Carlyle Capital Markets to Source Capital for Principal Solar Project Acquisition and Development

  Carlyle Capital Markets to Source Capital for Principal Solar Project
  Acquisition and Development

Business Wire

DALLAS -- December 23, 2013

Principal Solar, Inc. (PSI; OTC Pink: PSWW), apublicly tradedsolar energy
holding company executing a unique roll-up strategy to create the world's
first distributed solar utility ^ TM,has engaged Carlyle Capital Markets Inc.
(CCMI)as its financial consultant to guide its funding strategy for the
acquisition and development of solar projects. CCMI was selected based upon
its extensive experience with alternative energy projects.

“As we move our business activities into high gear and prepare for the
acquisition of many solar projects, CCMI willprovide the financial services
necessary to build the capital structure required to fuel significant growth,”
saysMichael Gorton, CEO andchairman of PSI."PSI isbuilding its businessat
a time when the bankability of solar has never beengreater. Unprecedented
opportunities now exist in solar formore traditional investors.

As a result of the relationship with CCMI, PSI is positioned to expand and
accelerate its partnering opportunities in 2014 with proven developers of
large scale utility and commercial solar projects. New partnerships, coupled
with the current project pipeline, are expected to yield significant new solar
assets to the PSI portfolio, bringing larger and better quality projects to
the solar investment community.

“We are very pleased to be working with Principal Solar as we have a very
strong commitment to advancing the use of renewable energy in this country,”
said Barry Friedman, president of CCMI. “The development of renewable energy
projects is gaining momentum in the U.S. and solar is one of the driving
forces. Additionally, investors are strongly supporting socially responsible
investments such as solar, which we believe present the opportunity to advance
PSI’s portfolio of solar projects and provide additional value to their

About Principal Solar

Principal Solar, Inc(PSI;OTC Pink:PSWW), is a publicly traded solar energy
holding company executing a unique roll-up strategy to create the world's
first distributed solar utility.PSI concentrates its resources onthe
acquisition, finance, development and management of solar power companies.
ThePrincipal Solar Institute, an educational organization created by
Principal Solar, Inc., is dedicated to spreading solar knowledge to the
critical stakeholders in the ongoing energy debate. Visit

About Carlyle Capital Markets Inc. (CCMI)

CCMI has been involved in the financing of energy related projects for more
than 20 years. CCMI’s experience in energy began with the financing of energy
efficiency equipment and projects and has progressed to a specialty today in
providing financial consulting services for alternative energy projects. CCMI
has provided financial consulting services for alternative energy projects
including wind, solar, biomass, biofuels and landfill gas-to-electricity for
nearly a decade. For more information visit

Cautionary Statement Regarding Forward-Looking Statements

Statements in this press release that are not statements of historical or
current fact constitute "forward-looking statements." Such forward-looking
statements involve known and unknown risks, uncertainties and other unknown
factors in the solar energy generating industry (market risk, government
regulation, operational risks, etc.) that could cause the Company's actual
operating results to be materially different from any historical results or
from any future results expressed or implied by such forward-looking
statements. In addition to statements that explicitly describe these risks and
uncertainties, readers are urged to consider statements that contain terms
such as "believes," "belief," "expects," "expect," "intends," "intend,"
"anticipate," "anticipates," "plans," "plan," to be uncertain and
forward-looking. The Company does not assume a duty to update these
forward-looking statements, except as required by law.


CPR for Principal Solar, Inc.
Joelle Caputa, 201-641-1911 x54
Granado Communications group for CCMI, Inc.
Vicki Anderson Granado, 214-498-9272
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