American Girl’s 2014 Girl of the Year Leaps into the Spotlight and Inspires Girls to Find Their Own Unique Talents

  American Girl’s 2014 Girl of the Year Leaps into the Spotlight and Inspires
  Girls to Find Their Own Unique Talents

   —Feature-Length DVD Based on the New Character Debuting in Summer 2014—

Business Wire

MIDDLETON, Wis. -- January 2, 2014

On January 1, 2014, Isabelle, American Girl’s 2014 Girl of the Year, will
dance her way into the hearts of girls nationwide. Isabelle, an inspired
dancer with a flair for design, is studying ballet at a performing-arts school
in Washington, D.C. The Isabelle collection, available for only one year,
comes to life with a beautiful 18-inch Isabelle^™ doll featuring long blonde
hair with removable pink-tipped highlights and an array of outfits and
accessories, including a design-studio armoire and mix-and-match dance
fashions. And to further engage girls, a movie based on Isabelle’s stories
will premiere on DVD from Universal Studios Home Entertainment in summer 2014.

Isabelle, American Girl's 2014 Girl of the Year (Photo: Business Wire)

Isabelle, American Girl's 2014 Girl of the Year (Photo: Business Wire)

Written by award-winning author Laurence Yep, the 2014 Girl of the Year^®
books―Isabelle, Designs by Isabelle,  and To the Stars, Isabelle―introduce
readers to Isabelle Palmer, a talented ten-year-old girl who loves to dance
and to design ballet costumes. When she starts attending the Anna Hart School
of the Arts, Isabelle has a hard time getting her proper footing—both in her
transition to a new school and in the dance studio. To complicate the
situation, her older sister, Jade, is the star ballerina at the school, and a
rival classmate tries to make Isabelle feel as if she doesn’t belong there.
Isabelle struggles with self-doubt, but when she stops comparing herself to
others and learns to focus on her own unique talents, she finds a special way
to stand out and to use her passions to help others, too. The nonfiction
section in the back of the Isabelle books features real girls who, like
Isabelle, have followed their creative interests to discover a spotlight of
their own.

To celebrate Isabelle’s launch, American Girl has created an array of special
Isabelle-related initiatives throughout the year, including the following:

  *Try New Moves with Isabelle: Starting January 1, girls can discover their
    talents at the online version of the Anna Hart School of the Arts at
    americangirl.com/girloftheyear. Girls can explore the school’s rooms to
    learn about ballet, fashion design, writing, acting, and more, plus they
    can unlock exclusive videos and content related to Isabelle and her
    upcoming movie. Girls who register at Isabelle’s online academy are
    entered for a chance to win a monthly drawing for an Isabelle doll and
    book or the Grand Prize—a deluxe trip for four to New York City and
    tickets to New York City Ballet’s performance of The Nutcracker.
  *Isabelle Apps and Online Play: Girls can get to know Isabelle and her
    world even better with two special apps—a free app that explores her love
    of design and an exclusive paid app that’s all about dance. To learn more,
    search “American Girl” at the Apple App Store. Girls can also visit
    americangirl.com/play for Isabelle book excerpts, movie-related videos,
    games, and much more.
  *Isabelle Learning Guide: A free downloadable curriculum encourages
    children in grades 3 to 6 to explore and discuss important themes in
    Isabelle’s stories, such as discovering your own creative inspiration and
    sharing your talents with others. The Isabelle Learning Guide is available
    for download at the For Parents and Teachers section on americangirl.com.
  *Isabelle Retail Events: Starting January 1, girls can take part in
    Isabelle-themed events at American Girl retail stores nationwide,
    including dance demonstrations, free craft activities, giveaways, photo
    opportunities, and delicious Isabelle-themed meals. For more details on
    the in-store events, visit americangirl.com/stores.

The  Isabelle collection is available through American Girl’s catalogue, at
americangirl.com, and at all American Girl retail locations. The Isabelle
books can also be purchased through retail and online booksellers. To learn
more about the Isabelle sweepstakes and promotions, go to
americangirl.com/girloftheyear or American Girl’s Facebook page at
facebook.com/americangirl. To request a free American Girl catalogue, call
1-800-845-0005.

ABOUT AMERICAN GIRL

American Girl is a premium brand for girls and a wholly owned subsidiary of
Mattel, Inc. (NASDAQ:MAT, www.mattel.com), the world’s leading toy company.
Since its inception in 1986, American Girl has been devoted to celebrating
girls ages 3 to 12 through age-appropriate, high-quality dolls and
accessories, books, clothes, movies, and unforgettable experiences.
Best-selling lines include My American Girl^®, Girl of the Year^®, Bitty
Baby^®, and its classic historical characters. Headquartered in Middleton, WI,
the company sells products exclusively through its award-winning catalogue, on
americangirl.com, and in its experiential retail stores. By inspiring girls to
be their best, American Girl has earned the loyalty of millions of girls and
the praise and trust of parents and educators. To learn more about American
Girl or request a free catalogue, call 1-800-845-0005 or visit
www.americangirl.com, www.facebook.com/americangirl, or
www.twitter.com/american_girl

MAT-AG

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Contact:

American Girl
Susan Jevens, 608.830.4214
susan.jevens@americangirl.com
 
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