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Starbucks Expands Starbucks Cards to China in Time for the Lunar New Year



  Starbucks Expands Starbucks Cards to China in Time for the Lunar New Year

 Starbucks launches Lunar New Year Card for the U.S., timed to the China Gift
                                 Card launch

Business Wire

SEATTLE -- January 3, 2014

Today, Starbucks Coffee Company® (NASDAQ:SBUX) introduced Starbucks Gift Cards
at select locations in Mainland China. Starbucks Cards can be purchased in
three unique design themes, including Thank You, Kind Regards and Happy Lunar
New Year.

Timed to the launch of the Starbucks Gift Card in China, Starbucks is also
offering a Lunar New Year ...

Timed to the launch of the Starbucks Gift Card in China, Starbucks is also
offering a Lunar New Year Gift Card in participating Starbucks stores in the
U.S. The Card celebrates the joyfulness and self-reliance of the horse, this
year's honored animal of the Lunar New Year. (Photo: Business Wire)

“The Lunar New Year is a time when family and friends gather to meet, connect
and share stories,” said Belinda Wong, president, Starbucks China. “The Card
is a convenient way for customers to recognize special people in their lives
in a meaningful way and give the gift of Starbucks® coffee. It’s the perfect
gift for this, and any, occasion, and can be used at our stores in Mainland
China year-round.”

Since the Starbucks Card launched 12 years ago, $16 billion (U.S. dollars) has
been loaded on more than 450 million cards in 27 countries worldwide (as of
Sept. 30, 2013).

“The Starbucks Card has become a symbol of appreciation and human connection
around the world,” said Adam Brotman, chief digital officer for Starbucks. “We
are thrilled to be able to now offer Starbucks Cards to our customers in
China.”

Timed to the launch of the Starbucks Gift Card in China, Starbucks is also
offering a Lunar New Year Gift Card in participating Starbucks stores in the
U.S. The Card celebrates the joyfulness and self-reliance of the horse, this
year’s honored animal of the Lunar New Year.

^*The Starbucks Gift card is not available in Shanghai, Zhejiang and Jiangsu
at this time.

^**The Starbucks Gift Card cannot be exchanged for cash or used to purchase
cash voucher coupons.

About Starbucks Coffee Company

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high-quality arabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee in the
world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com. Members of the media can engage with
Starbucks online at news.starbucks.com or through Twitter at @StarbucksNews.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140103005095/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50776168&lang=en

Contact:

Starbucks Coffee Company
Media Relations, 206-318-7100
press@starbucks.com
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