Sears Great Canadian Chill is Stopping Kids Cancer Cold

Ottawa Takes the Plunge to #EndKidsCancer 
OTTAWA, Dec. 30, 2013 /CNW/ - This New Year's Day brave Chillers will jump 
into the icy cold waters of the Ottawa River at Britannia Beach to raise money 
for the fight against childhood cancer. Proceeds raised from The Chill will be 
collected by the Sears Canada Charitable Foundation and will be evenly 
allocated between patient support at the Children's Hospital of Eastern 
Ontario (CHEO), which includes programs and research in the hospital's 
Oncology Department, and national pediatric oncology research initiatives, 
such as the Sears Childhood Cancer Fellowship. 
"Sears dedication to the fight against childhood cancer is evident through 
events such as the Sears Great Canadian Chill," said Cheryl Hammond, Vice 
President, Development and Corporate Relations, CHEO Foundation. "The monies 
raised by the participants allows CHEO to continually provide the best care to 
our patients and their families." 
The 4(th) annual Chill brings participants together to celebrate the New Year 
by rushing into the icy waters of the Ottawa River. In addition to the 
traditional polar bear dip, The Chill includes family fun activities, live 
entertainment, prizes for the top fundraisers and a costume contest. 
"The Sears Great Canadian Chill is an invigorating way to kick off the New 
Year," said Doug Campbell, President and CEO, Sears Canada Inc. "It is very 
rewarding to see so many people raise money, dress up in costume and brave the 
cold waters in support of the fight against childhood cancer, helping children 
and their families, many of whom are Sears customers and associates." 
Participants can log on to www.TheChill.ca or call 1.888.93.CHILL to register 
for the polar bear dip individually or as a team. Personalized profiles will 
be created, complete with fundraising tools and helpful hints for teams to 
reach fundraising goals. Friends and family are encouraged to gather at 
Britannia Beach to cheer the Chillers on and participate in the festivities. 
Donations to the event and to Chillers can be made at www.TheChill.ca. 
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity that 
collects and distributes donations to charitable organizations that support 
Sears Canada's community investment mandate, which is focused on the healthy 
development of children and youth in areas of both health and education. The 
health component is centered on raising awareness and providing funds for 
research and treatment for the fight against childhood cancer. The education 
component is centered on after-school programs and initiatives, which enrich 
children's lives and allow them to reach their full potential as contributing 
members of society. 
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 181 
corporate stores, 241 hometown dealer stores, over 1,400 catalogue and online 
merchandise pick-up locations, 101 Sears Travel offices and a nationwide 
repair and service network. The Company also publishes Canada's most extensive 
general merchandise catalogue and offers shopping online at www.sears.ca.
 

SOURCE  Sears Canada Inc. 
MEDIA CONTACT Samantha Piercell Communications Manager 
Sears Great Canadian Chill spiercell@influencemarketing.ca P: 647.669.4332 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/December2013/30/c6825.html 
CO: Sears Canada Inc.
ST: Ontario
NI: RET * HEA CHARITY  
-0- Dec/30/2013 13:00 GMT
 
 
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