IndiaMART Buy Leads Declared Undisputed Leader of Innovation in Online Space at Manthan Awards 2013

 IndiaMART Buy Leads Declared Undisputed Leader of Innovation in Online Space
                            at Manthan Awards 2013

  PR Newswire

  NEW DELHI, January 3, 2014

NEW DELHI, January 3, 2014 /PRNewswire/ --

- IndiaMART Buy Leads Wins Manthan Award Under E-Business & Financial
Inclusion Category

-  Strengthens Belief in the Creation of Buyers Marketplace

-  Over 1 Lakh Buy Leads Generated in a Month

An evening of felicitation unfolded recently in New Delhi amongst a group of
innovative and brilliant entrepreneurs. Taking center stage in E-Business &
Financial Inclusion Category, IndiaMART Buy Leads beat eight other finalists
to emerge as the undisputed winner in the Indian online space. The award was
also given to Ekti Bari Ekti Khamar from Bangaldesh. A special mention was
made to Artoo for its use of mobile application and cloud-based technology to
speed up loan disbursement by mutual fund institutions and improve field staff
productivity. It was a nail-biting finish with the finalists giving each other
a stiff competition.

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Appreciation flowed in from all quarters including the board members. Sharing
words of encouragement, Mr. Dhruv Prakash, Former Managing Director (India) -
Leadership and Talent Consulting, Korn/Ferry International, Rajesh Sawhney,
Founder, Super Angels of India and M. K. Chouhan Managing Director, Mahendra &
Ardneham Consulting (P) Ltd. showered praises and said, "Congratulations!
Innovation is motherload of growth. Keep innovating."

On the win, Mr. Dinesh Agarwal, Founder & CEO,, said, "We are
delighted to have won the Manthan Award. Our commitment to offer affordable
and low cost solutions to the SMEs was the reason behind Buy Leads
conceptualisation. Through this, we aim to empower buyers and give them a
level playing field."

The award is a pat on the back of for their efforts towards
building a buyers marketplace after setting up a successful suppliers
marketplace. The Buy Leads is based on the pay per lead model and creates an
ideal situation for buyers and suppliers. While suppliers pay for the leads
that they find relevant, buyers get competitive quotes from genuine and
interested suppliers. The service has been designed in such a way that comes
at a very low price to the user.

The success of the service can be gauged from the fact that this buyers
marketplace hosts over 1 lac Buy Leads from buyers every month. It also has a
huge base of repeat customers leveraging the benefits of this platform which
points towards product satisfaction among buyers.

The Manthan award is a first-of-its-kind initiative to recognize the best use
of ICT and digital tools to create holistic and comprehensive impact on
people. It was launched on 10th October '2004 by Digital Empowerment
Foundation in partnership with World Summit Award, Department of Information
Technology, Govt. of India, and various other stakeholders like similar
organisations engaged in promoting digital content inclusiveness in the whole
of South Asian & Asia Pacific nation for development.


IndiaMART.comis India's largest online B2B marketplace for smalland medium
size businesses, connecting global buyers with suppliers. The company offers a
platformand tools to over 1.4 million suppliers to generate business leads
from over 6.5 million buyers, who use the platform to find reliableand
competitive suppliers. The company has over 2800 employees located across 50+
offices in the country. Its existing investors include Intel Capital and
Bennett, Coleman & Co. Ltd.

Products & Services offers products that enable smalland medium size businesses
generate business leads (online catalogs/store-fronts), establish their
credibility (third party verified trust profile) and use business information
(finance, news, trade shows, tenders) for their business promotion.

For more information, please visit:

Primary Media Contact: Jaya Sinha, , 91-11-30908654

Contact: PRN
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