Powerful And Compact: The New Nikon COOLPIX L830 Offers High Performance And Super Telephoto Capabilities In A Convenient Camera

 Powerful And Compact: The New Nikon COOLPIX L830 Offers High Performance And
          Super Telephoto Capabilities In A Convenient Camera Design

Rounding Out the Pack, the New Nikon COOLPIX S6800, COOLPIX S5300, COOLPIX
S3600 and COOLPIX L30 Offer Easy-to-Use Features That Help to Deliver Great
Performance and Image Quality

PR Newswire

MELVILLE, N.Y., Jan. 6, 2014

MELVILLE, N.Y., Jan. 6, 2014 /PRNewswire/ -- Today, Nikon Inc. introduced the
new COOLPIX L830, a compact camera that incorporates a powerful 34X zoom lens
and the latest Nikon imaging technology to help users easily capture stunning
images and Full HD video either close-up or at a distance. Additionally, Nikon
has also introduced the COOLPIX S6800, COOLPIX S5300, COOLPIX S3600 and
COOLPIX L30, which all boast features that help users achieve the spectacular
shot, from capturing everyone smiling for a family photo to accurately
portraying the true beauty of a morning sunrise. Along with the L830, these
new COOLPIX cameras offer user-friendly features and the ability to create
vibrant, sharp image with compact convenience, all at a tremendous value.

"With its incredible zoom capabilities and trusted Nikon imaging technology,
the new COOLPIX L830 is an exciting addition to the Nikon COOLPIX lineup,"
said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. "In
addition to the L830, the new COOLPIX S6800, S5300, S3600 and L30 provide
options for those that love to capture and share their images and videos while
answering their photography needs."

The COOLPIX L830: Incredibly Easy, Incredible Zoom

A user-friendly, ergonomically designed long zoom camera, the Nikon COOLPIX
L830 gives users the power to easily preserve life's precious moments in
incredible detail. The L830's astounding zoom capabilities stem from its super
telephoto lens that provides a 34X optical zoom range and an unbelievable 68X
Dynamic Fine Zoom* range. Helping to ensure that the detail captured at these
long distances is clear, the COOLPIX L830 sports a 16-megapixel backside
illuminated (BSI) CMOS sensor to deliver stunning images and Full HD (1080p)
videos, even in low light. The fear of camera shake and the blurry photos that
result from it, especially when shooting at super telephoto distances, are
minimized thanks to the L830's Lens-shift Vibration Reduction (VR) system and
new Hybrid VR system when shooting videos. From the full-frame action shot
captured from the sidelines to a close-up of the player's expression mid-play,
the photographic possibilities are endless.

Even those who consider themselves beginner photographers can take great
photos with the COOLPIX L830's intelligent features, including Easy Auto Mode
and Smart Portrait System. With 18 scene modes and a bevy of special effects
including Filter Effects and Skin Softening, creating breathtaking landscapes
and flattering portraits is a breeze. The L830 also features a 3.0-inch high
resolution (921,000-dot) Tilt-LCD monitor to help users compose photos from
different perspectives and get the shot they intended.

Intuitive functionality is achieved with strategically placed menu buttons
that are easy to navigate, so users spend more time capturing the great shots
and less time setting the camera. For added convenience, the COOLPIX L830 runs
on easily available AA-size batteries, so it can be ready to perform at a
moment's notice.

New COOLPIX Offerings

Nikon has also introduced the COOLPIX S6800, COOLPIX S5300, COOLPIX S3600 and
COOLPIX L30, which all boast features that help users achieve great shots and
HD video, from capturing everyone smiling for a family photo to accurately
portraying the vivid colors and true beauty of a morning sunrise. These new
COOLPIX cameras offer user-friendly features and can create sharp, vibrant
images that point-and-shoot photographers seek, at a tremendous value.

  oThe COOLPIX S6800: With a versatile 12X optical zoom, 24X Dynamic Fine
    Zoom* and built-in Wi-Fi® capability packed into a sleek, compact body,
    the S6800 makes it easy to capture and share high quality images on the
    go. A 16-megapixel BSI CMOS sensor and nearly foolproof features including
    18 scene modes and Target Finding AF help to ensure clear, sharp photos in
    nearly any situation. Composing and editing images is also made simpler
    with features like a 3.0-inch LCD monitor and Advanced Glamour Retouch
    with four new functions, including Glare Reduction, Lipstick, Mascara and
    Eye Shadow. The COOLPIX S6800 is also equipped with built-in Wi-Fi,
    allowing the user to share their photos instantly through their compatible
    smart device through the Wireless Mobile Adapter Utility application.^1



  oThe COOLPIX S5300: When staying connected matters, the S5300 lets users
    share incredible photos instantly with its built-in Wi-Fi capability. With
    must-have features like the 8X optical zoom and 16X Dynamic Fine Zoom*,
    16-megapixel CMOS sensor and Advanced Scene Auto Selector, users have the
    confidence to capture these share-worthy moments no matter where they are.
    Video recording is also enhanced with Hybrid VR, which reduces image blur
    caused by camera shake.



  oThe COOLPIX S3600: For users looking for an affordable yet stylish camera
    option, the S3600 answers the call in a compact body (approximately
    0.8-inches/19.9mm thick) that is easy to place in a pocket. An 8X optical
    zoom and 16X Dynamic Fine Zoom* gives users the versatility to shoot
    portraits and landscapes, while features like the 20.1-megapixel CCD
    sensor, 18 scene modes, Smart Portrait System and Target Finding AF help
    them capture these shots in sharp detail. Users can also record
    unforgettable moments in 720p HD video with Hybrid VR.



  oThe COOLPIX L30: The easy-to-use 20.1-megapixel L30 lets users capture
    memorable photos and HD videos effortlessly with trustworthy features such
    as a 5x optical zoom, Easy Auto Mode, Smart Portrait System and Advanced
    Glamour Retouch. With an easy-to-hold grip and intelligent button layout,
    the COOLPIX L30 was designed with the user's comfort in mind. Convenience
    is also valued as the L30 features a dedicated Movie button that lets the
    user record instantly, and operates on readily available AA-size
    batteries.

Price and Availability

The COOLPIX L830 will be available in February 2014 for a suggested retail
price (SRP) of $299.95** in Black, and Red. The COOLPIX S6800 will be
available in February 2014 for a SRP of $219.95** in Black, White and Red.
Additionally, the COOLPIX S5300 will be available in February 2014 for a SRP
of $179.95** in Plum, while the COOLPIX S3600 will be available in February
2014 for a SRP of $139.95** in Silver, Black, Pink and Blue. Lastly, the
COOLPIX L30 will be available in February 2014 for a SRP of $119.95** in Red.

In order to give consumers a more effective way to understand the benefits of
each COOLPIX camera and to help users determine the best camera to fit their
lifestyle, Nikon has segmented the COOLPIX series into five categories:
Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and
Budget Friendly. For more information about these and other COOLPIX cameras,
please visit www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of Nikon
Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced
the production of over 80 million NIKKOR lenses in 2013, creating a new
milestone in Nikon's heritage of superior optics. For more information, dial
(800) NIKON-US or visit http://www.nikonusa.com, which links all levels of
photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at
http://www.facebook.com/nikon and get the latest news and information from
Twitter by following @NikonUSA.

*Dynamic Fine Zoom magnification is calculated fromthe full-wide end of
optical zoom.

^1Cameras having Wi-Fi®capability can only be used with a compatible iPhone®,
iPad®, and/or iPod touch® or smart devices running on the Android™ operating
system. The application can be downloaded free of charge from Google Play™ or
the Apple App Store.

For use with Android or iOS mobile devices, please refer to mobile device
compatibility and available features at
https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en
(Android) or
https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010
(iOS).

Android and Google Play are trademarks of Google, Inc.

iPhone, iPad and iTunes are trademarksof Apple Inc., registered in the U.S.
and other countries.

Apple, the Apple logo, iPhone, iPad and iPod touch are trademarksof Apple
Inc., registered in the U.S. and other countries.

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi
Alliance.

**SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.

All Nikon trademarks are trademarks of Nikon Corporation.
Specifications, equipment and release dates are subject to change without any
notice or obligation on the part of the manufacturer.

SOURCE Nikon Inc.

Website: http://www.nikonusa.com
Contact: MWW Group: Geoff Coalter E: gcoalter@mww.com; Matt Kopacz E:
mkopacz@mww.com, P: 201.507.9500, press.nikonusa.com
 
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