Mazda to Exhibit at 2014 International CES

Mazda to Exhibit at 2014 International CES 
To showcase application platform to encourage development of software
applications for vehicles 
Tokyo, Dec 27, 2013 - (JCN Newswire) -  Mazda Motor Corporation will exhibit
its next-generation car connectivity system, Mazda Connect(1) at the 2014
International CES.(2) Also, offering a glimpse at how Mazda Connect will evolve
in the future, the company will showcase an application platform created to
encourage the development of applications for use in vehicles. This will be the
first time Mazda has exhibited at CES, one of the largest consumer electronics
and technology shows in the world. CES opens on January 7 in Las Vegas in
Nevada, USA and runs through to January 10, 2014. 
Mazda Connect is designed to offer the convenience and fun of your smart phone
in a form that is safe and appropriate for in-vehicle use. It was introduced
with the recently-launched all-new Mazda3 (known as Axela in Japan). At CES,
Mazda will display its new-generation Human Machine Interface (HMI), developed
with safety as its top priority to allow the driver to deal with a wide variety
of information while behind the wheel. The HMI minimizes the amount of time the
driver's eyes are off the road, and includes a 7-inch center display
offering maximum legibility, a Commander Control designed to be operated
entirely by feel, and an Active Driving Display which projects a virtual image
of driving information above the meter hood. 
Mazda Connect is one of the four key areas Mazda is focusing on in order to
deliver customers a distinctive experience of driving pleasure. The others are
SKYACTIV TECHNOLOGY, the KODO - Soul of Motion design theme, and the
company's safety philosophy, Mazda Proactive Safety. 
Also, Mazda will showcase an application platform designed to enable more App
developers to create and offer applications for in-vehicle use that are
premised on a safe driving environment. Safety and HMI requirements can vary
between brands and models, and the application platform allows automakers to
incorporate such information beforehand. This provides App developers with an
environment that enables them to meet such requirements despite having no
specialist knowledge in the field of automotive safety. 
Through this application platform, Mazda aims to offer customers new
dimensions of driving pleasure by letting them enjoy their favorite
applications in the car. 
(1) The name Mazda Connect is used in Japan, USA, Canada and Mexico. In other
markets, the system is referred to as MZD Connect.
(2) The International CES is organized by the Consumer Electronics Association
About Mazda 
Mazda Motor Corporation (TSE: 7261) started manufacturing tools in 1929 and
soon branched out into production of trucks for commercial use. In the early
1960s, Mazda launched its first passenger car models and began developing
rotary engines. Still headquartered in Hiroshima in western Japan, Mazda today
ranks as one of Japan's leading automakers, and exports cars to the United
States and Europe for over 30 years. For more information, please visit 
Ms. Mayumi Handa
Copyright 2013 JCN Newswire. All rights reserved. 
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