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You Rang? Report finds Canadian 'Generation D' expect apps to act as butlers

You Rang? Report finds Canadian 'Generation D' expect apps to act as butlers 
Nearly half of Canadians believe mobile communication will replace most 
physical interactions  
A quarter think apps will allow people to chat with pets in the next five years 
TORONTO, Dec. 27, 2013 /CNW/ - Canadians are not only embracing the technology 
that keeps them connected, but they clearly depend on it. Twenty-eight per 
cent would be willing to skip their morning coffee in exchange for anytime, 
anywhere internet. And it's not just smartphones, tablets and computers 
keeping them connected - Canadians are already heavy users of accessories and 
customized apps, and expect technology to be even more integrated into their 
lives within the next five years. 
According to the latest Rogers Innovation Report, commissioned by Rogers 
Communications and conducted by Harris-Decima, Canadians are optimistic about 
the future; from virtual butlers to communicating with pets, they envision a 
world where technology will unleash a connected reality beyond one's 
imagination. Nearly half (39%) of Canadians believe virtual communication will 
replace face-to-face interactions and half (50%) expect to converse 
exclusively through text, social media and email in the next five years. 
"Enhanced networks are leading to a rise in internet usage in Canada, creating 
'Generation D' - a group that lives and breathes life through mobile devices 
and that shares an optimistic view of what's next," said Raj Doshi, senior 
vice-president, products, Rogers Communications. "Over the next few years, 
technology will continue to shift into high gear, offering consumers 
completely personalized connected experiences anytime, anywhere." 
Canadians are becoming a Device Generation or 'Generation D'. Today, the 
majority (52%) owns a smartphone and they're not letting go, spending an 
average of 70 per cent of the day with their phone within reaching distance. 
Social media on smartphones reached new heights this year, with a quarter 
(25%) of Canadians admitting to Tweeting or Facebooking someone while in the 
same room; not surprisingly, over half (52%) of Gen Y tapped into this trend. 
Canadians also had quite the 'app-etite' in 2013; their smartphones and 
tablets included a buffet of twenty-five apps on average. Some of the most 
popular apps were Snapchat for Gen Y (46%) and Facebook (74%) for the majority 
of Canadians. 
Looking ahead, Canadians envision an increasingly virtual reality, powered by 
tailored apps and faster networks. From connected closets to cars, virtual 
wallets and interactive TV, here is a snapshot of what Canadians' expect in 
the future: 


    --  Connected concierge: Over a third (39%) expect apps to become
        their butler, to draw baths, cut the lawn, vacuum and even do
        their laundry.
    --  An app a day could keep the doctor away:  Over half (52%)
        believe apps will connect them to physicians and 31 per cent
        think apps will even predict life threatening health issues.
    --  Mind e-reader: Even a quarter (25%) expect their devices to
        read their mood and help them communicate with their pets.
    --  Steer clear: A majority (84%) believe that cars will anticipate
        accidents and provide weather alerts.
    --  Cut the plastic and tap into purchases: By 2019, over half
        (61%) of Canadians expect to throw out their physical wallets,
        to be replaced with mobile wallets that include credit and
        debit cards, and personal ID.
    --  Choose your own adventure: almost half (49%) of TV viewers will
        take to social media to alter a show's plot by voting in
        real-time.
    --  Character copycat: Today we love Don Draper, and tomorrow we'll
        look like him. The majority of Canadians (64%) believe they
        will eventually purchase products directly from live
        programming.

Canadians are a step ahead, envisioning the possibilities that gadgets and 
apps could bring to the future. While, forty-eight per cent need to play 
catch-up and get on-board with smartphone technology, 'Generation D' already 
anticipates the smartphone of 2019 that includes retina scanners (53%), built 
in projectors (25%), augmented reality (46%) and 3D screens (33%). Continuing 
with the connected trend, one quarter (25%) of Canadians see themselves 
sporting at least two connected accessories within the next five years.

For a summary of the key findings, click here or check out the "Generation D 
is Here" video.

About the Survey
An online survey was conducted by Harris/Decima among a national sample of 
n=1,009 Canadian panelists, aged 16+ who own either a smartphone or tablet 
device for personal use. The survey was administered in both English and 
French between November 21st and December 2nd, 2013. The data is weighted to 
replicate the actual population distribution by age, gender and region 
according to the 2011 Census.

About Rogers Communications
Rogers is a diversified Canadian communications and media company. We are 
Canada's largest provider of wireless voice and data communications services 
and one of Canada's leading providers of cable television, high speed internet 
and telephony services. Through Rogers Media we are engaged in radio and 
television broadcasting, televised shopping, sports entertainment, magazines 
and trade publications, and digital media. We are publicly traded on the 
Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock 
Exchange (NYSE: RCI). For further information about the Rogers group of 
companies, please visit www.rogers.com.



SOURCE  Rogers Communications Inc. 
Kaili Lupp Rogers Communications 416-935-4824 kaili.lupp@rci.rogers.com 
Image with caption: "Welcome Generation D - A Glimpse into the World of the 
Connected Canadian (CNW Group/Rogers Communications Inc.)". Image available 
at:  
http://photos.newswire.ca/images/download/20131227_C6595_PHOTO_EN_35251.jpg 
To view this news release in HTML formatting, please use the following URL: 
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CO: Rogers Communications Inc.
ST: Ontario
NI: TLS ECOSURV  
-0- Dec/27/2013 11:00 GMT
 
 
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