Quebecers also anticipate smartphones will one-day diagnose diabetes and
intuitively track the number of calories consumed every day
One-in-five (17%) think apps will allow people to chat with pets in the next
MONTREAL, Dec. 27, 2013 /CNW/ - Quebecers are not only embracing the
technology that keeps them connected, but they clearly depend on it.
Twenty-six per cent of Quebecers would be willing to skip their morning coffee
in exchange for anytime, anywhere internet. In Quebec, eighty per cent of
smartphone users say they feel attached to their devices. And it's not just
smartphones, tablets and computers keeping them connected - Canadians are
already heavy users of accessories and customized apps, and expect technology
to be even more integrated into their lives within the next five years.
According to the latest Rogers Innovation Report, commissioned by Rogers
Communications and conducted by Harris-Decima, Canadians are optimistic about
the future; from virtual butlers to communicating with pets, they envision a
world where technology will unleash a connected reality beyond one's
imagination. A third of Quebecers (33%) believe virtual communication will
replace face-to-face interactions and just under half (39%) expect to converse
exclusively through text, social media and email in the next five years.
"Enhanced networks are leading to a rise in internet usage in Canada, creating
'Generation D' - a group that lives and breathes life online and that shares
an optimistic view of what's next," said Hyun-Hee Pyun, vice-president,
marketing, Eastern Canada, Rogers Communications. "Over the next few years,
technology will continue to shift into high gear, offering consumers
completely personalized connected experiences anytime, anywhere."
Canadians are becoming a Device Generation or 'Generation D'. Today, the
majority (52%) owns a smartphone and they're not letting go, Quebecers spend
an average of two hours a day with their phone within reaching distance.
Social media on smartphones reached new heights this year, with a quarter
(25%) of Quebecers admitting to Tweeting or Facebooking someone while in the
same room; not surprisingly, over half (52%) of Gen Y tapped into this trend.
Canadians also had quite the 'app-etite' in 2013; their smartphones and
tablets included a buffet of twenty-five apps on average. Some of the most
popular apps were Snapchat for Gen Y (46%) and Facebook (74%) for the majority
Looking ahead, Canadians envision an increasingly virtual reality, powered by
tailored apps and faster networks. From connected closets to cars, virtual
wallets and interactive TV, here is a snapshot of what Canadians' expect in
-- Connected concierge: A third (33%) of Quebecers expect apps to
become their butler, to draw baths, cut the lawn, vacuum and
even do their laundry.
-- An app a day could keep the doctor away: Nearly half (48%)
believe apps will connect them to physicians and thirty-one per
cent think apps will even predict life threatening health
issues. More than half (52%) of Quebecers think apps will
intuitively track caloric intake compared to forty-six per cent
of the rest of Canada.
-- Mind e-reader: One-in-five (20%) Quebecers expect their devices
to read their mood while nearly the same per cent (17%) believe
apps will help them communicate with their pets.
-- Steer clear: A majority (78%) of Quebecers believe that cars
will anticipate accidents and provide weather alerts.
-- Cut the plastic and tap into purchases: By 2019, nearly half
(48%) of Quebecers expect to throw out their physical wallets,
to be replaced with mobile wallets that include credit and
debit cards, and personal ID.
-- Choose your own adventure: Forty-two per cent of TV viewers in
Quebec will take to social media to alter a show's plot by
voting in real-time.
-- Character copycat: Today we love Don Draper, and tomorrow we'll
look like him. Fifty-six per cent of Quebecers believe they
will eventually purchase products directly from live
Canadians are a step ahead, envisioning the possibilities that gadgets and
apps could bring to the future. While, forty-eight per cent need to play
catch-up and get on-board with smartphone technology, 'Generation D' already
anticipates the smartphone of 2019 that includes retina scanners (53%), built
in projectors (25%), augmented reality (46%) and 3D screens (33%). Continuing
with the connected trend, one quarter (25%) of Canadians see themselves
sporting at least two connected accessories within the next five years.
For a summary of the key findings, click here or check out the "Generation D
is Here" video.
About the Survey
An online survey was conducted by Harris/Decima among a national sample of
n=1,009 Canadian panelists, aged 16+ who own either a smartphone or tablet
device for personal use. The survey was administered in both English and
French between November 21st and December 2nd, 2013. The data is weighted to
replicate the actual population distribution by age, gender and region
according to the 2011 Census.
About Rogers Communications
Rogers is a diversified Canadian communications and media company. We are
Canada's largest provider of wireless voice and data communications services
and one of Canada's leading providers of cable television, high speed internet
and telephony services. Through Rogers Media we are engaged in radio and
television broadcasting, televised shopping, sports entertainment, magazines
and trade publications, and digital media. We are publicly traded on the
Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock
Exchange (NYSE: RCI). For further information about the Rogers group of
companies, please visit www.rogers.com.
SOURCE Rogers Communications Inc.
Luiza Staniec Rogers Communications 514-734-6681 firstname.lastname@example.org
Image with caption: "Welcome Generation D - A Glimpse into the World of the
Connected Quebecer (CNW Group/Rogers Communications Inc.)". Image available
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