Neustar Expands Media Intelligence Partner Network 185% in 2013, Supports Global Advertiser and Agency Demand

  Neustar Expands Media Intelligence Partner Network 185% in 2013, Supports
  Global Advertiser and Agency Demand

 Enables Seamless Execution of Targeted Audiences for Efficient Media Buying

Business Wire

STERLING, Va. -- December 23, 2013

Neustar, Inc. (NYSE:NSR), a trusted, neutral provider of real-time information
and analysis, today announced the expansion of its Media Intelligence partner
program to support global advertiser and agency demand. Partner engagement has
increased dramatically in 2013, growing 185 percent across all types of media
partners, including demand-side platforms, content management systems, data
providers, publishers and other strategic partners. Through this partner
network, Fortune 500 advertisers and their agencies can use their own
first-party data or offline third-party data, enabling smart activation of
their combined customer intelligence and media intelligence across all of
their media campaigns regardless of where they run.

By leveraging the Neustar AK Media Intelligence Platform^TM (MIP), powered by
Neustar’s Aggregate Knowledge service, to build custom audience segments and
pass them to media partners in a protected and privacy-compliant way,
advertisers across key verticals such as Retail, Finance, Telco, and Consumer
Packaged Goods have seen a minimum conversion lift of 3X. According to the
Neustar Aggregate Knowledge Q3 2013 Media Intelligence Report, focusing on
high-performing attributes across key verticals led to an increase in
conversions ranging from 300 to 970 percent. Building these segments inside a
centralized marketing platform provides accurate, actionable visibility into
customers and the media landscape.

“We continue to expand the value of our centralized marketing platform,
enabling clients to leverage their data assets, get a complete view of their
customer, and personalize their dialogue across every touchpoint,” said David
Jakubowski, Senior Vice President of Marketing Services at Neustar. “This
enables our clients to create an audience segment and communicate with that
audience more effectively without compromising data privacy and security.”

According to Greg Williams, Co-Founder and SVP of OPEN Partnership, “By
working with Neustar, MediaMath customers are able to activate their media and
audience data, make more informed targeting decisions, and measure the
increased effectiveness of their online campaigns.”

Connect with Neustar on Facebook, Twitter, and LinkedIn. Join the conversation
on Twitter by following #futureofadvertising.

About Neustar

Neustar, Inc. (NYSE:NSR) is a trusted, neutral provider of real-time
information and analysis to the communications services, financial services,
retail, and media and advertising sectors. Neustar applies its advanced,
secure technologies to help its clients promote and protect their businesses.
Aggregate Knowledge, a Neustar service, combines both media and audience data
to allow advertisers and agencies to reach the highest performing customers in
a single media intelligence platform. More information is available at
www.neustar.biz.

Contact:

Media:
Neustar, Inc.
Kim Hart, 202-533-2934
Kim.hart@neustar.biz
 
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