Ottawa Takes the Plunge to #EndKidsCancer
OTTAWA, Dec. 30, 2013 /CNW/ - This New Year's Day brave Chillers will jump
into the icy cold waters of the Ottawa River at Britannia Beach to raise money
for the fight against childhood cancer. Proceeds raised from The Chill will be
collected by the Sears Canada Charitable Foundation and will be evenly
allocated between patient support at the Children's Hospital of Eastern
Ontario (CHEO), which includes programs and research in the hospital's
Oncology Department, and national pediatric oncology research initiatives,
such as the Sears Childhood Cancer Fellowship.
"Sears dedication to the fight against childhood cancer is evident through
events such as the Sears Great Canadian Chill," said Cheryl Hammond, Vice
President, Development and Corporate Relations, CHEO Foundation. "The monies
raised by the participants allows CHEO to continually provide the best care to
our patients and their families."
The 4(th) annual Chill brings participants together to celebrate the New Year
by rushing into the icy waters of the Ottawa River. In addition to the
traditional polar bear dip, The Chill includes family fun activities, live
entertainment, prizes for the top fundraisers and a costume contest.
"The Sears Great Canadian Chill is an invigorating way to kick off the New
Year," said Doug Campbell, President and CEO, Sears Canada Inc. "It is very
rewarding to see so many people raise money, dress up in costume and brave the
cold waters in support of the fight against childhood cancer, helping children
and their families, many of whom are Sears customers and associates."
Participants can log on to www.TheChill.ca or call 1.888.93.CHILL to register
for the polar bear dip individually or as a team. Personalized profiles will
be created, complete with fundraising tools and helpful hints for teams to
reach fundraising goals. Friends and family are encouraged to gather at
Britannia Beach to cheer the Chillers on and participate in the festivities.
Donations to the event and to Chillers can be made at www.TheChill.ca.
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity that
collects and distributes donations to charitable organizations that support
Sears Canada's community investment mandate, which is focused on the healthy
development of children and youth in areas of both health and education. The
health component is centered on raising awareness and providing funds for
research and treatment for the fight against childhood cancer. The education
component is centered on after-school programs and initiatives, which enrich
children's lives and allow them to reach their full potential as contributing
members of society.
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 181
corporate stores, 241 hometown dealer stores, over 1,400 catalogue and online
merchandise pick-up locations, 101 Sears Travel offices and a nationwide
repair and service network. The Company also publishes Canada's most extensive
general merchandise catalogue and offers shopping online at www.sears.ca.
SOURCE Sears Canada Inc.
MEDIA CONTACT Samantha Piercell Communications Manager
Sears Great Canadian Chill firstname.lastname@example.org P: 647.669.4332
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