You Rang? Report finds Canadian 'Generation D' expect apps to act as butlers
Nearly half of Canadians believe mobile communication will replace most
A quarter think apps will allow people to chat with pets in the next five years
TORONTO, Dec. 27, 2013 /CNW/ - Canadians are not only embracing the technology
that keeps them connected, but they clearly depend on it. Twenty-eight per
cent would be willing to skip their morning coffee in exchange for anytime,
anywhere internet. And it's not just smartphones, tablets and computers
keeping them connected - Canadians are already heavy users of accessories and
customized apps, and expect technology to be even more integrated into their
lives within the next five years.
According to the latest Rogers Innovation Report, commissioned by Rogers
Communications and conducted by Harris-Decima, Canadians are optimistic about
the future; from virtual butlers to communicating with pets, they envision a
world where technology will unleash a connected reality beyond one's
imagination. Nearly half (39%) of Canadians believe virtual communication will
replace face-to-face interactions and half (50%) expect to converse
exclusively through text, social media and email in the next five years.
"Enhanced networks are leading to a rise in internet usage in Canada, creating
'Generation D' - a group that lives and breathes life through mobile devices
and that shares an optimistic view of what's next," said Raj Doshi, senior
vice-president, products, Rogers Communications. "Over the next few years,
technology will continue to shift into high gear, offering consumers
completely personalized connected experiences anytime, anywhere."
Canadians are becoming a Device Generation or 'Generation D'. Today, the
majority (52%) owns a smartphone and they're not letting go, spending an
average of 70 per cent of the day with their phone within reaching distance.
Social media on smartphones reached new heights this year, with a quarter
(25%) of Canadians admitting to Tweeting or Facebooking someone while in the
same room; not surprisingly, over half (52%) of Gen Y tapped into this trend.
Canadians also had quite the 'app-etite' in 2013; their smartphones and
tablets included a buffet of twenty-five apps on average. Some of the most
popular apps were Snapchat for Gen Y (46%) and Facebook (74%) for the majority
Looking ahead, Canadians envision an increasingly virtual reality, powered by
tailored apps and faster networks. From connected closets to cars, virtual
wallets and interactive TV, here is a snapshot of what Canadians' expect in
-- Connected concierge: Over a third (39%) expect apps to become
their butler, to draw baths, cut the lawn, vacuum and even do
-- An app a day could keep the doctor away: Over half (52%)
believe apps will connect them to physicians and 31 per cent
think apps will even predict life threatening health issues.
-- Mind e-reader: Even a quarter (25%) expect their devices to
read their mood and help them communicate with their pets.
-- Steer clear: A majority (84%) believe that cars will anticipate
accidents and provide weather alerts.
-- Cut the plastic and tap into purchases: By 2019, over half
(61%) of Canadians expect to throw out their physical wallets,
to be replaced with mobile wallets that include credit and
debit cards, and personal ID.
-- Choose your own adventure: almost half (49%) of TV viewers will
take to social media to alter a show's plot by voting in
-- Character copycat: Today we love Don Draper, and tomorrow we'll
look like him. The majority of Canadians (64%) believe they
will eventually purchase products directly from live
Canadians are a step ahead, envisioning the possibilities that gadgets and
apps could bring to the future. While, forty-eight per cent need to play
catch-up and get on-board with smartphone technology, 'Generation D' already
anticipates the smartphone of 2019 that includes retina scanners (53%), built
in projectors (25%), augmented reality (46%) and 3D screens (33%). Continuing
with the connected trend, one quarter (25%) of Canadians see themselves
sporting at least two connected accessories within the next five years.
For a summary of the key findings, click here or check out the "Generation D
is Here" video.
About the Survey
An online survey was conducted by Harris/Decima among a national sample of
n=1,009 Canadian panelists, aged 16+ who own either a smartphone or tablet
device for personal use. The survey was administered in both English and
French between November 21st and December 2nd, 2013. The data is weighted to
replicate the actual population distribution by age, gender and region
according to the 2011 Census.
About Rogers Communications
Rogers is a diversified Canadian communications and media company. We are
Canada's largest provider of wireless voice and data communications services
and one of Canada's leading providers of cable television, high speed internet
and telephony services. Through Rogers Media we are engaged in radio and
television broadcasting, televised shopping, sports entertainment, magazines
and trade publications, and digital media. We are publicly traded on the
Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock
Exchange (NYSE: RCI). For further information about the Rogers group of
companies, please visit www.rogers.com.
SOURCE Rogers Communications Inc.
Kaili Lupp Rogers Communications 416-935-4824 firstname.lastname@example.org
Image with caption: "Welcome Generation D - A Glimpse into the World of the
Connected Canadian (CNW Group/Rogers Communications Inc.)". Image available
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