Bell Let's Talk Day 2014 is January 28: Join the Canada-wide conversation
about mental health!
-- National spokesperson Clara Hughes and friends across the
country invite you to talk openly about mental illness to help
break the stigma
-- Sports figures Shea Emry and Joé Juneau, musicians Matthew Good
and Robb Nash, and comic Kevin Breel join Clara, Michel
Mpambara, Seamus O'Regan and Stefie Shock on the Bell Let's
-- On January 28, Bell will donate 5¢ to mental health for your
texts, calls and tweets - you can help drive Bell Let's Talk
funding beyond the $62,043,289.30 already committed by Bell
-- To learn more please visit
MONTREAL, Jan. 6, 2014 /CNW Telbec/ - Bell today launched the 2014 Bell Let's
Talk campaign in support of Canadian mental health, highlighted by the fourth
annual Bell Let's Talk Day on January 28. National spokesperson Clara Hughes
again leads the campaign inviting all Canadians to talk, text and tweet about
mental health to help end the stigma around mental illness and support mental
health initiatives around the country.
"Canadians everywhere are talking about mental health like never before. I'm
proud that Bell Let's Talk has been part of the progress, working to help
reduce the stigma by engaging everyone in the mental health conversation.
Let's keep the momentum rolling by talking like never before!" said Ms.
Hughes, Canada's six-time Olympic medalist and national Bell Let's Talk
ambassador since the initiative launched in 2010. "We all have family members,
friends or colleagues who will experience mental illness or we may struggle
ourselves, as I have - yet most people impacted still won't seek support
because they fear admitting they need help. By talking openly and supportively
about mental illness, we can all help break the stigma and improve Canadian
While 20% of Canadians will experience a mental illness in their lifetimes, 2
in 3 suffer in silence for fear of being judged or rejected because of the
continuing stigma. Bell Let's Talk is working to end the stigma while
providing significant funding to leading mental health institutions and
grassroots organizations in every province and territory, championing new
workplace initiatives across corporate Canada, and supporting new research at
Canadian universities and other institutions.
"Mental illness has a huge impact on the lives of individual Canadians, like
the more than 500,000 who will miss work today because of a mental health
issue, and on our national economy with an overall financial cost surpassing
$52 billion a year," said George Cope, President and CEO of Bell Canada and
BCE. "On Bell Let's Talk Day, we invite you to join us in lending support to
those facing mental illness and the caregivers, researchers and community
leaders at the forefront of improving Canadian mental health."
Get engaged and help drive Bell Let's Talk donations
In addition to its original $50-million commitment, Bell has pledged to
increase Bell Let's Talk funding based on the growing engagement of Canadians
in the mental health movement on Bell Let's Talk Day.
On January 28, for every text message and long distance call made by Bell and
Bell Aliant customers, every tweet using #BellLetsTalk at @Bell_LetsTalk, and
every Facebook share of that day's Bell Let's Talk Day image at
Facebook.com/BellLetsTalk, Bell will donate 5 cents more to programs dedicated
to mental health.
Bell's donations are made at no extra charge to Bell Let's Talk Day
participants, though normal long distance or text charges, if any, apply.
In 2013, Canadians answered Clara's call with a total of 96,266,266 texts,
long distance calls, tweets and Facebook shares, meaning Bell Let's Talk added
another $4,813,313.30 to its funding total. Bell has now committed
$62,043,289.30 to Canadian mental health based on its original $50-million
donation plus the results of the last 3 Bell Let's Talk Days: $3,303,961.80 in
2011; $3,926,014.20 in 2012; and $4,813,313.30 in 2013.
The Bell Let's Talk team grows
Joining Clara in the Bell Let's Talk campaign again this year are Atlantic
Canada'sSeamus O'Regan, Québec spokespeople Stefie Shock and Michel Mpambara
and these new ambassadors: former NHL star Joé Juneau, CFL veteran Shea Emry,
musicians Robb Nash and Matthew Good, and standup comic Kevin Breel. Together,
the Bell Let's Talk team will be working to encourage Canadians to join them
in the growing conversation about mental health.
"We welcome these wonderful talents to the Canadian mental health movement,"
said Mary Deacon, Chair of Bell Let's Talk. "Leading the conversation to grow
awareness, acceptance and action in Canadian mental health, Clara and the team
will make this January 28 the best Bell Let's Talk Day yet!"
The Bell Let's Talk mental health initiative
Dedicated to promoting Canadian mental health, Bell Let's Talk is built around
4 action pillars - anti-stigma, care and access, research, and workplace best
practices. Bell Let's Talk partners with a growing number of mental health
leaders across the country including the Royal Ottawa Hospital, Hôpital
Louis-H. Lafontaine, Hôpital Charles-LeMoyne, Montreal Jewish Hospital, the
Centre for Addiction and Mental Health (CAMH), the University of British
Columbia, the Douglas Mental Health University Institute, Queen's University,
La Fondation du Centre hospitalier universitaire de Québec, Concordia
University, and Brain Canada.
The $1 million Bell Let's Talk Community Fund provides grants of $5,000 to
$50,000 to organizations, hospitals and agencies focused on improving access
to mental health care in their communities in every region of Canada. Grants
support capacity-building projects aimed at creating or expanding programs
that provide front-line support and/or reduce the stigma for those impacted by
mental health issues.
To learn more please visit Bell.ca/LetsTalk.
Clara's Big Ride for Bell Let's Talk
Soon after Bell Let's Talk Day, Clara Hughes will set out on Clara's Big Ride
for Bell Let's Talk. Supporting local mental health initiatives by community
groups, schools and other local organizations in every province and territory,
Clara's 110-day journey around Canada by bicycle begins March 14, spans 12,000
kilometres and will visit 95 Canadian communities, concluding in Ottawa on
Canada Day, July 1. For more information, please visit Bell.ca/ClarasBigRide.
Bell is Canada's largest communications company, providing consumers and
business customers with wireless, TV, Internet, home phone and business
communications services. Bell Media is Canada's premier multimedia company
with leading assets in television, radio and digital media. Bell is wholly
owned by Montréal's BCE Inc. (TSX, NYSE: BCE). For more information, please
SOURCE Bell Canada
Jacqueline Michelis Bell Media Relations 1- 855-785-1427
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