subtle touch of citrus hop character.

What Jim Koch, Founder and Brewer, has to say about the beer: "As brewers,
we're like chefs, inspired by the weather and the seasonality of ingredients
and flavors. I've always said that spring is one of the most challenging
seasons to brew for. It's a tweener – we're waiting for winter to be over and
longing for summer to arrive. For us, Cold Snap captures this sentiment with
its crisp wheat and vibrant fruits, flowers and spices, yielding flavors
ranging from the subtle sweetness of orange peel and plum to the distinct,
peppery bite of fresh ground coriander."

How to get your hands on a bottle:

  oSamuel Adams Cold Snap will be available nationwide from January through
    mid-March in six-packs for a suggested retail price of $7.99-$9.99,
    12-packs (bottles and cans) for a suggested retail price of $14.99-$17.99
    and on draft (prices vary by market).
  oAdditionally, Samuel Adams Cold Snap will be available, alongside the new
    Samuel Adams Escape Route, in the Samuel Adams Spring Thaw Variety 12-Pack
    for a suggested retail price of $14.99-$17.99 (prices vary by market).
  oSamuel Adams Escape Route is a new hazy, golden unfiltered Kölsch. Escape
    Route will also be available in six-packs beginning in January.

Learn more:

  oBrewer Tasting Video: http://youtu.be/YA_uC58td50
  oFor recipes and pairing suggestions visit www.samueladams.com.
  oFor additional information and to locate a retailer visit
    www.samueladams.com.

ABOUT THE BOSTON BEER COMPANY:
The Boston Beer Company began in 1984 with a generations-old family recipe
that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and
unafraid to challenge conventional thinking about beer, Jim brought the recipe
to life in his kitchen. Pleased with the results of his work, Jim decided to
sample his beer with bars in Boston in the hopes that drinkers would
appreciate the complex, full-flavored beer he brewed fresh in America. That
beer was aptly named Samuel Adams Boston Lager, in recognition of one of our
nation's great founding fathers, a man of independent mind and spirit. Little
did Jim know at the time, Samuel Adams Boston Lager would soon become a
catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer. It
relentlessly pursues the development of new styles and the perfection of
classic beers by searching the world for the finest ingredients. Using the
traditional four vessel brewing process, the Company often takes extra steps
like dry-hopping, barrel-aging, and a secondary fermentation known as
krausening. The Company has also pioneered another revolution, the 'extreme
beer' movement, where it seeks to challenge drinker's perceptions of what beer
can be. The Boston Beer Company has been committed to elevating the image of
American craft beer by entering festivals and competitions around the globe,
and in the past five years has won more awards in international beer
competitions than any other brewery in the world. As an independent company,
brewing quality beer remains its single focus. Although Samuel Adams beer is
America's largest-selling craft beer, it accounts for only one percent of the
U.S. beer market. The Boston Beer Company will continue its
independently-minded quest to brew great beer and to advocate for the growth
of craft beer across America. For more information, please visit
www.samueladams.com.

Samuel Adams, Samuel Adams Boston Lager, and Boston Lager are registered
trademarks of Boston Beer.

SOURCE Samuel Adams

Website: http://www.samueladams.com
Contact: Suzanne Pace, Samuel Adams, 617.368.5198,
suzanne.pace@bostonbeer.com; or Kyle Sharick, DeVries Global, 212.546.8589,
ksharick@devriesglobal.com
 
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