Reed's Culture Club Kombucha Penetrates Oregon and Washington Markets

Reed's Culture Club Kombucha Penetrates Oregon and Washington Markets 
Haggen Food and Pharmacy Authorizes Reed's Culture Club in All Stores 
LOS ANGELES, CA -- (Marketwired) -- 12/24/13 --  Reed's, Inc. (NYSE
MKT: REED), maker of the top-selling sodas in natural food stores
nationwide and the number two selling Kombucha line of fermented,
probiotic organic teas, announced today that Haggen Food & Pharmacy
has authorized four flavors of Reed's Culture Club Kombucha in all 32
of their Haggen and Top Food and Drug stores throughout the Oregon
and Washington markets. 
Chris Reed, Founder and CEO of Reed's, Inc. stated, "Our new Reed's
Culture Club Kombucha authorization with Haggen Food & Pharmacy
reflects our commitment and success in expanding our kombucha into
the mainstream marketplace. Our Haggen authorization strengthens our
distribution and presence in this growing functional juice and tea
category. Reed's Culture Club is distributed in over 5000 locations,
and is currently ranked the number two Kombucha nationally."  
About Haggen Food and Pharmacy
 Haggen Food & Pharmacy is the largest
independent grocery retailer in the Pacific Northwest. Haggen
operates over thirty stores under the Haggen and Top Food & Drug
name, primarily on the I-5 corridor between the Canadian border and
the Portland, Oregon metro area. Haggen is currently headquartered in
Bellingham, Washington and got its start there in 1933 when Ben
Haggen, Dorothy Haggen, and Doug Clark opened the first store on Bay
Street in Bellingham. 
About Reed's, Inc. 
Reed's, Inc. makes the top-selling natural sodas in the natural foods
industry sold in over 13,000 natural food markets and supermarkets
nationwide. Its six award-winning non-alcoholic Ginger Brews are
unique in the beverage industry, being brewed, not manufactured and
using fresh ginger, spices and fruits in a brewing process that
predates commercial soft drinks. The Company owns the top-selling
root beer line in natural foods, the Virgil's Root Beer product line,
and the top-selling cola line in natural foods, the China Cola
product line. In 2012, the Company launched Reed's Culture Club
Kombucha line of organic live beverages. Other product lines include:
Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's
started producing private label natural beverages for select national
chains. Reed's products are sold through specialty gourmet and
natural food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. 
For more information about Reed's, please visit the Company's website
at: or call 800-99-REEDS. 
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 Some portions of this press release,
particularly those describing Reed's goals and strategies, contain
"forward-looking statements." These forward-looking statements can
generally be identified as such because the context of the statement
will include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements that
describe future plans, objectives or goals are also forward-looking
statements. While Reed's is working to achieve those goals and
strategies, actual results could differ materially from those
projected in the forward-looking statements as a result of a number
of risks and uncertainties. These risks and uncertainties include
difficulty in marketing its products and services, maintaining and
protecting brand recognition, the need for significant capital,
dependence on third party distributors, dependence on third party
brewers, increasing costs of fuel and freight, protection of
intellectual property, competition and other factors, any of which
could have an adverse effect on the business plans of Reed's, its
reputation in the industry or its expected financial return from
operations and results of operations. In light of significant risks
and uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as a
representation by Reed's that they will achieve such forward-looking
statements. For further details and a discussion of these and other
risks and uncertainties, please see our most recent reports on Form
10-K and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events, or
Investor Relations 
Reed's Inc.
(310) 217-9400 ext.18
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