Times Square Alliance, Countdown Entertainment And Citi Announce New Yorkers and Visitors Will Pedal Citi Bike® Bicycles to

  Times Square Alliance, Countdown Entertainment And Citi Announce New Yorkers
  and Visitors Will Pedal Citi Bike® Bicycles to Help Power the New Year’s Eve
  Ball at Times Square

 On December 28-30, Citi Bike Pedal Power Station on 7^th Ave. and 42^nd St.
Will Feature Six Stationary Bicycles Designed to Harness Energy to Help Power
                          the Ball and Ring in 2014

Business Wire

NEW YORK -- December 27, 2013

Times Square Alliance President Tim Tompkins, Countdown Entertainment
President Jeffrey A. Straus, Citi Executive Vice President for Global Public
Affairs Edward Skyler and New York City Transportation Commissioner Janette
Sadik-Khan today announced New Yorkers and visitors will have an opportunity
to help power the Times Square New Year’s Eve Ball Drop using stationary Citi
Bike® bicycles. From December 28th to 30th, a Citi Bike Pedal Power Station at
7th Avenue and 42nd Street will feature six Citi Bike bicycles that people
will be invited to ride to generate kinetic energy that will be collected and
stored in batteries. That energy will be transferred to the New York City
power grid to offset the energy needed to light the New Year’s Eve Ball.

“Citi Bikes have energized New York City, transforming it into a far greener
place while making New Yorkers more healthy,” said Times Square Alliance
President Tim Tompkins. “Now New Yorkers can do themselves and the world a
service by energizing the New Year’s Eve Ball, making the world’s most famous
celebration greener and better!”

“After propelling themselves more than 11 million miles over the last seven
months, Citi Bike riders will now have a chance to help propel New York City
and the world into the New Year,” said Citi EVP of Global Public Affairs
Edward Skyler. “The Citi Bike Pedal Power Station will highlight the
sustainability of the program and give riders a chance to power one of New
York City’s oldest icons with one of its newest.”

“On New Year’s Eve, we’re going to tap into the energy that’s ridden Citi
Bikes the equivalent of 450 trips around the globe,” said Transportation
Commissioner Janette Sadik-Khan. “With the year’s biggest party being powered
by Citi Bike pedals, the world is in for an even more electrifying experience
when the ball drops.”

The Citi Bike Pedal Power Station will be located on the Southeast corner of
7^th Avenue and 42^nd Street. It will be open to New Yorkers and visitors on
Saturday, December 28^th and Sunday December 29^th from 10:00 AM to 10:00 PM
and on Monday, December 30^th from 10:00 AM to 8:00 PM. Citi Bike brand
ambassadors will be on-site taking photos of participating riders.
Participants will receive a free Citi Bike day pass and they will be sent a
digital photo of them helping power the Ball that they can save and share via
social media.

The six bikes at the Citi Bike Pedal Power Station will be connected to
12-volt deep cycle batteries. Each bike is expected to generate an average of
75 watts per hour.The Times Square New Year’s Eve Ball is lit by more than
30,000 LEDs. Throughout the three-day event, a power meter at the Citi Bike
Pedal Power Station will show how much energy has been generated.

The Times Square Alliance and Countdown Entertainment are the organizers of
Times Square New Year's Eve. The Times Square Alliance works to improve and
promote Times Square so that it retains the energy, edge and distinctiveness
that have made it an icon of entertainment, culture and urban life. Countdown
Entertainment represents the owners of One Times Square and the New Year’s Eve
Ball.

Citi Bike launched on May 27 to annual members and June 2 to users purchasing
daily and weekly passes in the initial service area, including Manhattan below
59th Street and in the Brooklyn neighborhoods of Brooklyn Heights,
Bedford-Stuyvesant, Williamsburg, Clinton Hill, Fort Greene and DUMBO. Citi
Bike is the nation’s largest bike share system and is funded in part by a $41
million sponsorship from Citi. For more information or to purchase a
membership, visit citibikenyc.com.

Contact:

Citi
Andrew Brent, 212-559-1299
andrew.brent@citi.com
or
Times Square Alliance
Gia Storms, 212-452-5205
gstorms@TIMESSQUARENYC.ORG
 
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