Amazon Rolls out Welcome Mat for Device Owners This Holiday: Download the Amazon Appstore on Android Phones and Tablets, along

  Amazon Rolls out Welcome Mat for Device Owners This Holiday: Download the
  Amazon Appstore on Android Phones and Tablets, along with Any App or Game,
  and Get $5 to Spend on Future Purchases

  Announcing Christmas week deals for new and existing customers to enjoy on
                         their new tablets and phones

   Over 100,000 apps and games to choose from in the Amazon Appstore and on
                             Kindle Fire devices

Business Wire

SEATTLE -- December 23, 2013

(NASDAQ:AMZN)—Millions of people will unwrap new phones and tablets this
holiday, and Amazon will be there to help customers load up their new devices
with a great selection of apps and games. Today, Amazon announced Christmas
week deals on the latest and most loved content in the Amazon Appstore.
Customers who download an app or game from the newest version of the Amazon
Appstore for Android to their Android device between December 24^th and
December 28^th will receive a $5 credit to use on the future purchase of apps,
games and in-app items from the Amazon Appstore. In addition to this limited
time offer, all Amazon Appstore customers will find a paid app for free every
day, including Angry Birds Star Wars II and Where’s My Perry?, as well as
exclusive Free App of the Day bundles on December 25^th and December 26^th.
Other top titles will be discounted by 50-90%, making this holiday season an
ideal time to get all the great content available in the Amazon Appstore.
Customers can find more information on the Christmas week deals at
www.amazon.com/appspromo and www.amazon.com/appstore.

“Customers look to Amazon to provide the best deals in the industry throughout
the holiday season and the Amazon Appstore is no exception,” said Mike George,
Vice President of Amazon Appstore and Games. “The combination of a $5 credit
to use in the Amazon Appstore and the expansive deals we are offering for
Christmas week will help customers add exciting apps and games to their
devices this holiday season.”

Throughout the week of Christmas customers can look forward to the following
selection of deals in the Amazon Appstore:

  *Up to 65% off apps and games from top game developers including Electronic
    Arts, Sega of America and Gameloft on titles such as Bejeweled 2, Sonic
    and Sega All-Stars Racing, Gangstar Vegas, and many others.
  *One-day-only sale on Office Suite Pro 7 – only $0.99 (originally $14.99)
    on December 26^th
  *Free App of the Day bundles (savings of over $50):

       *December 25 – Free App of the Day Welcome Pack, which includes My
         Alarm Clock, Handrite Notes Notepad Pro, Stellarium Mobile Sky Map,
         Relax Melodies Premium: A White Noise Ambience For Sleep, Meditation
         & Yoga, SPC Music Sketchpad 2, PrinterShare Mobile Print,  and Moon
         Phase Pro
       *December 26 – Free App of the Day Favorites, which includes Daily Ab
         Workout, The Lost City, Voxel Invaders, Chimpact, Osmos HD, Fraction
         Calculator Plus, Ultimate Hangman HD, From Cheese,  and Business
         Calendar

  *Free App of the Day deals:

       *December 23 – Draw a Stickman: EPIC
       *December 24 – Piano Master Christmas Special
       *December 25 – Angry Birds Star Wars II
       *December 26 – Where’s my Perry?
       *December 27 – Quell Memento
       *December 28 – Doodle Farm

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection.
Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and
www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr