ING Vysya Bank and MasterCard Launch UEFA Champions League Branded Debit Cards PR Newswire BANGALORE, January 6, 2014 BANGALORE, January 6, 2014 /PRNewswire/ -- ING Vysya Bank and MasterCard today announced the launch of UEFA Champions League themed debit cards. This is the first time that an Indian bank has launched an official UEFA Champions League branded debit card. A series of six new UEFA Champions League themed debit card designs will be added to the existing image gallery of over 50 card designs the bank offers to its customers. MasterCard and ING have been engaging Indian football aficionados since 2010. As part of a regular contest, several of our bank customers have travelled to Europe to watch live matches. This year too, the bank along with MasterCard, has announced the contest to select six winners to watch a UEFA Champions League match live in Europe. Football viewing population in the country has been growing at over 60% for the past five years with rough market size estimates at 83 million. Commenting on this development, Mr. Brett Morgan, Country Head - Branch Banking & Private Clients, ING Vysya Bank said, "Our customers are using their debit card to shop more often than before, to make it more exciting we launched the ' My Card - My Style ' customized image cards and guaranteed rewards. The limited edition UEFA Champions League debit card in partnership with MasterCard, is aimed at football fans who live and breathe football." The new UEFA Champions League themed debit cards are available as part of the recently launched ING MasterCard Premium Debit Cards. These cards offer a unique spend milestone based rewards program along with several international offers from MasterCard on travel, entertainment and dining and higher ATM withdrawal limit. According to Ari Sarker, Division President, South Asia, MasterCard, "We are pleased to tie-up with ING Vysya Bank to launch UEFA Champions League branded debit cards. The UEFA Champions League is one of the world's best club competitions and an important asset in MasterCard's sponsorship portfolio. We will continue to use this platform to deliver value to our customers, financial institutions and merchant through creating exclusive business-building opportunities, while building affinity for the MasterCard brand through offering priceless experiences to our cardholders." MasterCard maintains a long-standing commitment to the world of international football as an Official Sponsor of the UEFA Champions League. MasterCard has been associated with the UEFA Champions League since 1994. This is the 4th year in which ING has tied up with MasterCard to reward cardholders with a trip to UEFA Champions League matches. To know more about the contest and the UEFA themed debit cards, visit http://www.ingvysyabank.com/swipeandwin Non ING customers can participate in the contest by login on to ING's Facebook page http://bit.ly/WinAMatchTicket About ING Vysya Bank ING Vysya Bank Ltd is a premier private sector bank with retail, private and wholesale banking platforms that serve over two million customers. With over 80 years of history in India and leveraging ING's global financial expertise, the bank offers a broad range of innovative and established products and services, across its 549 branches. The bank, which has close to 10,000 employees, is also listed in Bombay Stock Exchange Limited and National Stock Exchange of India Limited. ING Vysya Bank was ranked among top 5 Most Trusted Brands among private sector banks in India in the Economic Times Brand Equity - Nielsen survey 2011. For more information, visit http://www.ingvysyabank.com http://www.twitter.com/INGVysyabankltd http://www.fb.com/INGVysyaBankLimited About MasterCard MasterCard (NYSE: MA), http://www.MasterCard.com , is a global payments and technology company. It operates the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews , join the conversation on The Heart of Commerce Blog and subscribe for the latest news. Primary Media Contact: Vinu Lal, email@example.com , 91-80-25005072 Contact: PRN
ING Vysya Bank and MasterCard Launch UEFA Champions League Branded Debit Cards
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