You Rang? Report finds Atlantic Canadians expect most human interaction to be via mobile in the future

You Rang? Report finds Atlantic Canadians expect most human interaction to be 
via mobile in the future 
Over half (60%) of Atlantic Canadians think mobile wallet apps will replace 
physical credit or debit cards. 
Over a third (37%) of Atlantic Canadians expect apps to become their butler 
and draw baths, cut the lawn, vacuum and even do the laundry 
MONCTON, NB, Dec. 27, 2013 /CNW/ - Canadians are not only embracing the 
technology that keeps them connected, but they clearly depend on it. In 
fact, more than half of Atlantic Canadians say they would give up alcohol, 
sports, coffee, their car, pet, or even their best friend in exchange for 
always-on internet access. And it's not just smartphones, tablets and 
computers keeping them connected - Canadians are already heavy users of 
accessories and customized apps, and expect technology to be even more 
integrated into their lives within the next five years. 
According to the latest Rogers Innovation Report, commissioned by Rogers 
Communications and conducted by Harris-Decima, Canadians are optimistic about 
the future; from virtual butlers to communicating with pets, they envision a 
world where technology will unleash a connected reality beyond one's 
imagination. Almost half of Atlantic Canadians say they expect most human 
interaction to be done via text, social media and email on mobile devices in 
the next five years. 
"Enhanced networks are leading to a rise in internet usage in Canada, creating 
'Generation D' - a group that lives and breathes life through mobile devices 
and that shares an optimistic view of what's next," said Raj Doshi, senior 
vice-president, products, Rogers Communications. "Over the next few years, 
technology will continue to shift into high gear, offering consumers 
completely personalized connected experiences anytime, anywhere." 
Canadians are becoming a Device Generation or 'Generation D'. Today, the 
majority (52%) owns a smartphone and they're not letting go, spending an 
average of 70 per cent of the day within reaching distance of their phones. 
Social media on smartphones reached new heights this year, with a quarter 
(25%) of Canadians admitting to Tweeting or Facebooking someone while in the 
same room; not surprisingly, over half (52%) of Gen Y tapped into this trend. 
Atlantic Canadians had the biggest 'app-etite' for social networking, with 
seventy-eight per cent of East Coast residents loading their devices with 
these apps compared to the rest of Canada at sixty-seven per cent. In 2013, 
Canadians equipped their smartphones and tablets with a buffet of twenty-five 
apps on average. Some of the most popular apps were Snapchat for Gen Y (46%) 
and Facebook (74%) for the majority of Canadians. 
Looking ahead, Canadians envision an increasingly virtual reality, powered by 
tailored apps and faster networks. From connected closets to cars, virtual 
wallets and interactive TV, here is a snapshot of what Canadians' expect in 
the future: 


    --  Connected concierge: Over a third (37%) of Atlantic Canadians
        expect apps to become their butler, to draw baths, cut the
        lawn, vacuum and even do their laundry.
    --  An app a day could keep the doctor away:  Over half (52%)
        believe apps will connect them to physicians and two-in-ten of
        Atlantic Canadians think apps will even predict life
        threatening health issues.
    --  Mind e-reader: One-in-four Atlantic Canadians (40%) expect
        their devices to read their mood and help them communicate with
        their pets.
    --  Steer clear: A majority (90%) of Atlantic Canadians believe
        that cars will anticipate accidents and provide weather alerts,
        compared to eighty-four per cent of the national average.
    --  Cut the plastic and tap into purchases: By 2019, sixty per cent
        of Atlantic Canadians expect to throw out their physical
        wallets, to be replaced with mobile wallets that include credit
        and debit cards, and personal ID.
    --  Choose your own adventure: Just under half (49%) of Canadian TV
        viewers will take to social media to alter a show's plot by
        voting in real-time.
    --  Character copycat: Today we love Don Draper, and tomorrow we'll
        look like him. The majority of Canadians (64%) believe they
        will eventually purchase products directly from live
        programming.

Canadians are a step ahead, envisioning the possibilities that gadgets and 
apps could bring to the future. While, forty-eight per cent need to play 
catch-up and get on-board with smartphone technology, 'Generation D' already 
anticipates the smartphone of 2019 that includes retina scanners (53%), built 
in projectors (25%), augmented reality (46%) and 3D screens (33%). Continuing 
with the connected trend, one quarter (25%) of Canadians see themselves 
sporting at least two connected accessories within the next five years.

For a summary of the key findings, click here or check out the "Generation D 
is Here" video.

About the Survey
An online survey was conducted by Harris/Decima among a national sample of 
n=1,009 Canadian panelists, aged 16+ who own either a smartphone or tablet 
device for personal use. The survey was administered in both English and 
French between November 21st and December 2nd, 2013. The data is weighted to 
replicate the actual population distribution by age, gender and region 
according to the 2011 Census.

About Rogers Communications
Rogers is a diversified Canadian communications and media company. We are 
Canada's largest provider of wireless voice and data communications services 
and one of Canada's leading providers of cable television, high speed internet 
and telephony services. Through Rogers Media we are engaged in radio and 
television broadcasting, televised shopping, sports entertainment, magazines 
and trade publications, and digital media. We are publicly traded on the 
Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock 
Exchange (NYSE: RCI). For further information about the Rogers group of 
companies, please visit www.rogers.com.



SOURCE  Rogers Communications Inc. 
Kaili Lupp Rogers Communications 416-935-4824 kaili.lupp@rci.rogers.com 
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-0- Dec/27/2013 11:00 GMT
 
 
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