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ING Vysya Bank and MasterCard Launch UEFA Champions League Branded Debit Cards



ING Vysya Bank and MasterCard Launch UEFA Champions League Branded Debit Cards

  PR Newswire

  BANGALORE, January 6, 2014

BANGALORE, January 6, 2014 /PRNewswire/ --

ING Vysya Bank and MasterCard today announced the launch of UEFA Champions
League themed debit cards. This is the first time that an Indian bank has
launched an official UEFA Champions League branded debit card. A series of six
new UEFA Champions League themed debit card designs will be added to the
existing image gallery of over 50 card designs the bank offers to its
customers.

MasterCard and ING have been engaging Indian football aficionados since 2010.
As part of a regular contest, several of our bank customers have travelled to
Europe to watch live matches. This year too, the bank along with MasterCard,
has announced the contest to select six winners to watch a UEFA Champions
League match live in Europe. Football viewing population in the country has
been growing at over 60% for the past five years with rough market size
estimates at 83 million.

Commenting on this development, Mr. Brett Morgan, Country Head - Branch
Banking & Private Clients, ING Vysya Bank said, "Our customers are using their
debit card to shop more often than before, to make it more exciting we
launched the ' My Card - My Style ' customized image cards and guaranteed
rewards. The limited edition UEFA Champions League debit card in partnership
with MasterCard, is aimed at football fans who live and breathe football."

The new UEFA Champions League themed debit cards are available as part of the
recently launched ING MasterCard Premium Debit Cards. These cards offer a
unique spend milestone based rewards program along with several international
offers from MasterCard on travel, entertainment and dining and higher ATM
withdrawal limit.

According to Ari Sarker, Division President, South Asia, MasterCard, "We are
pleased to tie-up with ING Vysya Bank to launch UEFA Champions League branded
debit cards. The UEFA Champions League is one of the world's best club
competitions and an important asset in MasterCard's sponsorship portfolio. We
will continue to use this platform to deliver value to our customers,
financial institutions and merchant through creating exclusive
business-building opportunities, while building affinity for the MasterCard
brand through offering priceless experiences to our cardholders."

MasterCard maintains a long-standing commitment to the world of international
football as an Official Sponsor of the UEFA Champions League. MasterCard has
been associated with the UEFA Champions League since 1994. This is the 4th
year in which ING has tied up with MasterCard to reward cardholders with a
trip to UEFA Champions League matches.

To know more about the contest and the UEFA themed debit cards, visit
http://www.ingvysyabank.com/swipeandwin  

Non ING customers can participate in the contest by login on to ING's Facebook
page http://bit.ly/WinAMatchTicket

About ING Vysya Bank

ING Vysya Bank Ltd is a premier private sector bank with retail, private and
wholesale banking platforms that serve over two million customers. With over
80 years of history in India and leveraging ING's global financial expertise,
the bank offers a broad range of innovative and established products and
services, across its 549 branches. The bank, which has close to 10,000
employees, is also listed in Bombay Stock Exchange Limited and National Stock
Exchange of India Limited. ING Vysya Bank was ranked among top 5 Most Trusted
Brands among private sector banks in India in the Economic Times Brand Equity
- Nielsen survey 2011. For more information, visit http://www.ingvysyabank.com

http://www.twitter.com/INGVysyabankltd

http://www.fb.com/INGVysyaBankLimited

About MasterCard

MasterCard (NYSE: MA), http://www.MasterCard.com , is a global payments and
technology company. It operates the world's fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard's
products and solutions make everyday commerce activities - such as shopping,
traveling, running a business and managing finances - easier, more secure and
more efficient for everyone. Follow us on Twitter @MasterCardNews , join the
conversation on The Heart of Commerce Blog and subscribe for the latest news.

Primary Media Contact: Vinu Lal, vinu.lal@ingvysyabank.com , 91-80-25005072

Contact: PRN
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