Rentrak Signs TV Ratings Agreement With Hispanic Public Television Network
PORTLAND, Ore., Dec. 30, 2013
PORTLAND, Ore., Dec. 30, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), the
leader in precisely measuring movies and TV everywhere, today announced a TV
Essentials contract with Vme, the fourth-largest ad-supported Hispanic
Vme will utilize Rentrak's industry-leading TV ratings currency, including its
automotive segmentation, to gain insights about audience viewing patterns.
Rentrak information will allow the network to give advertisers specific
performance metrics tied to advertiser targets.
"Rentrak's advanced TV measurement tools will provide precise and consistent
insights into our consumer viewing behavior," said Vme's Vice President of
Programming and Operations Doris Vogelmann. "Their detailed audience tracking
helps us provide our clients with the most comprehensive, effective marketing
"Rentrak is pleased that a leading Hispanic network is adopting our Advanced
Demographics ratings," said Chris Wilson, president of national television at
Rentrak. "We look forward to being a strong partner as they look to advance
television selling and buying norms."
Rentrak's television ratings service is the only fully-integrated system of
detailed satellite, telco and nationwide cable TV viewing information from
more than 25 million TVs and Video on Demand from more than 111 million TVs,
including granular information for TV stations in all 210 markets projected to
the US population.
Vme TV (pronounced veh-meh), is the first national Spanish-language television
network in association with public television stations. Reaching more than 70
million households in the United States, Vme TV is broadcast in 43 markets by
PBS stations and is available on DIRECTV, DISH Network, AT&T U-verse, as well
as major cable companies including Comcast. The 24-hour digital broadcast
service is dedicated to entertain, educate and inspire families in Spanish
with a contemporary mix of original productions, exclusive premieres,
acquisitions, and popular public television programs specially adapted for
Hispanics. To find your local channel or to learn more about Vme TV, visit
www.vmetv.com (http://www.vmetv.com/mediakit) or follow us on social media via
www.facebook.com/vmetv or www.twitter.com/vmetv.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with Advanced Demographics, only Rentrak
is the census currency for VOD and movies.Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
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SOURCE Rentrak Corporation
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