Breaking News

Tweet TWEET

LIN Digital Announces New Cross-Screen Video Measurement Solution at 2014 International Consumer Electronics Show

LIN Digital Announces New Cross-Screen Video Measurement Solution at 2014
International Consumer Electronics Show

Video Insights Platform is a single, powerful tool for agencies to measure
campaign performance.

NEW YORK, Jan. 6, 2014 (GLOBE NEWSWIRE) -- via PRWEB - LIN Digital, a premium
provider of digital marketing solutions for some of the nation's most
respected agencies and brands, announced today the launch of its Video
Insights Platform™ ("VIP"), a comprehensive, cross-screen video measurement
solution that empowers agencies by providing all of the metrics and insights
needed to evaluate true campaign performance in a single, powerful tool.

"We are committed to delivering premium, scalable video ad solutions and
content with robust, data-driven reporting for our clients, and the Video
Insights Platform™ is key to this effort in the growing video landscape," said
Robb Richter, SVP Digital for LIN Digital's parent company, LIN Media.

In partnership with the industry's leading cross-screen measurement providers,
the Video Insights Platform™ offers both in-depth digital metrics and
traditional broadcast benchmarks, including completions, viewable impressions,
quartiles, CPP, and GRPs in a format that is accessible and easy to translate
at both the agency and client level.

"In 2014, we look forward to offering our best-in-class video measurement
solutions and continued efficiencies as the trusted digital partner for
leading tier-one agencies," said Jamie Elden, LIN Digital's SVP, Sales and
head of entertainment for LIN Media's digital operations. "In 2013 we enabled
them to excel in online video by bringing efficiencies in targeting,
optimization, and reporting. In addition to our top 20 comScore-ranked video
network of premium inventory, we were able to offer precise data-driven
targeting, immersive VPAID-compliant creative, and full scalability.."

Mr. Elden will discuss the innovation of LIN Digital's premium video offering
and the Video Insights Platform™ at the Consumer Electronics Show in Las
Vegas, Nevada in a panel discussion on Monday, January 6, entitled,
"Contextual Media & Advertising: Transforming and Redefining the Relationship
Between the Consumer, Advertising, and Media Platforms."

To learn more about LIN Digital's Video Insight Platform™, visit
http://www.lin-digital.com/VIP.

About LIN Digital

LIN Digital creates highly customized and effective digital marketing
campaigns for some of the nation's most respected agencies and brands.
Leveraging the established footprint and relationships of one of America's
largest broadcasters, LIN Media LLC, its leading premium comScore, Inc.-ranked
network of publishers, and its own proprietary technology, LIN Digital
empowers agencies, captures the attention of target audiences, and delivers
results.

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
http://www.prweb.com/releases/LIN-Digital/VIP/prweb11461232.htm

CONTACT: LIN Digital
         Jordyn Davenport
         jordyn.davenport@lin-digital.com
         +1 (512) 380-4479