Immersion Launches Automotive Haptics Portal

  Immersion Launches Automotive Haptics Portal

   New website offers best practices for designing safe, cost effective and
             intuitive touch-based systems with tactile feedback

2014 International CES Digital Experience! 2014

Business Wire

LAS VEGAS -- January 6, 2014

CES -- Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor
of touch feedback technology, today announced the launch of a new website
offering technical and integration recommendations, user experience
guidelines, and research that evaluates the impact of haptics in automotive
environments. The site offers auto OEMs and system integrators a comprehensive
resource to learn about advancements in the haptic ecosystem and user

“Touch screens and touch surfaces are becoming standard interfaces for autos,
increasingly managing dynamic content and replacing mechanical buttons,”
explains Dennis Sheehan, senior vice president of sales and marketing at
Immersion. “As demand grows for touch interfaces, Immersion’s expertise in
haptics design, engineering and UX is essential. By offering guidelines and
resources, we are working to help create multi-modal experiences that are
capable of being intuitive, enjoyable and safe.”

Haptics are being used in mobile, automotive and consumer applications to
provide critical touch confirmation, creating confident consumer experiences.
In autos specifically, haptics can provide numerous unique safety and design
benefits including:

  *Promoting safety by reducing secondary glance rates and overall task times
  *Reducing visual distraction, frustration and confusion
  *Instilling confidence in drivers by delivering a positive user experience
  *Providing automakers with interior design flexibility
  *Offering opportunity to create distinctive experiences that extend the
    automotive brand into the touch interface

With the broad adoption of haptic technology in several consumer markets, the
haptic ecosystem has matured, resulting in lower cost, high-quality
components. Advancements in design and integration may be referenced for
creating more efficient and streamlined systems. Immersion has developed
guidelines and technical recommendations for designers that incorporate best
practices for haptic implementations based on research conducted by the
company and independent parties.

“Our substantial IP portfolio, combined with expertise in user experience,
haptic effect authoring, specialized firmware and deep domain knowledge on
integrating the broader ecosystem makes Immersion a key partner for auto OEMS
and integrators,” explains Daniel Brongiel, vice president and head of
automotive market at Immersion. “As the industry embraces our technology,
we’re working with ecosystem leaders to improve safety and create compelling
consumer experiences through the use of haptics.”

For more information on Immersion’s automotive technology, visit the new
Immersion automotive haptics portal at:

Immersion at 2014 International CES

Immersion will be hosting an appointment-only meetings at CES, showing touch
pad and touchscreen demonstrators that use Immersion guidelines to create
low-cost, high-quality haptic experiences. To request a meeting with Immersion
at CES, contact

The company will also be participating in the Digital Experience! press event
at 7pm this evening, January 6^th, at the Mirage Hotel & Casino.

About Immersion (

Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in haptics,
or tactile effects; the company's touch feedback solutions deliver a more
compelling sense of the digital world. Using Immersion's high-fidelity haptic
systems, partners can transform user experiences with unique and customizable
touch feedback effects; excite the senses in games, videos and music; restore
"mechanical" feel by providing intuitive and unmistakable confirmation;
improve safety by overcoming distractions while driving or performing a
medical procedure; and expand usability when audio and visual feedback are
ineffective. Immersion's TouchSense technology provides haptics in mobile
phone, automotive, gaming, medical and consumer electronics products from
world-class companies. With over 1,300 issued or pending patents in the U.S.
and other countries, Immersion helps bring the digital universe to life.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks
and uncertainties, as well as assumptions that, if they never materialize or
prove incorrect, could cause the results of Immersion Corporation and its
consolidated subsidiaries to differ materially from those expressed or implied
by such forward-looking statements.

All statements, other than the statements of historical fact, are statements
that may be deemed forward-looking statements, including, but not limited to,
statements regarding the benefits and availability of Immersion’s haptic
technologies in the automotive space or the benefits offered on Immersion’s

Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and uncertainties
associated with Immersion's business, which include, but are not limited to:
unanticipated difficulties and challenges encountered in product development
efforts by Immersion and its licensees; adverse outcomes in any future
intellectual property-related litigation and the costs related thereto; the
effects of the current macroeconomic climate; delay in or failure to achieve
commercial demand for Immersion's products or third party products
incorporating Immersion's technologies; and a delay in or failure to achieve
the acceptance of force feedback as a critical user experience. Many of these
risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should review the
risk factors listed in Immersion's most current Form 10-Q on file with the
U.S. Securities and Exchange Commission. The forward-looking statements in
this press release reflect Immersion's beliefs and predictions as of the date
of this release. Immersion disclaims any obligation to update these
forward-looking statements as a result of financial, business, or any other
developments occurring after the date of this release.

The use of the words "partner" or "partnership" in this press release does not
mean a legal partner or legal partnership.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion
Corporation in the United States and other countries. All other trademarks are
the property of their respective owners.

(IMMR - C)


Immersion Media
Reagan Crossley, 650-762-2955
Press spacebar to pause and continue. Press esc to stop.