Feel the Heat: Wendy's Spices Up Value Menu with Two New Zesty Choices

    Feel the Heat: Wendy's Spices Up Value Menu with Two New Zesty Choices

Spicy Chipotle Crispy Chicken Sandwich and Spicy Chipotle Jr. Cheeseburger
Join Value Menu

PR Newswire

DUBLIN, Ohio, Dec. 23, 2013

DUBLIN, Ohio, Dec. 23, 2013 /PRNewswire/ -- Consumers are saying more spice is
nice... and Wendy's^® hears them loud and clear. That's why its restaurants
are now offering two new bold spice-flavored 99-cent items – the Spicy
Chipotle Crispy Chicken Sandwich and Spicy Chipotle Jr. Cheeseburger – that
may leave consumers happy to be hot under the collar.

(Photo: http://photos.prnewswire.com/prnh/20131223/CL37710 )

(Logo: http://photos.prnewswire.com/prnh/20121011/CL90991LOGO-a )

For just 99 cents, consumers' spare change will now give them the spicy
goodness they crave at a wallet-approved price. Both the Spicy Chipotle Crispy
Chicken Sandwich and the Spicy Chipotle Jr. Cheeseburger feature a unique
taste you can't find in quick service – including melted Pepper Jack Cheese,
zesty jalapenos and a signature spicy sauce on top of juicy beef or a crispy
chicken fillet.

"We know consumers will love these new choices because they don't have to
sacrifice – they can get premium ingredients and great taste, all for 99
cents," said Liz Geraghty, Wendy's vice president, brand marketing. "These new
Right Price Right Size Menu™ items deliver a bold spice flavor at an
irresistible price."

But hurry... these heat-seeking additions to the Right Price Right Size Menu
are only available for a limited time.

According to Technomic's recent 2013 Flavor Consumer Trend Report, a majority
of U.S. consumers – 54 percent – say they prefer hot or spicy sauces, dips or
condiments to mild ones. Consumers ages 18 to 34 expressed the greatest
preference for spicy flavors, but interest in these flavors continues to rise
among almost all age groups.*

Wendy's delivers on those desires with the Spicy Chipotle Crispy Chicken
Sandwich and the Spicy Chipotle Jr. Cheeseburger, which offer even more flavor
and mouthwatering variety. Wendy's Right Price Right Size Menu offers
customers an entire meal, not the standard value menu or bland taste of other
restaurants that consist mostly of snacks and side items. Now, the Wendy's
value menu features five different cheeseburgers, three types of chicken
wraps, two side salad options, chili, two chicken sandwiches and much more –
all ranging from 99-cents to $1.99.*

The Spicy Chipotle Crispy Chicken Sandwich and the Spicy Chipotle Jr.
Cheeseburger are available for a limited time at participating Wendy's
nationwide. The new spicy items are another component of Wendy's ongoing brand
transformation initiative, which also includes menu innovations; the
re-imaging of restaurants with a bold, contemporary look; an updated Wendy's
logo; new crew uniforms; consumer-preferred menuboards and packaging; and a
completely overhauled Wendys.com.

*Source: Technomic 2013 Flavor Consumer Trend Report, released on November 6,
2013. More information available upon request.

*Recommended RPRS Menu pricing. Prices and participation may vary.

About The Wendy's Company
The Wendy's Company is the world's third largest quick-service hamburger
company. The Wendy's system includes more than 6,500 franchise and Company
restaurants in the United States and 28 countries and U.S. territories
worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.

CONTACTS:
Denny Lynch, 614-764-3553, denny.lynch@wendys.com
Janna Chapman, 404-879-9159, janna.chapman@ketchum.com

SOURCE The Wendy's Company

Website: http://www.wendys.com
 
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