You Rang? Report finds Atlantic Canadians expect most human interaction to be
via mobile in the future
Over half (60%) of Atlantic Canadians think mobile wallet apps will replace
physical credit or debit cards.
Over a third (37%) of Atlantic Canadians expect apps to become their butler
and draw baths, cut the lawn, vacuum and even do the laundry
MONCTON, NB, Dec. 27, 2013 /CNW/ - Canadians are not only embracing the
technology that keeps them connected, but they clearly depend on it. In
fact, more than half of Atlantic Canadians say they would give up alcohol,
sports, coffee, their car, pet, or even their best friend in exchange for
always-on internet access. And it's not just smartphones, tablets and
computers keeping them connected - Canadians are already heavy users of
accessories and customized apps, and expect technology to be even more
integrated into their lives within the next five years.
According to the latest Rogers Innovation Report, commissioned by Rogers
Communications and conducted by Harris-Decima, Canadians are optimistic about
the future; from virtual butlers to communicating with pets, they envision a
world where technology will unleash a connected reality beyond one's
imagination. Almost half of Atlantic Canadians say they expect most human
interaction to be done via text, social media and email on mobile devices in
the next five years.
"Enhanced networks are leading to a rise in internet usage in Canada, creating
'Generation D' - a group that lives and breathes life through mobile devices
and that shares an optimistic view of what's next," said Raj Doshi, senior
vice-president, products, Rogers Communications. "Over the next few years,
technology will continue to shift into high gear, offering consumers
completely personalized connected experiences anytime, anywhere."
Canadians are becoming a Device Generation or 'Generation D'. Today, the
majority (52%) owns a smartphone and they're not letting go, spending an
average of 70 per cent of the day within reaching distance of their phones.
Social media on smartphones reached new heights this year, with a quarter
(25%) of Canadians admitting to Tweeting or Facebooking someone while in the
same room; not surprisingly, over half (52%) of Gen Y tapped into this trend.
Atlantic Canadians had the biggest 'app-etite' for social networking, with
seventy-eight per cent of East Coast residents loading their devices with
these apps compared to the rest of Canada at sixty-seven per cent. In 2013,
Canadians equipped their smartphones and tablets with a buffet of twenty-five
apps on average. Some of the most popular apps were Snapchat for Gen Y (46%)
and Facebook (74%) for the majority of Canadians.
Looking ahead, Canadians envision an increasingly virtual reality, powered by
tailored apps and faster networks. From connected closets to cars, virtual
wallets and interactive TV, here is a snapshot of what Canadians' expect in
-- Connected concierge: Over a third (37%) of Atlantic Canadians
expect apps to become their butler, to draw baths, cut the
lawn, vacuum and even do their laundry.
-- An app a day could keep the doctor away: Over half (52%)
believe apps will connect them to physicians and two-in-ten of
Atlantic Canadians think apps will even predict life
threatening health issues.
-- Mind e-reader: One-in-four Atlantic Canadians (40%) expect
their devices to read their mood and help them communicate with
-- Steer clear: A majority (90%) of Atlantic Canadians believe
that cars will anticipate accidents and provide weather alerts,
compared to eighty-four per cent of the national average.
-- Cut the plastic and tap into purchases: By 2019, sixty per cent
of Atlantic Canadians expect to throw out their physical
wallets, to be replaced with mobile wallets that include credit
and debit cards, and personal ID.
-- Choose your own adventure: Just under half (49%) of Canadian TV
viewers will take to social media to alter a show's plot by
voting in real-time.
-- Character copycat: Today we love Don Draper, and tomorrow we'll
look like him. The majority of Canadians (64%) believe they
will eventually purchase products directly from live
Canadians are a step ahead, envisioning the possibilities that gadgets and
apps could bring to the future. While, forty-eight per cent need to play
catch-up and get on-board with smartphone technology, 'Generation D' already
anticipates the smartphone of 2019 that includes retina scanners (53%), built
in projectors (25%), augmented reality (46%) and 3D screens (33%). Continuing
with the connected trend, one quarter (25%) of Canadians see themselves
sporting at least two connected accessories within the next five years.
For a summary of the key findings, click here or check out the "Generation D
is Here" video.
About the Survey
An online survey was conducted by Harris/Decima among a national sample of
n=1,009 Canadian panelists, aged 16+ who own either a smartphone or tablet
device for personal use. The survey was administered in both English and
French between November 21st and December 2nd, 2013. The data is weighted to
replicate the actual population distribution by age, gender and region
according to the 2011 Census.
About Rogers Communications
Rogers is a diversified Canadian communications and media company. We are
Canada's largest provider of wireless voice and data communications services
and one of Canada's leading providers of cable television, high speed internet
and telephony services. Through Rogers Media we are engaged in radio and
television broadcasting, televised shopping, sports entertainment, magazines
and trade publications, and digital media. We are publicly traded on the
Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock
Exchange (NYSE: RCI). For further information about the Rogers group of
companies, please visit www.rogers.com.
SOURCE Rogers Communications Inc.
Kaili Lupp Rogers Communications 416-935-4824 firstname.lastname@example.org
To view this news release in HTML formatting, please use the following URL:
CO: Rogers Communications Inc.
NI: TLS ECOSURV
-0- Dec/27/2013 11:00 GMT
Press spacebar to pause and continue. Press esc to stop.